odicci blog

News and Updates about Interactive Marketing

Christmas Gift Profiler

Need help finding the perfect gift? We’re here to help.

The holiday season is quickly approaching, which means it’s time to start thinking about gifts for your loved ones. But, finding the perfect gift can be challenging. So many options and you want to make sure you buy them a Christmas gift that is going to put a big smile on their face. This should be an easy task, but often brings on unwanted stress.

Here’s where interactive marketing comes into play. Interactive modules like Odicci’s Profiler can help your customers easily find the perfect gift they’re looking for, just by answering some questions on their style, likes, favourite items (the opportunities are endless and completely up to you!). Then, they receive a custom profile based on their responses. Interactive marketing techniques are an increasingly effective way to engage customers and prospects with your brand and capture data.

People’s shopping habits have changed and the number of online shopping purchase in on the rise, especially during the holiday shopping months of November and December. In fact, 25% of all holiday shopping occurs online and 40% of all Christmas sales occur within 15 December and 24 December, with the busiest shopping day being the Saturday before Christmas. Now that you know where your customer’s will be shopping during that time period, you have a great opportunity to be able to connect with them and enrich your customer database.  

The new Profiler module (just launched!) incorporates both data capture and enrichment. Customers are asked a few questions and then a profile is created based on the customer’s responses. The Profiler is a simple and fun way to engage customers and prospects, convert them into leads by providing suggestions, and profiling their interests for future marketing campaigns. The best part is, your customers don’t feel like they’re handing over data, but participating in an enjoyable experience that is giving them actionable results.

How does it work?

  1. Introduction frame to grab attention
  2. Data capture frame – name, email, etc.
  3. Questions to help profile the respondent
  4. Results frame with your profile

The Profiler module isn’t just for Christmas! It can also be used as an evergreen campaign to help you profile your customers all year long. Create the questions and profiles once, and its completely scalable to withstand the test of time.

Interested in learning more about the Profiler? Reach out to [email protected] for more information.

Beach Clean Up

Life’s a [Clean] Beach.

To kick off August, the Odicci took some time to get out of London and give back to the environment. We travelled down to Brighton to do some team building with a purpose.

We got together as a team to pick up trash at the beach in Brighton, near the Brighton Palace pier. This beach clean-up was not only a great way to enjoy the outdoors and do a team building activity, but also left a positive vibe among the team from helping reduce pollution in the area.

What exactly is a beach clean-up? It’s essentially a volunteer activity done by anyone from companies, to families, friend groups, local community groups, or anyone looking to make a difference. Volunteers gather to collect trash along coastlines all around the world to help keep beaches clean from materials that could cause harm to the local marine life and the environment – making the beach a nicer and cleaner place for everyone!

Why do it? For humans, being near water can boost creativity, and lower stress and anxiety, but it’s not just us that benefit from it. Marine animals depend on our beaches to be safe and clean so they have a healthy beach ecosystem to live in.

Local Brighton groups like SEA LIFE Brighton, Pier 2 Pier, Brighton & Hove City Council all coordinate frequent beach clean-ups as an opportunity to do large scale cleaning of the beaches. But, as part of Odicci’s ongoing mission to be environmentally friendly, we didn’t want to wait for the next organised beach clean-up in order to help out! So, we grabbed our bin bags and gloves and went out on our own.

Egg-sellent News for Retailers this Easter

Easter eggs cute bunnies. Funny holidays decoration

As a major event in the UK retail calendar, Easter is a key opportunity for retailers to encourage purchases and run price promotions. Given that it is the longest bank holiday of the year, with most people having Friday and Monday off from work, Easter has quickly become a huge spending event for UK customers, with the largest being Christmas.  

Bristish retailers and businesses can expect spending in a variety of verticals, not just confectionery items and gifts. In 2018, high-end luxury and apparel/accessories together drove 64% of sales during the Easter season, according to research from Rakuten Marketing. Consumers are using this extra time off to both browse around for deals on holiday items and gear up for the warmer weather ahead. 

Implementing a seasonal campaign with reveal marketing experiences is a great way for retailers to generate more leads, expand their email list, drive more traffic to sites and stores and increases conversions. On odicci’s content platform, users can create, test and measure engaging interactive experiences with no development skills required and can be published within hours instead of weeks. Easter has increasingly becoming a peak time for generating sales, therefore, retailers should focus on pushing out fun and engaging experiences with offers that entice consumers to purchase during this key period. 

Christmas is in the air

As the great Billy Mack from Love Actually said it “Christmas is all around”. Every time you go out and breathe in the fresh, crisp air, the warmth and cheerful feeling of the most wonderful time of year takes over.

The festive feeling really begins when the city is lit up with Christmas lights, spreading so much cheer.  Angels, snowflakes, and Christmas trees scatter the joy in every street. As soon as decorations are in every window, you know Christmas is not far away. When the first snow starts to fall, everyone gathers around the fire and the smell of roasted chestnuts fills the air.

Finally, the first day of December is here and the wait is almost over. Nothing brings more cheer than a thoughtful Advent Calendar to count down the final days until Christmas. The joy continues with every day towards Christmas as there is a little surprise to look forward to every morning. From little presents to recipes and cheerful messages – this tradition has lived on for quite some time now.

Do you remember the joy you felt when you received your first Advent Calendar as a child? Do you remember the joy in your children’s eyes when they got a glimpse of their first Advent Calendar? Do you yourself still enjoy a little surprise every day for counting down the days until Christmas? I bet you do and I bet your customers do as well!

Especially in the digital age, it is hard to take in the holiday spirit and have some time to think about what Christmas stands for. With an online Advent Calendar, you can put a smile on every face of your customers and send some love and peace their way. Give your customers a treat for their loyalty or do something good with a charity campaign.  ODICCI helps you to create a personalised online Advent Calendar with all your desires and needs. Contact a member of our team to start creating it today.

Have yourself a merry little Christmas! Let your heart be light and your troubles will be out of sight! Spread love & peace and treat people with kindness!

Your ODICCI Team!

A huge mistake almost everyone falls into and an effortless way to avoid it

small monetary gift

Are you following the widely used practice of small financial benefits or monetary gifts to your customers as a token of your gratitude? You might want to rethink your strategy. Read ahead and we will help you not make the same mistake as most of the industry does!

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Why an engaging experience might be worth more to customers than your money

Motivation

Motivating your customers to fill out your surveys and give you their information can easily feel like a chore to them. Read on to discover how to ease their pain and make them more enthusiastic and willing to engage with your brand.

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Does gamification really work? – A surefire way of boosting your sales

 cute cartoon businessman chasing coins video game style, gamification

Are you looking to increase your sales and customer engagement? Drive sales from existing customers? If you feel like your current method of interacting with customers and acquiring them isn’t engaging and not successful enough look no further! In this post we provide you with a basic grasp on gamification and how you can harvest it’s potential to effortlessly augment your services.

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Be My Valentine…

As Valentine’s Day approaches, people are increasingly thinking of ways to woo their loved one

Whether the V-letter day makes you gag or swoon, there is always a good reason to make that person in your life feel special and loved. Here is one example of our Valentine’s campaigns, give it a try!

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Case Study: Mi&Co

Mi&Co, marca de moda juvenil inspirada en Formentera quiso ofrecer una experiencia divertida a sus clientes en sus 4 tiendas de Barcelona. Miles de transacciones se producían en sus tiendas durante los meses de verano, por lo que la marca se puso en contacto con ODICCI para desarrollar una campaña de captación de datos que conectara con los clientes que pasaran por sus tiendas durante la temporada de verano.

 

El mecanismo utilizado fueron tarjetas rasca y gana con código único, las cuales fueron entregadas junto con el ticket de compra. Los participantes rascaban la tarjeta y conocían de forma instantánea que habían ganado algo, pero no se les indicaba cual era su premio (viaje a Formentera, Bikinis Gratuitos o descuentos), lo tenían que averiguar ellos mismos.

Usando el código único que aparecía en sus tarjetas, los participantes visitaban la landing page creada desde ODICCI , cuyo URL era www.miandco.es/win . Los participantes introducían su código único y sus datos personales durante la primera secuencia. Una vez que el cliente finalizaba este proceso, el partipante conocía en la última secuencia su premio de forma instantánea. Un email fue enviado a todos los participantes recordándoles cómo podían canjear sus diferentes premios. Todos los datos de los clientes fueron guardados en nuestra plataforma CRM. Mi&Co tuvo acceso a los datos de los clientes en todo momento.

 

Problema:

  • Bajo numero de registros
  • Retención de datos en papeñ
  • Proceso manual de los datos retenidos
  • Poca información de los clientes
  • Los vendedores requerían apoyo
  • Clientes no siempre querían registrarse

Solutions:

 

  • 5.000 tarjetas para la promoción
  • Campaña realizada en 3 tiendas de Barcelona
  • Promoción comunicada en redes sociales
  • Visibiliad de la promoción en la web
  • Comunicación de la campaña en redes sociales
  • Campaña de publicidad en Google Adwords

Results:

  • + 40% de los clientes que paso por la tienda participo en la promoción
  • + 25% de los clientes utilizo su descuento

 

¿Quieres conocer más sobre lo que ODICCI puede hacer por ti?

Increasing database and sales for Mi&Co [CASE STUDY]

 

mi & co

Mi&Co wanted to connect with and engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.

Mi & Co worked with ODICCI to create a scratch card campaign with unique codes, that were given to customers at the point of purchase. The scratch the card and revealed whether the participant had won something, but does not tell them what.

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Gaining customer insight and £16,256,000 in donations with an interactive survey for British Airways [CASE STUDY]

british airways case study

British Airways (BA) is the largest airline in the United Kingdom. Earlier this year, BA partnered with Comic Relief to create their ‘Flying Start’ campaign. British Airways want to help give children in the communities which they fly to have a brighter future.

British Airways needed a platform where customers could engage with their campaign, and decide how their £200,000 bursary should be distributed across UK and international charities. The four categories were: Domestic and gender-based violence; Homelessness and street children; Employability and education using sport; and HIV and AIDS.

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100+ data entries per event with Make Positive [CASE STUDY]

Makepositive is a consulting partner of Salesforce; they design, implement and maintain all Salesforce clouds. Makepositive are also experts in Force.com, Heroku and Amazon Web Services. The company wanted to capture more data and re-engage their audience. Working together, we launched a prize draw campaign to be implemented at Salesforce’s annual world tour.

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How we achieved a 100 fold ROI with Greene King [CASE STUDY]

After the obligatory partying and drinking that comes hand-in-hand with December festivities, pubs can be neglected places in January. Seeking a way to combat the loss of business that so often befalls pubs at this time of year, Greene King – the UK’s largest pub retailer, partnered with ODICCI to create a campaign to re-engage and acquire customers.

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How we achieved an increase of 319% in survey responses with The Entertainer [CASE STUDY]

The Entertainer originates in Amersham, Buckinghamshire, and is the UK’s largest independent toy retailer. With 124 stores, many transactions happen every day, yet little data was being captured until the company partnered with ODICCI to create an engaging offline-online campaign.

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How we helped capture 10x more email addresses in 4 months for Scribbler [CASE STUDY]

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline – online campaign.

Previously, Scribbler used in-store sign ups/forms requesting email addresses and information, which they had to manually type up themselves. This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

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