CASE STUDIES
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We’re empowering the most-data driven organisations worldwide.
See how global brands impact their marketing collecting First- and Zero-Party Data with Odicci.

Quiz | Profiler

Hotel Chocolat was seeking a solution to capture and retain the attention of their audience, gather valuable insights and drive brand loyalty as a result. The solution should be able to support multichannel marketing experiences as these could occur through channels, such as social media, email marketing, interactive websites, in app or in-store.

Advocacy | Refer a friend

Science in sport implements refer a friend experiences into their website using the Odicci Interactive Marketing Hub that have sparked a boost in their customer acquisition. By using advocacy as a customer acquisition strategy, Science In Sport boost trust and credibility from their target audience and foster more customer loyalty and brand awareness as a result..

fatface

Games | Drop Game

FatFace implemented a gamified ‘Drop Game’ experience as part of a collaboration with the Marine Conservation Society that boosted awareness around their core ESG values and encouraged customers to donate to their cause. Releasing a gamified experience using the Interactive Marketing Hub was a huge success for Fatfac

SEPHORA case study

Quiz & Games | Email Customer Engagement 

SEPHORA implemented interactive experiences into their email campaigns as a way of ‘welcoming’ their new customers to SEPHORA, using features from the Interactive Marketing Hub such as quizzes or games.SEPHORA wanted to create a positive and memorable experience for their email subscribers from the very beginning of their journey with the brand.

Games | Tap To Reveal

Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 14,000 products across 600 big-name brands, designer labels and high-street favourites. Launched in 1993, Fragrance Direct specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
all beauty

Games | Spin To Win

In a competitive market, brands need to stand out. Allbeauty wanted a gamified experience that would engage their customers around payday, improving customer engagement and purchase behaviour. By creating fun and engaging content around payday, Allbeauty wanted to increase sales and customer retention.

central co-op

Quiz | Swipe To Enrich

Central Co-op implements a ”Swipe To Enrich” Quiz that engages their audience and helps them to collect zero- and first-party data. Central Co-op aimed to introduce a gamified quiz experience into their marketing strategy as a way of engaging, educating, and entertaining their target audience.

Interactive Marketing Hub | Quizzes

Most brands who look towards using a quiz are looking for a solution to capture and retain the attention of their audience, gather valuable insights and drive brand loyalty as a result. Odiccis interactive quizzes support multichannel marketing experiences that brands want to advertise in, such as social media, email marketing, interactive websites, in-app or in-store.

Games

Interactive Marketing Hub | Games

Join brands like Funko, SEPHORA, Ryman and L’Occitane en Provence in creating gamified experiences that boost customer engagement. Most brands who look towards using gamified experiences are looking for a solution to capture and retain the attention of their audience and drive customer engagement as a result.

Interactive Marketing Hub | Rewards

Join brands like Neom Organics, Red by Dufry, 111Skin and SEPHORA in creating rewards focused experiences that boost customer engagement. Most brands who look towards using Reward’s focused experiences are looking for a solution to capture and retain the attention of their audience and drive forward customer engagement as a result. 

Interactive Marketing Hub | In Store

Join brands like Hotel Chocolat, Sephora and L’Occitane in creating In-Store experiences that boost customer engagement and acquisition.
Most brands who look towards using The Interactive Marketing Hub are looking for a solution to capture and retain the attention of their audience and drive customer engagement as a result.

Games | Customer Retention

New Look wanted to use interactive content to enhance their email marketing campaigns. When testing a static email versus an email with interactive content New Look measured an increase of 391% in click through rate and as a result a substantial increase in online sales.

Rewards | Online Customer Acquisition

Discover how global beauty retailer, L’Occitane en Provence, is collecting First and Zero-Party Data to drive conversion and grow their database during Christmas.

Games | Online Customer Acquisition

Ryman is a leading name on the high street with over 200 stores in the UK, providing their customers with pens, pencils, calculators, notebooks and more stationery essentials. Discover how Ryman is working with Odicci to support their customer acquisition strategy across offline and online channels.

 Quiz | Personalise Customer Journey

Benefit Cosmetics is a manufacturer of cosmetics founded and headquartered in San Francisco selling at over 2,000 counters in more than 30 countries. Benefit Cosmetics is in the feelgood business and collects Zero-Party Data with fun and interactive experiences.

Games | In-Store Customer Acquisition

MenKind is a one stop shop for all of your gadget and gifting needs, with thousands of products handpicked by their team. With 75+ shops around the UK, MenKind wanted to increase traffic in-stores and online, so they worked with Odicci to create a scratch card campaign.

Games | Loyalty

RED by Dufry is the loyalty programme of the global travel retailer, Dufry Group, available in select airports across the world to reward and value loyal customers with special benefits. Odicci worked with Dufry across the globe to engage customers through omni-channel interactive marketing experiences.

Blackwell’s | In-Store Customer Acquisition

Blackwell’s is a British book retailer founded in 1879. They have more than 60 outlets across England Scotland and Wales. Following the implementation of GDPR, Blackwell’s launched an offline/online scratch card campaign to reacquire customer data in line with new regulations.

Grand Massif | Acquisition

French ski resort Grand Massif is one of the largest landscaped areas of the French Alps and features a wide variety of tracks to allow everyone to enjoy the pleasures of skiing, sledging, Nordic skiing and snowshoeing. They worked with Odicci to create omnichannel data capture experiences.