10 interactive Black Friday experiences

You’ve probably heard some of the madness that surrounds Black Friday, well it’s about to get a little crazier!

Black Friday is the day after American Thanksgiving. This marks the start of the Christmas holiday shopping season for consumers.

This often means retailers often heavily promote their stores and markdown prices to entice shoppers to buy products both online.

Black Friday Biggest Shopping weekend

Black Friday is the start of the biggest shopping weekend of the entire year, it is full of amazing deals, cheap electronic items!

the highest among many other countries in Europe.

According to Statisica (2019), The United Kingdom takes Black Friday quite seriously. The total retail spending during Black Friday was forecast to reach £8.57 billion pounds.

The figures suggest that reports of Black Friday fatigue among shoppers, deterred by bogus discounting, may have been wide of the mark. Black Friday retailers to keep Black Friday as a key retail event in the run-up to Christmas.

10 interactive experiences to improve your engagement with your audience!

Smash the discount

The smash the pumpkin is an effective interactive experience that will enable your audience to have a bit of fun. The interactive experience permits your audience to get inspiration, tips, or just see your products from a new perspective.

Spin the wheel (Black Friday)

Interactive games like spinning wheel is a great manner of grabbing the consumers attention. The interactive experience will not only help you grow your email list but also improve conversions and lead capture.

Black Friday (Quiz)

Quizzes have the ability to drive massive chunks of traffic and that’s not the end of the story. For marketers like us, we need a purpose for driving traffic, eyeballs alone are not the goal.

To help connect the dots between quizzes and ROI, here is the complete guide to making and using quizzes.

Black Friday Profiler Game

odicci’s customer profile experience will help you to understand who your audience and their interests. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Black Friday Memory Game

The new memory game will help you to improve the general brand awareness of your company.

Your potential clients will be aware of your existence and the products and services that you offer. That can only mean that there is a big chance of converting them into your customers!

Shake the Friday discount

The shake experience enables you to interact with your audience in a fun, unique and exciting manner. The experience enables you to stand out and boost more revenue compared to your competitors.

Black Friday Gift Finder

Gamification can be a great way to attract new subscribers and keep them. The interactive elements help to make emails more memorable and more engaging long after the initial sign-up.

Black Friday Pinball

Interactive games are a unique marketing tool because they aren’t seen as marketing by the public. The interactive experience allows your audience helps generate good conversation rate.

Check out – 10 INTERACTIVE CHRISTMAS EXPERIENCES TO BOOST ENGAGEMENT & 10 INTERACTIVE HALLOWEEN EXPERIENCES TO BOOST ENGAGEMENT

10 interactive Christmas experiences

Do you hear any jingle bells ringing yet? Christmas is almost here, and it’s time to start preparing for your Christmas marketing campaigns! 

Christmas is one of the highest consumption’s times of the year, making it one of the busiest times of the year for marketers.  

Being such a celebrated time of year, 1 in 10 Brits begin their Christmas shopping as early as July. We did some research to find out how much Brits are spending on gifts over this holiday season (2019).

According to Finder, an average British adult will fork out £512.85 on gifts over the Christmas period. This means that overall the UK is planning to spend £26.9 billion on festive gifts this year. 

10 interactive experiences that will boost engagement and increase your conversation rates!

Spin the Christmas Tree

Interactive fun games like spinning wheels are great at grabbing the consumers attention. The experience does not only help you grow your email list, improve conversions, lead capture, and reduce abandoned carts. 

Advent Calendar

The Advent Calendar is an online calendar with 24 doors, and behind each door, a prize awaits your audience. It can be a discount to your product, giveaways or use of your product. You can even include quizzes and other fun interactive experiences to gain more personalized information.

It helps to boost engagement on social media (you can share updates every day about what is hidden behind each door), it helps generate new leads and grow your email list, promotes your product and boost sales and easily captures key marketing insights.

Shake The Snow Globe

The shake experience permits you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.

Gift finder

Who doesn’t struggle to find a gift for their mom, dad, sister, brother, or mother-in-law! There is always that one person you just can’t find a gift for. The product recommended is the virtue of a shopping assistant and could come in handy for your audience this Christmas.

The way it works is the customers is asked questions, such as who you are buying a gift for.

Let’s say you said ‘your mom’ the next question could be ‘Does she like to spend her time cooking, doing sports, or building things?’ with a couple of more follow-up questions, the client is led to some product suggestions that fit the answers.

What Christmas character are you? (Profiler)

Personality tests are really good to boost your social media engagement. People love to share their results. You could go for a classic one, asking ‘What Christmas Type are You?’ asking fun questions about how people behave or feel about Christmas.

The personalities given in the end could be adored Christmas characters: The Grinch, Rudolph The Red-Nosed Reindeer, and Jack Frost. Alternatively, you can create a Christmas themed personality test about something related to your branding or product.

Christmas Quiz

including a question about the company and a chance to win a prize. If you have more time, you can create a quiz with more questions with a Christmas theme. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Halloween Pinball

The purpose of the pinball is to introduce your audience interactive experience that will bring excitement to your audience. The game consists of Lights flash, bells ding, and bumpers thump as the points rack up—making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Swipe to open the window

The swipe experience provides the perfect platform for interacting with your audience. The unique experience enables your audience to start their journey by associating your brand with fun engagements and this results in lifetime value customers.

Christmas Memory Game

Brands use games memory game feature as an extra tool to advertise their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. The brand awareness of your company will be increased, and the audience will be able to differentiate your products from the competitors.

Scratch to open your present

The tap experience allows you to interact with your audience in a fun and exciting manner. Games like tap to open the present are great at grabbing the user’s attention. The experience will help you grow your email list, improve conversions, lead capture, and reduce abandoned carts.

10 interactive Halloween experiences

The spookiest month of the year is upon us. Since you’ve landed here and you must have started planning your Halloween marketing campaigns already.

The prevalence of Halloween traditions such as wearing costumes, trick-or-treating, carving out pumpkins and have led to large amounts of consumer spending. This spending has been increasing annually and is forecasted to reach a total of 419 million British pounds in 2018.

Halloween means big business for retailers and estimate last consumers spent £421m on all aspects of the celebration. This year, growing consumer interest means that spend is likely to be £443m, a growth of around 5.2%. Brands that want to cash in will have to out-trick their rivals and treat their customers.

Here are 10 interactive experiences that will boost engagement and increase your conversation rates!

Smash the pumpkin

this interactive experience is a window that displays various items your audience missed in previous marketing campaigns. The interactive experience enables your audience to get inspiration, tips, or just see your products from a new perspective.

Watching your products in action can help them make more educated purchasing decisions.

Spin The Pumpkin

Games like spinning wheels are great at grabbing the user’s attention. The interactive experience will not only help you grow your email list, improve conversions and lead capture.

Halloween Quiz

The Halloween quiz is all about fun. It’s light-hearted from the start and the quiz questions are enjoyable. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Halloween Profiler Game

odicci’s customer module will help you to understand the softer side of your customers highlighting who they are, what they look like, their interests and wants. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Shake the pumpkin

The shake experience allows you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.

Memory Game

Brands use games as an extra tool to advertise and promote their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. Brand awareness will be increased, and the audience will be able to differentiate your products from the competitors.

Gift Finder (Find the broom/or witch)

Gamification can be a great way to attract new subscribers and keep them. With interactive elements helping to make emails more memorable and more engaging long after the initial sign-up.

Halloween Swipe

The swipe experience provides the perfect platform for interacting with your audience. The experience enables your audience to start their journey your brand with fun engagements. This results in lifetime value customers.

Halloween Pinball

The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Halloween Selfie Experience

If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.

Encourage your community to vote for the most beautiful makeup and reward the winner. An original way to promote your products! 

Check out – 10 INTERACTIVE CHRISTMAS EXPERIENCES & 10 INTERACTIVE BLACK FRIDAY EXPERIENCES

How can you maximise your Pay Day Emails with Interactive Experiences?

Payday is a joyous word, the occasion evokes emotions of joy, excitement and relief for many. How should you adapt your marketing strategies to suit the monthly financial refuel?

With 33% of consumers declaring that they typically spend more around their payday, it’s an opportune moment to deliver personalised communications to your customers.

Paperchase rewards their ‘Treat Me’ members with a payday perk once a month and over a four-month period running from January – April 2020 in the January and April email campaigns Paperchase used the odicci ‘spin the wheel’ experience. Whilst the open rates of the email campaigns didn’t vary from month to month, an increase of 109% CTR (Click-through rate) was seen when compared to not using an odicci experience.

Sorcha Lynch who looks after the online marketing for Paperchase commented “ We’ve been working with odicci for a number of years now and it was an obvious choice to use an odicci experience for our payday campaigns and we are pleased with the results we have seen”

Want to know more about odicci and how we can support your customer marketing strategies, get in touch at  [email protected]

Ryman increased customer engagement using odicci’s platform.

Were you aware that odicci’s platform allowed Ryman to have their revenue doubled through engaging communications? The user-friendly platform enabled the brand to benefit improved and insightful information from its customers.

Ryman, Odicci, Ometria and Astound Commerce recently got together for a virtual fireside discussion. We discovered how Ryman is currently weathering the storm by focusing on creating great customer experiences with the support of their current agency and technology partners. 

Webinar link: https://pages.ometria.com/webinar/ometria-odicci-ryman/

Ryman’s approach to customer marketing before Covid-19

Phil Turner – Naylor, Head of Marketing at Ryman, told us about their robust email marketing programme focused on product and price, this was the main customer marketing strategy alongside acquisition campaigns to grow the customer database.   

The ‘Everyone’s a Winner’ acquisition campaign hosted by odicci is an interactive and reward based experience that will typically see a higher opt-in rate when compared to traditional signup boxes. Furthermore, 80% participation rate was driven from offline sources.

Luam Mesfun, Customer Success Manager from Ometria explained that segmenting newly acquired customer data via the source of sign up, they were able to deliver truly personalised messaging which has seen a positive response.

How the Covid-19 has impacted the brand’s marketing strategy

With all physical stores having to close, Phil explained that Ryman has had to adapt to a website only business, it was therefore important to ensure the primary objective was to be useful and helpful to their customers.

This was achieved by delivering, timely, relevant and inspired customer communications which provided added value and at times emotionally led content to provide assistance to their customers with setting up their home office, or ideas to help entertain the children with activities  This change of approach has seen revenue attributed to email communications double and interestingly with no incentives provided.

Victoria Manning, Head of Customer Success at Odicci, shared the results from the Personality Profiler, an interactive experience to encourage customer engagement, at the same time collecting valuable zero party data that is now used in the customer welcome programmes that are delivered by Ometria.

Ryman’s future plans for customer engagement

So what next for Ryman and what positives can be taken from this time?

Phil commented that “Customer shopping habits will have changed, probably forever and will need to be nurtured, the brand strategy will be to continue keeping the Customer at the heart of everything we do and thus delivering helpful, inspired personalised comms to drive customers back to Ryman and be their destination of choice’’.

Victoria outlined plans to drive more ‘always on’ experiences to further drive customer retention and the collection of rich customer data that will continue to drive personalised and relevant communications to the Ryman customer database. Luam shared the post-purchase campaign that is soon to be implemented that will be heavily segmented based upon purchase category with the focus to drive repeat purchase.

Final Thoughts

An interesting and topical discussion from Ryman,  a leading UK retailer which has recognised the need to adapt in these fast moving times, to become more resourceful and agile at the same time to ensure a seamless customer experience with consistent brand messaging across all channels.   Our thanks to Phil, Luam and Roxanne for taking part in this webinar.

Want to know more about odicci and how we can support your customer marketing strategies, get in touch at  [email protected]