Our platform is designed to help you grow your agency.

Declared Data

Collect declared First-Party Data and preference insights with Zero-Party Data to drive personalisation.

Odicci’s interactive experiences will not also enhance your customer journey but will also enrich your data collection. 

Declared Data

Collect declared First-Party Data and preference insights with Zero-Party Data to drive personalisation.

Odicci’s interactive experiences will not also enhance your customer journey but will also enrich your data collection. 

The Power of Data

Zero- and First-Party Data is key to producing marketing that aligns with your target audience’s interests, forming deep connections with your customers. 

By personalising your marketing according to your target audience’s preferences and interests, your customers feel listened to and looked after – supercharging Customer Engagment and Customer Loyalty.

Inferred Data

Personalisation strategies have traditionally originated from looking at inferred and observed data to work out interests and intents of consumers. 

Inferred Data, as the name implies, is data developed around the user without their express input, systematically generated based on search histories, content consumption, purchases, and social media activity. With our data collection strategies, you can go straight to the source rather than through a third party. 

Declared Data

Declared data is data gathered directly from consumers themselves through self reporting; where self-reporting can take on a variety of forms. 

Whether it’s rating something, filling out an opened ended questionnaire or recalling behaviours in the form of a diary – any type of data collection that is acquired through self report is considered declarative.

Value Exchange

A decade ago, the idea that consumers would expect to get value from sharing their data with companies was unheard of. But times have changed rapidly.

Now the agenda is ‘what’s in it for me?’ and ‘What does this value exchange look like? Customers are more in charge of their marketing than ever before and brands need to cater to that.

Data Security

Every customer engagement has a security component to it.

We monitor the best practises through repeatable processes including data transmission, logging, storage access controls operations and tracking of threats, and continuous improvement. Our platform has the highest standards of information security and data protection and is ISO27001 certified.

You are in good company

ODDICI is built on features that provide brands the power and
flexibility to create, design, and launch—in minutes, not months.