Seasonality planning certainly changed for 2020 which challenged marketers to evolve their thinking, for example Valentine’s Day 2021 a single day dedicated to celebrating love will boost the UK economy by £650m according to the National Retail Federation, this year I suspect there will be a different message, perhaps date nights at home or Online, Self-Love, gifting to those that you’ve not been able to see for a while (Valentine’s Day with Odicci).
Seasonal campaigns will always be in a marketer’s tool kit – Why?….because they work! However there is also an equal weight on the value of ‘Always-On’ for your customer marketing strategies, leveraging campaign automation around the customer journey. Which starts right at the beginning of the customer lifecycle.
How is the customer welcomed and what Zero-Party Data are you collecting?
What opportunity do you take to get to know them…remember this is where customer engagement levels will be at a high?
What can you do to speed up the first purchase opportunity in a personalised way?
At the other end of the spectrum, what tactics can you use to reactivate / re-engage a customer?
The benefits of setting up ‘Always-On’ experiences is that once set up, they simply continue to run, responding to customers at the right time, in the right way, not based on a season, based on your customers timing and behaviour.
Don’t forget about them…use the time saved to constantly review the results and optimise in line with a test and learn approach.
‘Always-On’ Experiences
Here are some ideas of ‘Always-On’ Experiences you can easily setup with the Odicci platform:
Swipe to enrich – an engaging way to collect zero party data right at the beginning of the relationship
Product Finders – a guided selling application to capture data and point your customers to the right product for them
Birthday Campaigns – once you have collected your customer’s date of Birth, set up a Birthday Trigger – treating them to something special in their basket
We Miss you – let’s face it, not everyone is going to engage all of the time, so why not introduce a ‘instant win’ mechanic to stimulate engagement
Seasonal vs Always-On May 20th, 2021editorial team
Summer goes hand in hand with fun times for many reasons. This often the time people spend on holidays and online shopping tends to slow down in the summertime whilst people are travelling and enjoying outdoor fun.
According to Forbes most e-commerce stores, summertime means lower revenues, with gross sales dropping by 30% from top sales months like December. It is important to stay ahead of the competition to sustain business growth.
The smash experience is popular for your audience. It allows your audience to get tips, or just see your products from a new perspective. Watching your products in action can help them make more educated decisions.
The Wheel of Fortune (Summer)
The Wheel of Fortune is an excellent way to grab your audience attention. The experience allows lead capture, improve conversations and create an emotional connection.
The sunshine Quiz
The quiz is a lovely way to build a relationship with your audience. The audience plays for points, and a leaderboard shows everyone who is in the lead. With fun elements attached to the experience, your brand stands out.
Summer Profiler
This experience provides valuable insights from your audience. It gives a deeper understanding of their preferences. This fits with the general idea of the profiler and led to a very strong conversion rate for your brand.
Peel to Reveal Summer
The experience allows you to interact with your audience in a fun and exciting manner. Thinking outside of the box makes you stand out and drive more revenue.
Gift Finder
The experience is an excellent way to draw new subscribers and turn them into consumers. The experience helps to make it more memorable and more engaging.
Summer swipe
The experience generates a demand for your products by adding gamification elements to your content and sweepstakes. Show off your latest products and discounts to keep your audience excited and informed.
Memory sunshine game
One of the best ways to reinforce new information is to give people the opportunity to use that information in some way. The audience will be able to differentiate your products from the competitors.
Sunny PinBall
The experience is pure fun for your audience. The lights flash, bells ding, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else.
Summer Selfie Experience
This experience allows you can encourage your visitors to utilise your product. Create a photo contest in which your visitors will share the photo of their makeup.
According to RetailNetBack to school is the third largest seasonal shopping event in the UK. Parents collectively parting with almost £1 billion, a new study suggests.
“Back to school is a major shopping event for the nation’s retailers, beaten only by Black Friday and Christmas,”
Spending on back to school is being driven by rising inflation, the increased cost of children’s wear and stationery and a boost to the back-to-school population.
The experience ensures that the interaction is fun to keep them playing. That means keeping the sales messaging light or even non-existent. First, give them something they love. The trust and confidence in your brand will follow.
School Wheel of Fortune
Spinning the wheel is an exceptional way to grab your audience attention. The interactive experience is to assist you to grow your email list, lead to capture and improve conversations.
The School Quiz
You can make quizzes use them to educate people about your products. You might run a quiz that people answer questions to reveal which of your products is the best fit for them.
Peel to Reveal
The fun and experience enable you to interact with your audience in a fun and exciting manner. The experience allows you to stand out and drive more revenue.
Memory Sunshine Game
The memory game can help you provide tangible value that will draw in lead and prospects. The experience will entice them into forging a more meaningful connection with your brand.
Gift Finder (Find the Uniform)
These types of experiences allow you to understand your audience’s preference in your products. The experience generates a report card, participants can compare their results to their peers.
School Swipe to Reveal
the swipe experience enables you to format and ask the audience in your audience about experiences with their children. Participants have to “swipe” left or right to answer your questions.
Sunny Pinball
The interactive experience is pure fun for your audience as the points rack up making it easy to focus on the game and lose track of everything else. The pinball experience is an exciting manner to improve loyalty, and also retention for your brand.
School Selfie Experience
The fun and interactive experience enable visitors to utilise your product contest in which your visitors will share the photo of their makeup.
Encourage your audience to vote for the most stunning makeup and reward the winner. An original way to promote your products and boost your customer engagement.
The figures suggest that reports of Black Friday fatigue among shoppers, deterred by bogus discounting, may have been wide of the mark. Black Friday retailers to keep Black Friday as a key retail event in the run-up to Christmas.
The smash the discount is an effective interactive experience that will enable your audience to have a bit of fun. The interactive experience permits your audience to get inspiration, tips, or just see your products from a new perspective.
Spin the wheel (Black Friday)
Interactive games like spinning wheel is a great manner of grabbing the consumers attention. The experience will not only just boost your email list but also improve conversation rates.
Black Friday (Quiz)
Quizzes have the ability to drive massive chunks of traffic and that’s not the end of the story. For marketers like us, we need a purpose for driving traffic, eyeballs alone are not the goal.
To help connect the dots between quizzes and ROI, here is the complete guide to making and using quizzes.
Black Friday Profiler Game
odicci’s customer profile experience will help you to understand who your audience and their interests. This insight will help you to recognise your customer’s characteristics, behaviour and trait.
Black Friday Memory Game
The new memory game will help you to improve the general brand awareness of your company.
Your potential clients will be aware of your existence and the products and services that you offer. That can only mean that there is a big chance of converting them into your customers!
Peel the Friday discount
The peel experience enables you to interact with your audience in a fun, unique and exciting manner. The experience enables you to stand out and boost more revenue.
Black Friday Gift Finder
Gamification can be a great way to attract new subscribers and keep them. The interactive elements help to make emails more memorable and more engaging long after the initial sign-up.
Black Friday Wheel of Fortune
The Wheel of Fortune experience is a unique marketing tool that often is not classed as marketing. This is often seen as a fun and exciting experience. The interactive experience allows your audience helps generate good conversation rate.
Black Friday Pinball
The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.
Black Friday Selfie Experience
If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.
Do you hear any jingle bells ringing yet? Christmas is almost here, and it’s time to start preparing for your Christmas marketing campaigns!
Christmas is one of the highest consumption’s times of the year, making it one of the busiest times of the year for marketers.
Being such a celebrated time of year, 1 in 10 Brits begin their Christmas shopping as early as July. We did some research to find out how much Brits are spending on gifts over this holiday season (2019).
Interactive fun games like spinning wheels are great at grabbing the consumers attention. The experience does not only help you grow your email list, improve conversions, lead capture, and reduce abandoned carts.
Advent Calendar
The Advent Calendar is an online calendar with 24 doors, and behind each door, a prize awaits your audience. It can be a discount to your product, giveaways or use of your product. You can even include quizzes and other fun interactive experiences to gain more personalized information.
It helps to boost engagement on social media (you can share updates every day about what is hidden behind each door), it helps generate new leads and grow your email list, promotes your product and boost sales and easily captures key marketing insights.
Swipe The Snow Globe
The swipe experience permits you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.
Gift finder
Who doesn’t struggle to find a gift for their mom, dad, sister, brother, or mother-in-law! There is always that one person you just can’t find a gift for. The product recommended is the virtue of a shopping assistant and could come in handy for your audience this Christmas.
The way it works is the customers is asked questions, such as who you are buying a gift for.
Let’s say you said ‘your mom’ the next question could be ‘Does she like to spend her time cooking, doing sports, or building things?’ with a couple of more follow-up questions, the client is led to some product suggestions that fit the answers.
What Christmas character are you? (Profiler)
Personality tests are really good to boost your social media engagement. People love to share their results. You could go for a classic one, asking ‘What Christmas Type are You?’ asking fun questions about how people behave or feel about Christmas.
The personalities given in the end could be adored Christmas characters: The Grinch, Rudolph The Red-Nosed Reindeer, and Jack Frost. Alternatively, you can create a Christmas themed personality test about something related to your branding or product.
Christmas Quiz
including a question about the company and a chance to win a prize. If you have more time, you can create a quiz with more questions with a Christmas theme. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.
Santa’s Helper (Drop Game)
The purpose of the drop game is to introduce your audience to an interactive experience that will bring excitement. Making it easy to focus on the game and lose track of everything else. The Drop experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.
Shake the Christmas Tree
The shake experience provides the perfect platform for interacting with your audience. The unique experience enables your audience to start their journey by associating your brand with fun engagements and this results in lifetime value customers.
Christmas Memory Game
Brands use games memory game feature as an extra tool to advertise their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. The brand awareness of your company will be increased, and the audience will be able to differentiate your products from the competitors.
Christmas Wheel of Fortune
The Wheel of fortune experience allows you to interact with your audience in a fun and exciting manner. The experience will help you grow your email list, improve conversions, lead capture, and reduce abandoned carts.
