The importance of welcome emails

Untitled design (4)

After looking at a large number of e-commerce websites using Magento, we discovered that most of them are using this basic template for welcome emails, newsletter subscription confirmation and newsletter un-subscription confirmation.

Read more

Magento – leverage transactional emails to generate additional revenue

Blog_Post_MagentoTransactional emails are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, transactional email can be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability.

Read more