How to boost email results with Games and Quizzes
Just because customers are interested in receiving emails doesn’t mean that you’re maintaining them engaged. Thankfully, there are many things you can do to ensure your customers are engaged with…
What is Zero-Party Data?
All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion. Types of data Personalisation strategies have traditionally looked at three types of data to…
Overview of Zero-Party Data Solution Providers
Marketers can use zero-party data (ZPD) solutions to ask customers for information that's hard to infer, deliver personalization that isn't creepy, and gauge how much consumers trust their brand. Once…
How is Self-Declared Data Boosting Targeting?
In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging fuels the never-ending mission of companies to find…
That’s the way the cookie crumbles
The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that online advertisers and analytics firms cannot use browser…
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