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Read more about the article What is Zero-Party Data?

What is Zero-Party Data?

  • Post author:editorial team
  • Post published:24/02/2022
  • Post category:Customer Data/Privacy & Legislation

All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion.  Types of data Personalisation strategies have traditionally looked at three types of data to…

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Read more about the article How is Self-Declared Data Boosting Targeting?

How is Self-Declared Data Boosting Targeting?

  • Post author:editorial team
  • Post published:21/05/2021
  • Post category:Customer Data

In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging fuels the never-ending mission of companies to find…

Continue ReadingHow is Self-Declared Data Boosting Targeting?
Read more about the article That’s the way the cookie crumbles

That’s the way the cookie crumbles

  • Post author:editorial team
  • Post published:08/03/2021
  • Post category:Customer Data

The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that online advertisers and analytics firms cannot use browser…

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Read more about the article Seasonal vs Always-On

Seasonal vs Always-On

  • Post author:editorial team
  • Post published:08/02/2021
  • Post category:Customer Data/Seasonal

Seasonality planning certainly changed for 2020 which challenged marketers to evolve their thinking, for example Valentine’s Day 2021 a single day dedicated to celebrating love will boost the UK economy…

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Read more about the article 3 ways to enhance personalisation with Zero-Party Data

3 ways to enhance personalisation with Zero-Party Data

  • Post author:editorial team
  • Post published:19/11/2020
  • Post category:Customer Data/Inspiration and Ideas

  by Camilla Bass, Content Marketing Manager at      First-party data - such as actions a customer takes across your website - is the backbone of any good personalisation…

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