How to Build an Ecommerce Customer Segmentation Strategy?
This guide explains how ecommerce customer segmentation works in practice, which segments matter most, and how to turn customer data into better targeting and stronger results.
How Data Collection Can Get Creepy
The holiday season is incoming and marketeers around the world are currently scratching their head looking for new marketing strategies. The first one they make think of is Halloween. Halloween…
How is Self-Declared Data Boosting Targeting?
In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging fuels the never-ending mission of companies to find…
That’s the way the cookie crumbles
The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that online advertisers and analytics firms cannot use browser…
Seasonal vs Always-On
Seasonality planning certainly changed for 2020 which challenged marketers to evolve their thinking, for example Valentine’s Day 2021 a single day dedicated to celebrating love will boost the UK economy…