Marketers can use zero-party data (ZPD) solutions to ask customers for information that’s hard to infer, deliver personalization that isn’t creepy, and …

In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging …

The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that …

Seasonality planning certainly changed for 2020 which challenged marketers to evolve their thinking, for example Valentine’s Day 2021 a single day dedicated …

  by Camilla Bass, Content Marketing Manager at Freshrelevance   First-party data – such as actions a customer takes across your website …

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by …

Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types …

All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion.  Types of data Personalisation strategies have …

Ever considered using gamification as a marketing tool? Are you looking to increase your sales and customer engagement? Drive sales from existing …

Central England Co-Op uses an interactive “tinderesque” swipe survey to boost engagement and to collect customer preferences. This swipe survey allows Central …

Summer goes hand in hand with fun times for many reasons. This often the time people spend on holidays and online shopping …

According to RetailNet Back to school is the third largest seasonal shopping event in the UK. Parents collectively parting with almost £1 …