CASE STUDIES:

YOU’RE IN GOOD COMPANY

Mr. Wonderful | retail

Mr. Wonderful is a stationary and gift shop with locations across Europe and Latin America. Their mission to create pretty products that express feelings and connect people with messages full of happiness and optimism. They wants to engage and connect with their customers during the busy holiday shopping season, while making the countdown to Christmas more fun.

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Virgin Holidays | travel & tourism

Virgin Holidays is a UK-based tour operator, helping customers travel all around the world and known for their “magic touches” its customers have come to expect, whatever destination they choose, whoever they are. They wanted to boost engagement in retail locations and via email, so worked with Odicci on a custom gamification experience to wow their customers.

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IBC | event management

IBC is a London-based event management company that hosts and exhibits at tradeshows in the media, entertainment and technology sector. They wanted to create an engaging brand experience for event attendees to capture leads and offer prizes while at events.

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MenKind | retail

MenKind is a one stop shop for all of your gadget and gifting needs, with thousands of products handpicked by their team. With 75+ shops around the UK, MenKind wanted to increase traffic in-stores and online, so they worked with Odicci to create a scratch card campaign.

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Grand Massif | travel & sports

French ski resort Grand Massif  is one of the largest landscaped areas of the French Alps and features a wide variety of tracks to allow everyone to enjoy the pleasures of skiing, sledding, Nordic skiing and showshoeing. They worked with Odicci to create omni-channel data capture experiences.

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Blackwell’s | retail

Blackwell’s is a British book retailer founded in 1879. They have more than 60 outlets across England Scotland and Wales. Following the implementation of GDPR, Blackwell’s launched an offline/online scratch card campaign to reacquire customer data in line with new regulations.

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RED by Dufry | retail

RED by Dufry is the points-based loyalty programme of the global travel retailer, Dufry Group, and is available in select airports across the world to reward and value loyal customers with special benefits and discounts. ODICCI worked with Dufry in 14 countries to engage customers on a global scale through an omni-channel interactive marketing experience.

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Givenchy | cosmetics

Givenchy is a French luxury fashion and perfume house present in most department stores throughout the UK. Many transactions happen every day, yet little data was captured until the company partnered with ODICCI to develop an integrated beauty counter experience to increase customer retention and develop new sales.

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The Entertainer | retail

The Entertainer is the UK’s largest independent toy retailer with 124 stores. Many transactions happen every day, yet little data was captured until the company partnered with ODICCI to create an engaging offline-online campaign. The Entertainer compared results of a common process with the success of the ODICCI campaign process, and found that data capture rate increased significantly with ODICCI. Feedback response rates also increased 319% during global implementation.

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Greene King | hospitality

Seeking a way to combat the loss of business that so often befalls pubs in January, Greene King – the UK’s largest pub retailer, partnered with ODICCI to create a campaign to re-engage and acquire customers. The campaign was a massive success, and won Greene King the ‘Best Use Of Multichannel’ award at The Dotties. Greene King gained 730k entries, 330k new customers and £700k associated sales. They also increased their brand awareness and market share.

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British Airways | travel

British Airways needed a platform where customers could engage with their campaign, and decide how their £200,000 bursary should be distributed across UK and international charities. Thanks to our interactive survey they managed to gain invaluable customer insight.

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Les Menuires ski resort | leisure

Les Menuires wanted to capture more data about their customers, but their initial strategy of simply having staff situated in different parts of the resort asking for information was proving to be unsuccessful. With the help of offline cards integrated with ODICCI they now have dramatically increased their database with genuinely interested customers, which leads to increased loyalty and repeated business.

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makepositive | consultancy

During Salesforce’s World Tour, makepositive wanted to capture more data and re-engage their audience. Working together, we launched a prize draw campaign to be implemented at Salesforce’s annual world tour. Using ODICCI live reporting throughout the event, we doubled the number of entries by the end of the day compared ti it’s start.

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scribbler case study

Scribbler cards | retail

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline – online campaign. See how we helped them capture 10x more email addresses and increase their database by 50% in  4 months.

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Hawkin’s Bazaar | retail

Millions of transactions take place every year yet very little information is gathered from customers passing through Hawkin’s Bazaar stores. By implementing a customer engagement programme, Hawkin’s Bazaar looked to grow their existing email marketing database exponentially and drive local sales.

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Mi&Co | retail

Mi&Co wanted to connect with and engage their customers with an interactive promotion during the busy summer months to increase their database and their sales. We managed to increase the number of customers participated in the promotion by 40% and the registered customers using the cards by 35%.

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