Overview of Zero-Party Data Solution Providers

Marketers can use zero-party data (ZPD) solutions to ask customers for information that’s hard to infer, deliver personalization that isn’t creepy, and gauge how much consumers trust their brand.

Once you’ve developed a ZPD strategy, a diverse set of ZPD vendors that vary by size, functionality, geography, and vertical market focus can help collect this data.

Use this report to understand the value you can expect from a ZPD solution. To access the full report.

Does gamification really work?

•
24/07/2020
•
Boost Engagement
•
No Comments

Ever considered using gamification as a marketing tool? Are you looking to increase your sales and customer engagement? Drive sales from existing …

3 ways to enhance personalisation with Zero-Party Data

•
19/11/2020
•
Customer Data, Inspiration and Ideas
•
No Comments

  by Camilla Bass, Content Marketing Manager at      First-party data – such as actions a customer takes across your website …

fashion quiz

Fashion Quizzes in a Post Pandemic Era

•
22/03/2023
•
Interactive Marketing Hub, Quiz
•
No Comments

In a post-pandemic world, customer data is more important than ever. With the rise of e-commerce and online shopping, businesses need to …

Request a demo

Discover how to boost customer engagement,
maximise lifetime value and drive loyalty with
interactive marketing experiences.

Find out today how we help brands convert
more site traffic and grow email lists achieving
scalable, repeatable growth.