Jacques Prothon, Author at ODICCI Interactive

28 Jul 2020

Sticky Post By Jacques Prothon Posted in Boost Engagement, Customer Data Permalink

Data capture enhanced Scribbler’s engagement!

Sticky Post By Jacques Prothon On July 28, 2020

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by 10x.

It was 1981, Margaret Thatcher has been in power for two excruciatingly long years already, Charles and Diana have just announced their engagement, Bucks Fizz has won the Eurovision Song contest and Scribbler has just been born!

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline-online campaign.

Previously, Scribbler used in-store sign-ups/forms requesting email addresses and information, which they had to manually type up themselves.

This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

Scratch cards were distributed in-store along with receipts, if a participant scratched three pugs, they were a winner. To redeem their prize, winners went to the campaign micro-site and registered with their code from their card, and entered their email.

Scribbler is able to track all of the results from the campaign on the ODICCI dashboard in real-time and on a store-by-store basis.

Objectives:

Offline data capture
Increase registrations
Manual excel imports into CRM

Solutions:

Scratch card competition
Offline engagement > online registration
Direct integration into CRM
ESP integration

Results:

Customer engagement in 34 stores in the UK
+90.000 new email addresses in 6 months
One out of four customers participates
+93% of new email addresses
+70% of customers register outside of the store
50% database increase in just 4 months

28 Jul 2020

Sticky Post By Jacques Prothon Posted in Boost Engagement, Customer Data Permalink

Data capture boost customer engagement by 319%!

Sticky Post By Jacques Prothon On July 28, 2020

Data capture is a vital element for all businesses. Below we display how data capture boosted our client The Entertainers engagement by 319%.

The Entertainer originates in Amersham, Buckinghamshire, and is the UK’s largest independent toy retailer.

The popular brand has 124 stores and has loads of transactions happening every day. the company partnered with ODICCI to create an engaging offline-online campaign.

Want to know how we did it?

Customers scratched the card and revealed a unique code, which they then registered online with, along with their details to see if they had won. The second type of card had a unique number and no scratch. Again, customers registered online with their code to see if they had won.

The campaign was created with the incentive for the participation of a £250 gift card. Two types of cards were made and distributed in-store – the first type was a scratch card with a unique number.

We found that the cards containing a scratch had a significantly higher redemption rate than those without, and believe this is because of the increased engagement of reveal marketing. Email addresses are automatically verified and full opt-in.

At the end of this process, we added a second chance to win a £50 gift card by asking customers to give their feedback and enter their Net Promoter Score (NPS). This leads to an amazing 300% increase in customer feedback, allowing The Entertainer to better understand their customers.

Objectives

Million of transactions every year and no effective data capture process in place
Implement a fun and non-intrusive offline data capture concept
Easily add new stores to the data capture
Report and analyse results in real-time

Solutions:

Integration of transactional data
Profile capture and email verification
Scratch cards to reveal
In-store distribution tracking of cards using barcodes
Weekly reporting to stores

Results:

Feedback / surveys increased by 270% during trial and 319% during global implementation
Captured email address; receipt number and favourite store.
Excellent engagement from stores in the data capture process

Interested to know what ODICCI can do for you?

27 Jul 2020

Sticky Post By Jacques Prothon Posted in Boost Engagement Permalink

Data Capture Boost MakePositive by 100+ entries!

Sticky Post By Jacques Prothon On July 27, 2020

Data capture is essential for businesses to grow and boost sales. Below we display how our interactive experience enhanced Makepostive’s database!

Makepositive is a consulting partner of Salesforce; they design, implement and maintain all Salesforce clouds.

The worldwide known brand also experts in Force.com, Heroku.com and Amazon Web Services.

The company wanted to capture more personal insights and re-engage their audience. The aim was to be in their customers faces more often and develop a campaign that would do exactly that!

Data capture flyer providing you with the unique used by Makepostitive.

We worked together launching a prize draw campaign to be implemented at Salesforce’s annual world tour.

We designed a flyer for to attendees of the event. The flyer gave the recipient a unique code and instructed them to visit the website and enter their code for a chance to win their own ‘Sidbot’ robot.

Using ODICCI live reporting throughout the event, we saw that there were only 52 registrations by 3 pm. We decided to reduce the number of data fields to six and found that by 3:55 pm, entries had doubled to 102.

We learned that businesses should not demand too much information during the data capture process as customers are less motivated by this and are less likely to engage.

Interested to know what ODICCI can do for you?

27 Jul 2020

Sticky Post By Jacques Prothon Posted in Boost Engagement Permalink

Boost database and sales for Mi&Co

Sticky Post By Jacques Prothon On July 27, 2020

Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types of industries.

Mi&Co wanted to connect and boost engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.

Mi & Co worked with ODICCI to create a scratch card campaign with unique codes. The scratch the card and revealed whether the participant had won something but does not tell them what.

Using their unique code, the participant visits a landing page created in ODICCI, with the URL www.miandoco.es/win. The participant would enter their unique code and start capturing data using capture sequences.

To conclude an email is send to the client to allow them to claim their prize.

The data obtained is stored in our CRM platform. Mi & Co had access to the data obtained in the campaign at all times.

Problems:

Low number of records
Retention of data on paper
Manual data capture process
Limited customer profile (often just email)
Vendors require support for data retention
Customers not always willing to register

Solutions:

5,000 cards for promotion
Campaign conducted in 3 stores in Barcelona
Email marketing campaign announcing the promotion
Campaign visibility on the Mi & Co website
Communication of the campaign on social media
Re-targeting Campaign – Google Adwords (SEM)

Results:

+ 40% of customers participated in the promotion
+ 35% of registered customers using the cards

27 Jul 2020

Sticky Post By Jacques Prothon Posted in Customer Stories Permalink

Interactive experience = BA gaining £16,256,000!

Sticky Post By Jacques Prothon On July 27, 2020

Interactive marketing is vital for all types of businesses. Below will display how our interactive experience boosted our client British Airways in today’s case study!

British Airways (BA) is the largest airline in the United Kingdom. Earlier this year, BA partnered with Comic Relief to create their ‘Flying Start’ campaign. British Airways want to help give children in the communities which they fly to have a brighter future.

British Airways needed an interactive platform where customers could engage with their campaign and decide how their £200,000 bursary should be distributed across the UK and international charities.

The four categories were: Domestic and gender-based violence; Homelessness and street children; Employability and education using sport; and HIV and AIDS.

Participants watched a video for each category, detailing its importance to help them make their decision. After this, they chose the category they thought most needed BA’s help.

The final screen thanked participants for voting and gave them the opportunity to donate to Flying Start. So far, British Airways have raised £16,256,000. To donate to this brilliant cause, click here.

Objectives:
Customer insight and engagement
Increase donations

Solutions:
Interactive survey
Triggered email notifications

Results:
Customer insight
Positive brand image
£16,256,000 in donations

Interested to know what ODICCI can do for you?