Customer Engagement & Data Acquisition

Decode Interactive Content Marketing – The Ultimate Guide by Odicci

zero-party data

What is zero-party data?

Zero-party data is information that customers intentionally share with a company, typically to enhance their user experience. This data is explicitly provided by customers and can include preferences, purchase intentions, personal context, and how they wish to be recognized by the brand. Unlike other data types, zero-party data is characterized by the direct and transparent exchange between the customer and the company, ensuring high accuracy and relevance for personalized marketing and customer engagement.

What is an example of zero-party data?

Zero-party data refers to information that a customer intentionally and proactively shares with a company. For example, a customer filling out a preference form on a retail website to receive personalized product recommendations.

Why is zero-party data important?

It is crucial for building trust and transparency with customers, as it is provided voluntarily. This data type enables more accurate personalisation and helps in making data-driven decisions that align with customer expectations.


What are the disadvantages of zero-party data?

Although zero-party data is compliant, the main disadvantages include limited scalability, as it relies on customers taking the initiative to provide data. Leveraging interactive experiences like quizzes, games, and referral programs to personalize offers are a great way to maximize the advantages of zero-party data.

What is the difference between first and zero-party data?

The key difference lies in how the data is collected. Zero-party data is provided directly by the customer with full consent, often for a specific purpose. First-party data, while also collected directly, is gathered through customer interactions with a brand’s website, app, or other digital platforms.

First-Party Data

What is 1st party data?

First-party data is information collected directly from your customers or audience, through interactions with your brand’s website, app, social media, or other digital platforms.

What does 1st party data include?

First-party data includes data like customer behavior on your website, purchase history, app usage data, and information from CRM systems.

Who owns first-party data?

First-party data is owned by the organization that collects it directly from its customers or website visitors.

Why is first-party data better than third-party data?

First-party data is considered better due to its accuracy and relevance. Being collected directly from customer interactions, it provides authentic insights into customer behavior and preferences.

Third-Party Data

What is 3rd party data?

Third-party data is information collected by an entity that does not have a direct relationship with the user the data is being collected on. It’s often collected without user consent and aggregated from various external sources and sold to other companies.

What is third-party data under GDPR?

Under GDPR, third-party data refers to any information that is collected by an entity that is not the original collector of the data, and its use must comply with GDPR regulations regarding consent, transparency, and lawful processing.

How can you identify third-party data?

Third-party data is identified as data purchased or accessed from external sources that aggregate data from multiple companies, often data brokers or aggregators.


What is personalisation in eCommerce?

Personalisation in eCommerce refers to the practice of tailoring the online shopping experience to individual customers’ preferences, behaviors, and interests. This can include customized product recommendations, personalized emails, and targeted content, all aimed at enhancing customer engagement and satisfaction.

What is an example of a good eCommerce personalisation?

A good example of eCommerce personalisation is when an online store delivers interactive experiences such as quizzes and rewards programs to collect zero-party data in order to recommend relevant products, creating a more relevant and engaging shopping experience.

What is the impact of personalisation in eCommerce?

Personalisation significantly impacts eCommerce by increasing customer engagement, loyalty, and conversion rates. It leads to a more satisfying shopping experience, encouraging repeat visits and purchases.

What is the value of personalisation in eCommerce?

The value of personalisation in eCommerce lies in its ability to enhance the customer experience, increase sales, and improve customer retention. It allows businesses to effectively meet customer needs and preferences, fostering a stronger brand-customer relationship.

What is the biggest advantage of personalisation?

The biggest advantage of personalisation is its ability to deliver a unique and relevant experience to each customer, which can significantly boost customer satisfaction, loyalty, and ultimately, sales.

Why do customers like personalisation?

Customers appreciate personalisation because it makes their shopping experience more relevant, convenient, and enjoyable. Personalized interactions save time and effort in finding the right products, leading to a more satisfying shopping journey.

How does personalisation affect sales?

Personalisation positively affects sales by making product offerings more relevant to individual customers, which increases the likelihood of purchase. It also enhances customer satisfaction, leading to repeat business and positive word-of-mouth.

Omnichannel Retail

What is Omnichannel Retailing?

Omnichannel retailing refers to a multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can shop online from a desktop or mobile device, by telephone, or in a brick-and-mortar store and the experience will be seamless. This approach combines both physical and digital elements to create a more comprehensive, unified customer experience.

What Does Omnichannel Mean in Retail?

In retail, “omnichannel” signifies a strategy that integrates various methods of shopping available to consumers, such as shopping in a physical store, online, or through a mobile app. This approach aims to create a cohesive user experience across multiple channels, allowing customers to switch effortlessly between them while maintaining a consistent quality of service and brand messaging.

How is Omnichannel Changing Retail?

Omnichannel is revolutionizing retail by breaking down the barriers between different shopping channels. It allows for a more personalized and convenient shopping experience, where customers can choose how they interact with a brand based on their preferences. Retailers are now focusing on creating a seamless transition between online and offline channels, enhancing customer engagement, and improving data collection for better customer insights.

How to Implement Omnichannel in Retail?

Implementing omnichannel in retail involves several key steps:

  • Integrating physical and digital systems to ensure consistency across all channels.
  • Utilizing data analytics to understand customer behavior and preferences.
  • Personalizing the customer experience based on collected data.
  • Training staff to provide consistent service across all channels.
  • Ensuring inventory visibility and consistency across all channels.

What is Omnichannel Retail Strategy?

An omnichannel retail strategy is a customer-centric approach that aims to provide shoppers with a consistent and seamless experience across all channels and touchpoints. This strategy involves the integration of technology, inventory management, marketing, and customer service to ensure that customers can interact with the brand in a unified way, whether they are shopping online, on a mobile device, or in a physical store.

What is an Omnichannel Example?

A classic example of omnichannel retailing is a customer looking at a product online, visiting a physical store to see the product in person, and then making the purchase through a mobile app. Throughout this process, the customer experience remains consistent and integrated, with the ability to access customer support and receive personalized recommendations based on their browsing and purchasing history.


What are examples of gamification in eCommerce?

Examples include interactive scratch cards for discounts, spin-the-wheel games for coupon codes, personalized quizzes for product recommendations, and reward points for completing surveys or polls.

How do I gamify my eCommerce website?

Introduce gamified elements like virtual scratch cards for special offers, reward wheels for discounts, engaging quizzes to guide product selection, and skill-based games with leaderboards for customer feedback or social media shares.

How does gamification affect eCommerce?

Gamification boosts eCommerce by enhancing user engagement, creating a fun shopping experience, increasing time spent on the site, and encouraging repeat visits and purchases through interactive elements.

How can eCommerce businesses use gamification to increase customer engagement and sales?

Ecommerce businesses can increase engagement and sales by implementing interactive games like prize wheels, quizzes for personalized recommendations, reward systems for customer actions, and engaging contests to create a more dynamic shopping experience.


How do you achieve customer advocacy?

Achieving customer advocacy involves consistently delivering exceptional customer experiences, actively engaging with customers, and recognizing their contributions. Implementing programs like refer-a-friend can also encourage customers to advocate for your brand by sharing their positive experiences with others.

How do you make customers advocates?

To turn customers into advocates, focus on building strong, trust-based relationships. Offer them value beyond your products or services, such as exclusive rewards or insider information. Encourage them to share their experiences through referral programs, where they can benefit from advocating for your brand.

What does it mean to drive advocacy?

Driving advocacy means actively encouraging customers to positively promote and support your brand to others. This can be achieved through exceptional customer service, creating engaging experiences, and offering incentives like referral rewards.

What makes a good customer advocate?

A good customer advocate is someone who is genuinely enthusiastic about your brand. They often have positive personal experiences with your products or services and are motivated to share these experiences with their network, sometimes in exchange for rewards or recognition.

What is an example of customer advocacy?

An example of customer advocacy is when a satisfied customer participates in a refer-a-friend program, sharing a unique referral code with friends and family. When new customers use this code, both the advocate and the new customer receive a reward, creating a win-win situation.

What are the four types of customer advocates?

The four types of customer advocates typically include:

  • Loyalists: Customers who consistently choose your brand over competitors.
  • Referrers: Those who actively refer others to your brand.
  • Feedback Providers: Customers who provide valuable feedback and suggestions.
  • Defenders: Customers who defend your brand in public forums or social media.

What are the 3 C's of advocacy?

The 3 C’s of advocacy are:

  • Content: Creating and sharing content that resonates with your audience.
  • Community: Building a community where customers can engage with your brand and each other.
  • Collaboration: Encouraging customers to collaborate with your brand, such as through referral programs or co-creating content.

How to create a referral rewards program?

Set clear goals, understand what motivates your audience, and choose appealing rewards (discounts, free products). Simplify the referral process with easy-to-share links or codes. Promote the program through various channels. Track the program’s performance and adjust as needed. You can easily create a refer-a-friend program by using an interactive experience platform like Odicci.


Is there an app to create quizzes?

Yes, Odicci is an app that allows you to create customized quizzes for websites or eCommerce platforms, including Shopify. It’s designed to enhance customer engagement and data collection.

How do you make a quiz on a website?

To make a quiz on a website, you can use interactive platforms like Odicci, which offer various templates and customization options for creating engaging content for your audience.

How to make a product quiz?

Making a product quiz can be done using platforms like Odicci, which offer templates and customization options. These tools help create quizzes that align with your brand and product offerings.

How do you create a sales funnel quiz?

Creating a sales funnel quiz involves designing questions that guide customers through the buying process. Tools like Odicci can be used for this, offering features to understand customer preferences and needs.

Where can I create a free quiz online?

With a 15 day trial, you can create a basic quiz with up to 50 completed entries for free using Odicci. Odicci provides various templates and customization options for easy quiz creation.


Can I make a quiz on Shopify?

Yes, you can create quizzes on Shopify. Platforms like Odicci provide tools to design engaging quizzes that enhance customer interaction and data collection. Odicci can be easily downloaded from the Shopify app store here.

How do I add a quiz to my Shopify store?

You can add a quiz to your Shopify store using integration features offered by platforms such as Odicci. These platforms allow seamless integration of quizzes into your Shopify environment.

How do I add a pop-up quiz on Shopify?

For adding a pop-up quiz on Shopify, you can use tools provided by platforms like Odicci. These tools enable you to create interactive quizzes that appear at strategic points in the customer journey.

How do I add a questionnaire to Shopify?

Adding a questionnaire to your Shopify store can be done using customizable templates from platforms like Odicci. These questionnaires can be tailored to gather specific customer insights.

What apps do I need on my Shopify store?

For engaging your customers and collecting valuable data, Odicci is a recommended app for your Shopify store. It offers quizzes, games, and reward systems that enhance customer interaction and data collection.