How Funko utilised ODICCI’s unique experiences

How many marketing strategies are actually memorable for the target customers? Odicci craft experiences that entice customers to want to get to know the brand and the products you sell. The experiences we make range from quizzes, spin the wheel, and games, mostly ending in a prize for the customer.

This type of zero-party data collection gives you the power to truly get to know your customers.  Zero-party data is the new future of the internet. Cookies are getting pushed out, so you need to start looking for new methods to find out more about your audience.

Our experiences with Funko is an excellent example of that. A strategy that engages, nurtures and creates a desire for your product within your target market. 

More about the experiences

A great example of a Funko experience we have done is our ‘spin the wheel’ experience. Customers are prompted to spin the wheel when they arrive at the site inorder to win a prize. 

Experiences like this are amazing for customer retention. In exchange for their valuable data and time, customers are rewarded with a fun game and glamorous prizes. 

 

An additional experience we have worked on with them is a Christmas advent calendar. This experience spreads the Christmas cheer and increases engagement. 

Digital teams can create their calendars from scratch using our templates – upload their own assets and launch in just a few days

Next to product quizzes, games, refer-a-friend and interactive promotions our advent calendar is a great example of what is possible with the Odicci platform.

Funko used our platform to create their December 2022 calendar, which gifts users with discounts and prizes. 

funko advent calendar
Why you should choose Odicci

Odicci can provide you with an ecomerce and data collection strategy that appeals to any audience and drives forward your customer retention. 

Our experiences are fun, versatile and easy. As you can see from the examples above, our clients have been able to create some wonderful campaigns. 

Win your marketing strategy with Odiicci, you just have to click request a demo!

How Odicci helped Just Hype reach five-figure sales

Want an eco-merce and data collection strategy that engages and retains customers? We have been working together with Just Hype to create experiences that are eye-catching, engage the audience and result in amazing revenue.

Odicci works with zero-party data. Data on the internet is usually collected in the background and sold off to hundreds of companies without the user even knowing. We believe that data should be collected in a way that is ethical and transparent for users, which is why we help our clients to build experiences that collect data in a way that is engaging and interactive.

How does the experience work?

This specific experience is a collaboration between Just Hype and KFC. We wanted something that would not only engage the audience but also represent the KFC branding. Hence the falling chicken!

This rewards potential customers for providing their data with a fun game and a chance to be in a raffle. This type of incentive makes customers not only want to give data but also makes them feel looked after.

From this experience, Just Hype and KFC were able to collect information such as emails and names. However, it was done in a way that was completely consensual and transparent. It also didn’t require any middleman, the information came straight from the customer.

This zero-party data collection allows you to maintain a healthy, close relationship with your customers while also giving you first-hand access to very useful data.

Just Hype was our first company to reach 5-figure sales with a 4.50 conversion rate.

Our experiences always end in brilliant results.

 
 
Want to get involved?

Odicci focuses on collecting first and zero-party data through experiences such as quizzes, interactive games or email campaigns. We then use this to boost personalisation and then in turn boost engagement and e-commerce.

Our experiences collect data straight from the source. No middle man needed.

Request a demo from our website today to see if our experiences could work with your business.

Are you ready for the cookie apocalypse?

The ‘cookie apocalypse’ is slowly looming over us. But could it destroy businesses that have been relying on cookies?

Apple introduced its ITP (intelligent tracking prevention) feature in 2017 and has been updating it to phase out cookies even further as the years have gone by. Additionally, Google is also set to phase out third-party cookies in 2024. Which many advertisers believe will have a significant impact on their marketing.

Without this third-party data, a lot of businesses will have no idea what their customers want from them. However, could this be a good thing? It could be a way to force companies into collecting data that is more trustworthy. Read on to find out what Odicci thinks when it comes to the Cookie Apocalypse.

What is the ‘Cookie apocalypse’?

The cookie apocalypse is a prediction. Third-party data ‘cookies’ could potentially be made useless upon Google and Apple’s efforts to phase cookies out.

Third-party data is aggregated data collected from multiple different sources, packaged and sold by a company that did not collect the data itself.  Since third-party data comes from multiple sources, the size and scope of it can be massive. 

Overall,  losing cookies can be disruptive at every stage of the marketing process. Such as planning, targeting, measurement and sales.

Basically, google and apple now hold the cards on A LOT of data. Which has caused most industries to quake in their boots. 

Zero and First party data

First and zero-party data are the better alternatives to cookies. Not only is it not affected by the crusade of trackers but also gives you data that is more trustworthy and overall less creepy!

 There could potentially be a massive shift in power from open data to enclosed domains with detailed data about their users.

This gives a huge advantage to bigger platforms, who perhaps hold more data on consumers than most. This is where Zero or First party data comes into play. It means only brands the customer chooses themselves hold their data – really takes the stalker feel out of it!

Zero data is always best however, it grabs data straight from the source, no middle man needed. This is where Odicci can help. 

How can Odicci help save my business from the cookie apocalypse?

Odicci focuses on collecting first and zero-party data through experiences such as quizzes, interactive games or email campaigns. We then use this to boost personalisation and then in turn boost engagement and e-commerce. 

Our experiences collect data straight from the source meaning that the more giant platforms such as Google or Apple no longer hold the cards on data collection. It doesn’t matter if they withhold information with a cookie apocalypse – because you have your own! 

Request a demo from our website today to see if our experiences could work with your business. 

How to boost email results with Games and Quizzes

Just because customers are interested in receiving emails doesn’t mean that you’re maintaining them engaged. Thankfully, there are many things you can do to ensure your customers are engaged with your emails. We’ve listed six ways to boost your email results with games and quizzes.

1. Gamification: can you beat the hi-score?

Gamification can actively improve clicks and conversions. By asking people to play a game such as a memory game or a matchmaker you are tapping into the creative potential of your subscribers. Add an engaging moving gif design to drive clicks and enjoy your dwell time stats go through the roof as people will be engaged for a long time on your website. Thanks to this pinball game Virgin Holidays experienced a 47% click-through rate.

 

2. FOMO: are you one of our lucky winners?

By using elements of accomplishment, envy, ownership, and scarcity you are driving your audience for the clicks. Subscribers when signing up are expecting to receive some type of value, such as a coupon, free gift, or a contest entry. If you want subscribers to continue being engaged with your emails, keep providing something of value and make them interact online with an online scratch card or shake your phone to reveal a prize. Feelunique is driving subscribers to an interactive summer spin for a chance to win special discounts.

 

3. Enhance customer experience: swipe your preference

To enhance customer experience Central England Co-Op used an interactive “tinderesque” swipe survey behind email to collect customer preferences and deliver more personalised emails. The swipe survey running behind an email marketing campaign drove a 28% click-through rate with 20% of surveyed customers sharing their preferences. The swipe survey is a great experience to boost clicks and drive engagement.

 

 

Co-Op interactive customer experience

 

 

4. Rewarding customers: thank you, here is something for you

Subscribers are looking for positive experiences with brands. One of the most popular customer rewards in use by many brands is when a subscriber reaches a certain level of a loyalty program. Paperchase uses various experiences to reward members of their TreatMe Loyalty program, here is an example of Spin the Wheel on PayDay for TreatMe members only.

 

 

Paperchase interactive experience

 

 

With loyalty you can also combine experiences with other moments such as birthdays, special moments in the year, or the launch of a product by giving exclusive access.

 

 

5. Customer Feedback: how did we do?

After a purchase or a delivered service use interactive experiences to ask for feedback and make that experience engaging, fun and above all easy. TeamSport used a Net Promoter Score survey to get feedback from customers after their races. Valuable information is collected for each track and customers can be rewarded afterwards.

 

 

TeamSport example of customer experience

 

 

6. Intrigue: what does the future hold?

Instead of engaging your audience with a standard marketing message, use email to create interest, curiosity or “intrigue.” Use a clever hook to invite subscribers to an interactive personality quiz or a product profiler and deliver a personalised brand interaction

A great way to deliver the message and drive clicks from your emails to these engaging experiences is to use moving GIFs that demonstrate how the reward, game, quiz or interactive promotion works in a few seconds. Using moving GIFs is the perfect way to show what engagement and reward(s) subscribers can expect. To get the best results you can create moving GIFs that are personalised or tailored to a segment, or audience.

As we know email marketing is one of the best tools to drive sales and convert leads. With interactive experiences it is possible to substantially increase your click-through rates and conversions whilst delivering great value to your audience. Don’t be intimidated these interactive experiences can be published in just a few clicks. Give it a try or contact Odicci for more information about our pre-built interactive experiences, with more than 80+ out-of-the-box experiences you won’t be disappointed!

Overview of Zero-Party Data Solution Providers

Marketers can use zero-party data (ZPD) solutions to ask customers for information that’s hard to infer, deliver personalization that isn’t creepy, and gauge how much consumers trust their brand.

Once you’ve developed a ZPD strategy, a diverse set of ZPD vendors that vary by size, functionality, geography, and vertical market focus can help collect this data.

Use this report to understand the value you can expect from a ZPD solution. To access the full report.