CASE STUDIES

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New Look | Customer Retention

New Look wanted to use interactive content to enhance their email marketing campaigns. When testing a static email versus an email with interactive content New Look measured an increase of 391% in click through rate and as a result a substantial increase in online sales.

L’Occitane en Provence | Online Customer Acquisition

Discover how global beauty retailer, L’Occitane en Provence, is collecting First and Zero-Party Data to drive conversion and grow their database during Christmas.

Ryman | Online Customer Acquisition

Ryman is a leading name on the high street with over 200 stores in the UK, providing their customers with pens, pencils, calculators, notebooks and more stationery essentials. Discover how Ryman is working with Odicci to support their customer acquisition strategy across offline and online channels.

Benefit Cosmetics | Personalise Customer Journey

Benefit Cosmetics is a manufacturer of cosmetics founded and headquartered in San Francisco selling at over 2,000 counters in more than 30 countries. Benefit Cosmetics is in the feelgood business and collects Zero-Party Data with fun and interactive experiences.

MenKind | In-Store Customer Acquisition

MenKind is a one stop shop for all of your gadget and gifting needs, with thousands of products handpicked by their team. With 75+ shops around the UK, MenKind wanted to increase traffic in-stores and online, so they worked with Odicci to create a scratch card campaign.

RED by Dufry | Loyalty

RED by Dufry is the loyalty programme of the global travel retailer, Dufry Group, available in select airports across the world to reward and value loyal customers with special benefits. Odicci worked with Dufry across the globe to engage customers through omni-channel interactive marketing experiences.

Blackwell’s | In-Store Customer Acquisition

Blackwell’s is a British book retailer founded in 1879. They have more than 60 outlets across England Scotland and Wales. Following the implementation of GDPR, Blackwell’s launched an offline/online scratch card campaign to reacquire customer data in line with new regulations.

Grand Massif | Acquisition

French ski resort Grand Massif is one of the largest landscaped areas of the French Alps and features a wide variety of tracks to allow everyone to enjoy the pleasures of skiing, sledging, Nordic skiing and snowshoeing. They worked with Odicci to create omnichannel data capture experiences.