Overview of Zero-Party Data Solution Providers

Marketers can use zero-party data (ZPD) solutions to ask customers for information that’s hard to infer, deliver personalization that isn’t creepy, and gauge how much consumers trust their brand.

Once you’ve developed a ZPD strategy, a diverse set of ZPD vendors that vary by size, functionality, geography, and vertical market focus can help collect this data.

Use this report to understand the value you can expect from a ZPD solution. To access the full report.