What is Zero-Party Data?
All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion. Types of data Personalisation strategies have traditionally looked at three types of data to…
How is Self-Declared Data Boosting Targeting?
In 2021, customers are seeing between 6,000 to 10,000 advertisements every day. Knowing how bombarded people are with this type of daily messaging fuels the never-ending mission of companies to find…
That’s the way the cookie crumbles
The vast majority of current web browsers now block third-party cookies or are on their way towards full blocks. This means that online advertisers and analytics firms cannot use browser…
Seasonal vs Always-On
Seasonality planning certainly changed for 2020 which challenged marketers to evolve their thinking, for example Valentine’s Day 2021 a single day dedicated to celebrating love will boost the UK economy…
3 ways to enhance personalisation with Zero-Party Data
by Camilla Bass, Content Marketing Manager at First-party data - such as actions a customer takes across your website - is the backbone of any good personalisation…
