Icon representing a tap the egg game where users tap to break an egg and reveal rewards

Tap the Egg

Seasonal surprise, instant delight. Perfect for Easter or spring campaigns to deliver cheerful, timely rewards.

Try Tap the Egg
Book a Demo

How Tap the Egg Works

Turn a seasonal campaign into a daily habit. Invite users to come back each day to crack a new egg and discover a fresh surprise. The satisfying animation of the shell breaking builds anticipation, while the limited-time aspect of the event drives urgency and repeated visits during your specific holiday period.

  • Maximise holiday revenue with a thematic interaction perfectly timed for seasonal peaks.
  • Create massive urgency with limited-time rewards available only during the campaign window.
  • Deepen emotional connection by transforming a standard promotion into a playful moment.

Best-Fit Use Cases for Tap the Egg

Seasonal marketing calendar with a gift icon highlighting holiday campaigns like BFCM and Christmas.

Seasonal Landing Pages & Banners (BFCM, Christmas)

Mobile phone with digital reward wheel illustrating in app login perks and engagement boosters.

In-App Login Perks & Session Boosters

Smartphone screen showing a five second interactive element used in social posts and paid ads.

Social Posts & Paid Ads (Reels, TikTok, Stories)

How Others Use Tap the Egg to Drive Growth

A professional customer success graphic for New Look featuring two mobile phone mockups displaying a gamified 'Tap the Egg' Easter marketing experience. The background shows a fashion retail store with a deep navy blue overlay and the New Look logo centered in a white badge.

New Look

Delivering a 395% Uplift in CTR

See how New Look used seasonal ‘Tap the Egg’ experiences to re-engage lapsed customers. By offering interactive Easter treats, they achieved a staggering 395% lift in engagement and a 19% CTR.

Not sure Tap the Egg is the one? Try these.

Icon representing an advent calendar game with daily rewards and countdown promotions

Advent Calendar

Unlock today’s tile on schedule and find a code, a prize, or a small reward to come back for tomorrow.

Icon representing a spin the wheel game for instant win prizes and discounts

Spin the Wheel

Spin a branded wheel to uncover instant prizes, discounts, or a reward message the moment it stops.

Icon representing a scratch to reveal game uncovering hidden offers or prizes

Scratch to Reveal

Scratch away the cover to reveal an instant prize, money-off discount, or surprise reward underneath.

Back to Odicci Game Library