Quizzes and the Fashion Industry in a Post Pandemic Era

In a post-pandemic world, customer data is more important than ever. With the rise of e-commerce and online shopping, businesses need to find new and innovative ways to gather customer data to personalise their marketing efforts, increase customer retention, and drive sales. Quizzes are an effective tool that can be used to achieve these goals.
Quizzes can be used to entertain and educate users, while also gathering valuable data. Quizzes have become increasingly popular in recent years, and many businesses are using them as a tool for lead generation and customer engagement.One of the biggest benefits of using quizzes is the ability to gather zero-party data.

Zero-party data is data that is intentionally shared by the user, rather than passively collected by the business. This type of data is particularly valuable because it is more accurate and can be used to create more personalised experiences for customers.Quizzes are an effective way to gather zero-party data because they are engaging and interactive. Users are more likely to provide information when they are actively participating in a fun and entertaining activity.

What are the advantages of quizzes?

Quizzes have multiple functions within marketing such as being an effective tool for driving zero-party data acquisition, increasing customer retention, driving customer lifetime value, and boosting e-commerce sales. Businesses should consider using quizzes as part of their marketing strategy to engage customers and gather valuable data.Examples of companies using quizzes for these purposes include

By creating quizzes that are fun and informative, businesses can increase customer engagement, gather valuable data, and drive sales in a post-pandemic world

What is Zero-Party Data?

Zero-party data refers to information that a customer actively and willingly shares with a brand. This includes things like preferences, interests, and purchase intent. Unlike traditional forms of data that are collected passively, zero-party data is provided by the customer themselves. This type of data is often seen as the most valuable because it is provided with consent and is often more accurate than other forms of data. Why is Zero-Party Data Important for the Fashion Industry?

The importance of Zero-Party Data in the Fashion Industry

The fashion industry has long been known for its reliance on traditional forms of customer data acquisition, such as tracking purchases and website behaviour. However, in today’s increasingly data-driven world, fashion brands are starting to realise the importance of zero-party data in better understanding their customers and driving sales. 

The fashion industry has traditionally relied on third-party data sources, such as cookies and social media tracking, to gather information about customers. However, with increased concerns about data privacy and regulations like GDPR and CCPA, these methods are becoming less reliable. Additionally, with the rise of direct-to-consumer (DTC) brands, there is more competition for customer attention and loyalty. 

Zero-party data allows fashion brands to directly engage with their customers and better understand their preferences and behaviours. This information can be used to create more personalised marketing campaigns, improve product offerings, and increase customer retention.The fashion industry has always been a highly competitive and constantly evolving market. In today’s world, where e-commerce has become the norm, it is crucial for fashion brands to have a deep understanding of their customers’ preferences, needs and behaviours. This is where zero-party data comes into play.In the fashion industry, zero-party data is essential for several reasons. 

Firstly, it helps fashion brands to create a more personalised and relevant shopping experience for their customers. By collecting and analysing zero-party data, fashion brands can gain insights into their customers’ preferences and behaviours. They can use this information to tailor their product recommendations, marketing campaigns, and promotions, to provide a more personalised and targeted experience for their customers.

Secondly, zero-party data is vital for customer retention. By understanding their customers’ preferences and behaviours, fashion brands can create a more engaging and seamless shopping experience. They can send personalised product recommendations and promotions, offer exclusive access to limited edition items, and provide a more personalised customer service experience. This can help to build customer loyalty, increasing the chances of customers returning for repeat purchases.

Thirdly, zero-party data can help fashion brands to increase their customer lifetime value. By collecting and analysing data on customer preferences and purchase history, fashion brands can identify opportunities to upsell and cross-sell products. For example, if a customer has previously purchased a certain style of jeans, a fashion brand could recommend a matching jacket or accessories to complete the outfit. By providing these personalised recommendations, fashion brands can increase the chances of customers making additional purchases, boosting their lifetime value.

Finally, zero-party data can also help fashion brands to boost their e-commerce sales. By providing a more personalised and relevant shopping experience, fashion brands can reduce shopping cart abandonment rates and increase conversion rates. They can also create targeted marketing campaigns and promotions, which are more likely to resonate with their customers and lead to increased sales.

Similarly, fashion brand Reformation uses customer data to create targeted marketing campaigns. They send personalised emails and promotions to customers based on their purchase history and preferences, increasing the chances of customers making additional purchases.Benefits of Zero-Party Data for Fashion Brands
  1. Increased Customer Retention: Zero-party data allows fashion brands to better understand their customers’ preferences and behaviours. This information can be used to create personalised marketing campaigns, improve product offerings, and increase customer retention.

  2. Improved Customer Lifetime Value: by creating a more personalised experience for customers, fashion brands can increase customer lifetime value. Customers who feel valued and understood are more likely to make repeat purchases and become brand advocates.

  3. Boosted e-Commerce Sales: Zero-party data can be used to create personalised product recommendations and marketing campaigns. These efforts can help drive e-commerce sales by showing customers products that are more relevant to their interests and preferences.
In conclusion, zero-party data is becoming increasingly important in the fashion industry. By collecting and analysing data on customer preferences and behaviours, fashion brands can create a more personalised and relevant shopping experience, which can lead to increased customer loyalty, higher customer lifetime value, and increased e-commerce sales. Fashion brands that invest in zero-party data will be better positioned to succeed in the highly competitive and ever-evolving fashion industry.

Request a demo and have a look through all our quizzes and games that have made successful e-campaigns for all of our clients. Our experiences are an amazing way to attract new customers, increase customer retention and upgrade your e-commerce game. 

Join top industry brands such as New Look and Hotel Chocolat in boosting your engagement and conversions with our Interactive Marketing Hub. 

Drive Forward Your ESG Commitments with Interactive Experiences

Right now, being sustainable and eco-friendly is of utmost importance for Fashion brands. It is said that four in five UK consumers will boycott apparel brands that fall short in their ESG efforts by 2024.

If you want to generate sales and income, you must prioritise an environmental or social agenda. 

Wheres The Proof?

A study – commissioned by e-commerce growth specialists Quickfire Digital and digital performance marketing experts Climbing Trees – claimed that the main reasons for consumers turning away from brands were Slave Labour practices (49%); wasteful packaging (32%), lack of sustainable materials and fabrics (21%) and not enough variety of sustainable products (21%). Other factors included unsustainable supply chains and delivery options, not demonstrating an approach to carbon off-setting and proactively trying to reduce waste. 

Due to this consumer research, Fashion brands must now come up with ways to complete their eco-friendly missions. Whether that be through marketing campaigns, change of processes or aiming for ESG or B-corp credibility. 

How Does Odicci Come Into All Of This? 

Our easy-to-use interactive marketing hub can be utilised to create marketing campaigns that will promote and help drive forward your ESG or B-corp commitments.   

Odicci provides a single platform that allows marketers to easily create innovative and exciting interactive experiences all in one place. Life is made easier for the marketeer by being able to use one platform and the e-commerce process is made engaging and fun for the customer. 

Our interactive experiences can be used to spread a brand’s sustainability messages in a way that engages and interests consumers. Additionally, they can be integrated into emails or social media – boosting your campaigns even further.

New Look are a perfect example. Recently, they have gone live with an interactive quiz that alerts their customers of their NewLook x Re-Fashion campaign. Users are able to work out if their used clothes are eligible through the quiz and are then directed to the New Look website to order a donation bag. Furthermore, users are also given the opportunity to opt into New Look emails and be in with a chance to win a prize.  Overall – an excellent way of spreading their message and bringing in more donations.

Request a demo and have a look through all our quizzes and games that have made successful e-campaigns for all of our clients. Our experiences are an amazing way to attract new customers, increase customer retention and upgrade your e-commerce game. 

Join top industry brands such as New Look and Hotel Chocolat in boosting your engagement and conversions with our Interactive Marketing Hub. 


Boost Your Conversion Rates This Easter

As the Easter season approaches, brands are looking for ways to connect with their audience and drive sales. Odicci is a customer engagement platform that offers various tools and features to help brands achieve this goal. Brands such as Hotel Chocolat are already using our interactive experiences to promote their Easter products.

With the right marketing strategy, your brand could increase sales and revenue during the Easter season. Heres why we think you should put all your eggs in our Odicci sized basket this next Easter season: 

Our interactive experiences create amazing results

Our interactive experiences – consisting of quizzes, games and unique promotions – always create fantastic results. If increased conversion rates, average order values and customer retention is what you want, we can get it for you. 

The Odicci platform allows you to easily create our experiences without coding knowledge. For example, a food brand can create a quiz to determine the user’s favourite Easter recipe – whilst being able to completely customise it to suit their branding and tone of voice. 

Our interactive experiences are a great way to offer promotions or discounts that will promote your Easter products. You can then promote these experiences in your email campaigns or social media, building on your customer relationships and your profit conversion rate. 

Engage your audience with an exciting user journey 
Our interactive experiences can easily be shared via email or social media, allowing you to create an exciting and interesting user journey. 
Users are led by your promotions on social media or email to our Odicci platform where they are then shown your amazing offers that link to your brand’s e-commerce platform. 

This is an amazing method that has proved itself to increase customer engagement and improve your brands relationship with its target audience.

Hotel Chocolat Peel To Reveal 

A great example of an easter promotion we created with Hotel Chocolat shows exactly what Odicci can do. 

In less than a week, Hotel Chocolat collected 41,000 entries and a 65% opt-in rate from their interactive experience with us.

Customers receive an email inviting them to try the experience, which takes them to a peel-to-reveal page that contains discounts and offers. This leads them to the Hotel Chocolat website, which increases engagement and boosts conversions. The experience also generates hype around their Easter collections, generating enthusiasm for their products.



In conclusion, Odicci is an excellent platform that can help brands engage with their audience and drive sales during the Easter season. By creating Easter-themed content, offering promotions and discounts, sending greetings and messages, creating games and contests, and using social media integrations, brands can connect with their audience in a fun and interactive way.

Request a demo and have a look through all our quizzes and games that have made successful e-campaigns for all of our clients. Our experiences are an amazing way to attract new customers, increase customer retention and upgrade your e-commerce game. 

NEOM Organics Boosts Online Conversions with Odicci

As the festive season approached in 2022, we wanted to help NEOM Organics get creative and innovative with their marketing strategies to drive maximum sales for the brand. We launched a new Wheel of Fortune & a Jackpot experience to boost NEOM Organics conversions. When you see outcomes like a conversion rate of 6.57% for their Jackpot experience, it is clear that you can rely on Odicci. 

Christmas is a significant trading period for NEOM Organics. The team built an amazing Christmas campaign using the Odicci pre-configured experiences over 2 weeks in three markets using Ometria and Shopify platforms. 

We continued to drive engagement with NEOM Organics in January 2023 with a ‘January Blues’ quiz. The quiz was sent to active subscribers while integrating Shopify vouchers.

Read on to find about these experiences in more detail. 

Wheel of Fortune

This interactive experience offered customers the chance to spin the wheel and win exclusive discounts on our products.

This not only engaged customers but also encouraged them to make a purchase on our website, resulting in a 6.48% conversion rate for this experience.

Customers will get another spin with every purchase, increasing their chances of winning. This experience is guaranteed to drive footfall on the NEOM Organics website and boost sales.


Our Jackpot experience is a unique and exciting way to offer our customers a chance to win big. With every purchase, customers will receive a ticket that gives them a chance to win a grand prize.

This grand prize could be anything from a year’s supply of NEOM Organics products to a luxurious spa day. The excitement of winning big is guaranteed to drive sales and increase customer loyalty.

In Just four days, this experience totalled a  6.57% conversion rate – Excellent results!

January Blues Interactive Quiz

An interactive quiz experience was an excellent way to boost revenue for NEOM Organics. By incorporating an interactive quiz experience into their marketing strategy, NEOM Cosmetics drove sales and created a memorable shopping experience for their customers.

This quiz had a 6.55% conversion rate, based on the vouchers distributed by Shopify. We believe that these experiences are a game-changer for our revenue and conversion rates.

By offering customers a chance to win big and exclusive discounts, our interactive experiences drive sales and create a memorable shopping experience they will not forget.


Don’t miss out on the chance to take your marketing strategy to the next level with Odicci. Request a demo today to see first-hand how our Interactive Marketing Hub can help you drive conversions, increase customer engagement, and improve the overall customer experience. Our team of experts is ready to show you how easy and effective it is to implement interactive marketing experiences like quizzes, games, and personalised campaigns. Contact us now to schedule your demo and start seeing real results for your business.

Interactive Quizzes: How They Can Boost Your Website Traffic

Desire and interest are what will ultimately draw your customers to your website.  The question is, what is the magic secret that will attract your dream customers? Whilst, there is no one-size-fits-all formula, we can provide you with some excellent suggestions.

Interactive quizzes have become increasingly popular in recent years, and for good reason. They have the power to bring more traffic to your website and drive engagement with your brand.  However, what is it about quizzes that make them so special?

Increased Engagement

Interactive quizzes are a fun and engaging way to get users to interact with your brand. By answering questions and receiving personalised results, users are more likely to spend more time on your website, leading to increased engagement and a better overall user experience.

Engaged customers are more likely to have positive experiences with a brand, leading to increased satisfaction and a better overall perception of the brand. Basically –  they’re going to be leaving your site in a very, very good mood. 

An Improved User Experience

Interactive quizzes are designed to be user-friendly and easy to use, providing a seamless experience for your users. They can help to simplify the buying process by guiding users towards the products that best fit their needs, making their shopping experience more enjoyable and efficient.

By creating an enjoyable shopping experience, businesses can differentiate themselves from their competition, establish a strong brand image, and ultimately, drive sales and revenue. 

Increased Brand Awareness

Interactive quizzes are highly shareable and can go viral on social media, leading to increased exposure for your brand. This can result in a significant increase in traffic to your website, as well as new potential customers for your business.

This is an excellent way to build brand awareness and increase the visibility of your e-commerce website. By creating a fun and engaging experience, users are more likely to remember your brand and return to your website in the future.

Enhanced Data Collection

Interactive quizzes provide valuable data about your users, including their interests, preferences, and buying habits. This data can be used to inform your marketing and product strategies, helping you to better target your audience and improve your overall conversion rates.

Odicci aim for zero or first-party data. Data that is ethical and in the control of both you and the customer. Interactive quizzes are a great way to achieve this.

In conclusion, interactive quizzes are a valuable tool for e-commerce websites looking to increase traffic and engagement with their brand. By providing a fun and personalised experience for users, they can help to drive traffic, improve the user experience, and ultimately, increase conversions.


Request a demo and have a look through all our quizzes and games that have made successful e-campaigns for all of our clients. Our experiences are an amazing way to attract new customers, increase customer retention and upgrade your e-commerce game.