Increasing database and sales for Mi&Co [CASE STUDY]

 

mi & co

Mi&Co wanted to connect with and engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.

Mi & Co worked with ODICCI to create a scratch card campaign with unique codes, that were given to customers at the point of purchase. The scratch the card and revealed whether the participant had won something, but does not tell them what.

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The Importance of Mobile Apps in Retail

Apps are one of mobile marketing’s biggest success stories. While the launch of the iPhone in 2007 kick-started the smartphone revolution, it was the launch of Apple´s app store a year later that really triggered the shift in consumer behaviour. Ever since, brands have found apps to be a great way to engage with consumers, the app´s place on their home screen gives the brand a direct line of communication with their customers.

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