gamification's
ROI to your
CFO
ROI to your CFO
Based on Sephora, ASDA, Hotel Chocolat & 1,000+ brands.
Calculate your gamification ROI
Based on results from Sephora, ASDA, Hotel Chocolat, and 1,000+ brands
Your numbers
Your projected ROI
Payback period, monthly uplift, and the comparable brand benchmark behind your numbers.
Your ROI report
Every ignored email costs you twice.
Your team spends weeks on campaigns that get 1-2% click rates. Meanwhile, brands using gamification see 8x the engagement from the same audience. Odicci is the tool that helps you reformat your content into something that really converts.
- 1-2% average email CTR is the industry ceiling
- Static formats can't capture zero-party data
- Every skipped touchpoint is lost revenue and lost insight
Attention is the prerequisite to revenue.
Gamification creates a value exchange. Customers give you their time, data, and permission in return for an experience worth having. That's why gamified campaigns convert 2-5x higher than static equivalents.
- 80% average completion: 8 in 10 finish the experience
- 64% opt-in rate from participants
- +165% conversion uplift vs. standard email (Hotel Chocolat)
Every interaction makes the next one more profitable.
Each gamified touchpoint captures preferences, intent signals, and permissions your CRM never had. Feed that data into your existing stack and every subsequent campaign gets more targeted, more relevant, and more profitable.
- Zero-party data from every participant: preferences, not guesses
- Feeds directly into Klaviyo, Salesforce, HubSpot, Voyado
- Better segments = higher LTV = lower acquisition cost
ROI
capture
CRM
smarter
& grow
Give your CFO the numbers they actually want.
Platform cost vs. revenue attributed. Payback period. Cost per opt-in vs. paid acquisition. Gamification ROI isn't a leap of faith — it's a spreadsheet exercise. That's exactly what the calculator at the top of this page shows you.
- Typical payback period: ~2 months
- Cost per opt-in: fraction of paid media
- Every metric tracked, attributed, and exportable
ROI
capture
CRM
smarter
& grow
Live in weeks, not months
From first call to first campaign — here's how brands go from "interesting" to "why didn't we do this sooner."
Forecasts
based on real results.
The ROI calculator above uses benchmarks from brands already running gamification with Odicci. Here's what they're seeing.
Game concepts that drive results
Every campaign needs a different play. Swipe through our game concepts, see best-fit use cases, and preview demos.
Finders & Quizzes
Guide each shopper to the right product in 30 sec; capture zero-party data for instant personalisation.
Instant Wins & Reveals
Spin, scratch, or reveal to collect emails and deliver instant rewards that encourage first purchases.
Mini-Games
Snackable games that stop the scroll, increase dwell time and reveal interests without heavy forms.
Seamlessly Sync with Your Tech Stack
Don't let data silos slow you down. Odicci slides effortlessly into your existing ecosystem, pushing data directly to your CRM, ESP, and eCommerce platforms in real-time. No complex setups, just instant connection.
Seamlessly Sync with Your Tech Stack
Don't let data silos slow you down. Odicci slides effortlessly into your existing ecosystem, pushing data directly to your CRM and ESP in real-time.
Here’s what you can achieve
with Odicci in 30 days
Quick to launch. Faster to learn. Built to scale.
Find the gap and set the game plan
- Audit the funnel and channel mix to spot drop-offs.
- Book a demo with an Odicci expert and align on KPIs.
- Choose the right game mechanic for your objective.
Build a campaign that looks like your brand
- Pick a template that fits your use case.
- Build fast with drag-and-drop (no code).
- Customise copy, colours, assets, and rewards.
Launch across channels & personalise
- Go live on landing pages, email, paid and social.
- Monitor clicks and drop-off points in real time.
- React with personalisation using collected data.
Review, share learnings, and scale
- Turn results into a team-ready readout.
- Use zero-party data to refine segmentation.
- Clone the winner into a repeatable playbook.
Here’s what you can achieve with Odicci in 30 days
Quick to launch. Faster to learn. Built to scale.
Find the gap and set the game plan
- Audit the funnel and channel mix to spot drop-offs.
- Book a demo with an Odicci expert and align on KPIs.
- Choose the right game mechanic for your objective.
Build a campaign that looks like your brand
- Pick a template that fits your use case.
- Build fast with drag-and-drop (no code).
- Customise copy, colours, assets, and rewards.
Launch across channels & personalise
- Go live on landing pages, email, paid and social.
- Monitor clicks and drop-off points in real time.
- React with personalisation using collected data.
Review, share learnings, and scale
- Turn results into a team-ready readout.
- Use zero-party data to refine segmentation.
- Clone the winner into a repeatable playbook.
Contact us to get your first campaign live.
Share your goal and your channel. We’ll suggest the right gamified mechanic and show you how to launch quickly, without relying on dev or design.
Contact OdicciContact us to get your first campaign live.
Share your goal and your channel. We’ll suggest the right gamified mechanic and show you how to launch quickly, without relying on dev or design.
Contact Odicci