GameOn26 brings together brands to rethink how loyalty is built across the full customer journey.
Designed for marketers, CRM teams, and customer engagement leaders, the event explores how gamification can turn everyday interactions into increased participation, better retention, and higher customer lifetime value.
Through practical ideas, real brand examples, and conversations that go beyond theory, you’ll gain a clearer view of how to design journeys that keep customers returning, engaging more often, and staying valuable for longer.
This is where engagement stops being a moment and starts becoming momentum.
Built for marketers, CRM, loyalty, and customer engagement leaders, GameOn26 is designed to give you practical ideas, sharper perspectives, and real-world inspiration that you can share with your team.
Hear how brands are using gamified journeys to boost participation, strengthen retention, and generate more value over time.
Take away ideas you can adapt across CRM, loyalty, and customer engagement, not just concepts that stay on the stage.
Join conversations around the trends, challenges, and opportunities shaping the future of loyalty and customer lifetime value.
Connect with marketers, CRM, loyalty, and ecommerce leaders facing similar questions, priorities, and growth objectives.
From expert keynotes and brand conversations to coffee, networking and practical loyalty insights, here is what you can expect on the day.
RegisterHunter Murray | Loyalty strategist and industry thought leader at Loyalty & Reward Co
An opening keynote exploring the future of customer loyalty, gamification, and how brands can build deeper engagement and long-term customer value.
Conrad Edkins | JD Sports
A deep dive into customer engagement, retail innovation, and building loyalty in a fast-moving consumer landscape.
Coffee Break & Networking
Connect with fellow attendees, speakers, and industry leaders over coffee and refreshments.
Featuring:
An interactive discussion unpacking emerging trends, customer expectations, and the future of engagement-led growth strategies.
Tessa Hughes & Jake Ashby | Ferrero
Exploring how global brands are approaching customer engagement, retention, and experience-led loyalty.
James Effarah | Odicci
Learn how Shopify brands can use gamification to capture data, guide discovery, and increase engagement.
Key takeaways, final insights, and what’s next for the future of loyalty, retention, and gamification.
Continue the conversations with drinks, networking, and informal discussions with speakers, partners, and attendees.
More speakers will be announced soon.
Join leading brands and industry experts to explore the future of customer loyalty. Register now to claim your free ticket and guarantee your spot.
Experience the energy of last year’s event with our 2025 highlights reel.
