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Read more about the article How to boost email results with Games and Quizzes

How to boost email results with Games and Quizzes

  • Post author:editorial team
  • Post published:11/07/2022
  • Post category:Others

Just because customers are interested in receiving emails doesn’t mean that you’re maintaining them engaged. Thankfully, there are many things you can do to ensure your customers are engaged with…

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Read more about the article What is Zero-Party Data?

What is Zero-Party Data?

  • Post author:editorial team
  • Post published:24/02/2022
  • Post category:Customer Data/Privacy & Legislation

All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion.  Types of data Personalisation strategies have traditionally looked at three types of data to…

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Read more about the article Overview of Zero-Party Data Solution Providers

Overview of Zero-Party Data Solution Providers

  • Post author:editorial team
  • Post published:14/07/2021
  • Post category:Others

Marketers can use zero-party data (ZPD) solutions to ask customers for information that's hard to infer, deliver personalization that isn't creepy, and gauge how much consumers trust their brand. Once…

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Read more about the article How is Self-Declared Data Boosting Targeting?

How is Self-Declared Data Boosting Targeting?

  • Post author:editorial team
  • Post published:21/05/2021
  • Post category:Customer Data

In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging fuels the never-ending mission of companies to find…

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Read more about the article That’s the way the cookie crumbles

That’s the way the cookie crumbles

  • Post author:editorial team
  • Post published:08/03/2021
  • Post category:Customer Data

The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that online advertisers and analytics firms cannot use browser…

Continue ReadingThat’s the way the cookie crumbles
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All successful marketing
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