Customer Success Stories
You’ve probably engaged with our work, but you didn’t know it was Odicci.
See how leading brands use gamified experiences to turn attention into engagement, conversion and loyalty.
Trusted by the world’s most ambitious brands
Grocery & loyalty
How ASDA Rewards connected in-app reveal experiences to loyalty-led sales
£49.3m
sales linked to Asda Rewards
Read case study →
Fashion retail
How FatFace turned birthday rewards into always-on customer engagement
+855%
CTR increase
Read case study →
Beauty retail
How Sephora used CRM and app rewards to drive repeat customer action
+330%
uplift in experience entries
Read case study →
Beauty ecommerce
How Fragrance Direct won back lapsed customers with scratch-to-reveal emails
+694%
CTR uplift for lapsed customers
Read case study →
Beauty ecommerce
How All Beauty reactivated key customer segments with gamified rewards
+353%
CTR uplift for lapsed customers
Read case study →
Fashion retail
How New Look refreshed lapsed-customer campaigns with reveal experiences
+395%
CTR uplift
Read case study →
Luxury beauty
How Space NK drove daily festive engagement with an interactive calendar
64%
opt-in rate
Read case study →
Haircare
How OLAPLEX used daily rewards to increase opt-ins and CRM engagement
85%
opt-in rate for new customers
Read case study →
Marketplace
How VoucherCodes used a profiler quiz to capture customer preferences
76%
quiz completion rate
Read case study →
Food & beverage
How Hotel Chocolat helped shoppers find their perfect chocolate match
64%
completion rate
Read case study →
Beauty retail
How Cult Beauty turned product voting into customer engagement
68k
experience entries
Read case study →
Beauty retail
How Sephora used festive calendars and A/B testing to grow opt-ins
+60%
uplift in opt-ins
Read case study →
Customer Success Stories
You’ve probably engaged with our work, but you didn’t know it was Odicci.
See how leading brands use gamified experiences to turn attention into engagement, conversion and loyalty.
Trusted by the world’s most ambitious brands
Sports retail & loyalty
How JD Sports and adidas turned a Reflex game into loyalty engagement
100k+
players engaged
Read case study →
Grocery & loyalty
How ASDA Rewards connected in-app reveal experiences to loyalty-led sales
£49.3m
sales linked to Asda Rewards
Read case study →
Fashion retail
How FatFace turned birthday rewards into always-on customer engagement
+855%
CTR increase
Read case study →
Beauty retail
How Sephora used CRM and app rewards to drive repeat customer action
+330%
uplift in experience entries
Read case study →
Beauty ecommerce
How Fragrance Direct won back lapsed customers with scratch-to-reveal emails
+694%
CTR uplift for lapsed customers
Read case study →
Beauty ecommerce
How All Beauty reactivated key customer segments with gamified rewards
+353%
CTR uplift for lapsed customers
Read case study →
Fashion retail
How New Look refreshed lapsed-customer campaigns with reveal experiences
+395%
CTR uplift
Read case study →
Luxury beauty
How Space NK drove daily festive engagement with an interactive calendar
64%
opt-in rate
Read case study →
Haircare
How OLAPLEX used daily rewards to increase opt-ins and CRM engagement
85%
opt-in rate for new customers
Read case study →
Marketplace
How VoucherCodes used a profiler quiz to capture customer preferences
76%
quiz completion rate
Read case study →
Food & beverage
How Hotel Chocolat helped shoppers find their perfect chocolate match
64%
completion rate
Read case study →
Beauty retail
How Cult Beauty turned product voting into customer engagement
68k
experience entries
Read case study →
Beauty retail
How Sephora used festive calendars and A/B testing to grow opt-ins
+60%
uplift in opt-ins
Read case study →