May 4, 2018 Jacques Prothon

Givenchy – Data Collection

To enhance the overall customer experience and help customers connect digitally with the range of feminine and mysterious Givenchy fragrances we implemented an Interactive Store Interface to collect customer data offline and integrate any collected profiles directly with their CRM programme.

Thanks to an intuitive interface together with centralised reporting tools Givenchy managed to boost their acquisition programme. The interface has been deployed in major retail stores and the CRM team increased the size of their database by 200% in 4 months.