Interactive Experiences

Offline / Online

What would you rather be doing? Capturing data in-store with a physical scratch card, or engaging with your customers through an interactive fun experience, anywhere? We are going further, we are going online. 


Paperchase, the international stationery, is the UK’s number 1 shopping spot for exciting and innovative design. For over 50 years, the brand has inspired audiences with stylish stationery, unique greeting cards, distinctive gifts, as well as quality art and craft materials.

In 2018, Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion. The aim of the occasion was to capture valuable data and acquire more customers.

Email address continues to be a key data asset for Paperchase. To incentivize customers to exchange this and other details like first name, nearest store, and the transaction ID, an instant reward was offered. They ranged from £5 off your next online order to 50% off in-store. 

Virgin Holidays

The British company within Sir Richard Branson’s Virgin Group, Virgin Holidays offers holidays worldwide with destinations including the USA and Canada, the Caribbean, Africa, the Middle East, and many many more.

Unlucky Dip

With this experience made from Shake to Reveal, Virgin Holidays achieved more than 3,500 completed entries. 

Pinball Competition

With over 111.600 completed entries, the Pinball Competition was a great success for Virgin Holidays. With the engaging Pinball module, online data capture was never that fun. 


Blackwell’s, for their “Back to University Campaign”. In this case, they handed out physical scratch cards as well as a digital scratch experience (distributed by third parties and through social media). As a result of both, Blackwell’s captured over 30,000 new email addresses and expanded their database.

The book retailer created awareness about Blackwell’s book shop being the leading academic campus bookseller to new students. By capturing data, the company was able to continue that conversation throughout the year. The campaign was really successful, students really loved the interactive part of the campaign, the scratch cards in their physical and digital ways.


Use our creative studio to bring your interactive experiences to life. Choose a colour scheme and interact with your customers. Upload your logo and background to make the finishing touches.


In this section, you can create your own form to collect data from your customers. You can create text fields, drop-downs, date fields and many more. Also, we have a captcha integrated to prevent spam.


Configure prizes and gifts with discounts as well as vouchers with your e-commerce website. Upload prize images for your experience and link it to an individual email campaign and notify winners.


You can integrate ODICCI into your website, social media or e-commerce environment. What is more, you can automatically transfer captured data into your CRM or marketing platform.

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