Icon representing a scratch to reveal game uncovering hidden offers or prizes

Scratch to Reveal

Motivate the click. The satisfying act of scratching to unveil a hidden discount or prize.

Try Scratch to Reveal
Book a Demo

How Scratch to Reveal Works

Recreate the tactile experience of a physical scratch card on a digital screen. The simple act of scrubbing away the surface to uncover a hidden reward requires active user effort. This micro-investment fosters a sense of psychological ownership, making shoppers considerably more likely to value and redeem the prize.

  • Use the endowment effect to boost redemption rates through active user effort.
  • Capture undivided attention by forcing users to interact with the offer physically.
  • Drive higher click-through rates by hiding the incentive to spark immediate curiosity.

Best-Fit Use Cases for Scratch to Reveal

Illustration of a website popup triggered by entrance or exit intent showing a star reward graphic.

Entrance / Exit-Intent on PLP, PDP, or Home

Mobile phone with digital reward wheel illustrating in app login perks and engagement boosters.

In-App Login Perks & Session Boosters

Shopping cart with a question mark and curved arrow symbolizing cart rescue and checkout hesitation recovery.

Cart Rescue / Checkout Hesitation

How Others Use Scratch to Reveal to Drive Growth

A digital case study graphic for New Look showcasing an interactive 'Scratch to Reveal' win-back campaign on two mobile screens, with one screen displaying a 25% off reward. The background features a fashion retail interior with a signature dark blue filter and the central New Look logo.

New Look

Delivering a 395% Uplift in CTR

Discover how this fashion leader wins back inactive shoppers. With a consistent 60-70% re-engagement rate, these dynamic experiences turn lapsed buyers into loyal, repeat customers.

A professional customer success graphic for VoucherCodes featuring two mobile phone mockups displaying a 'Scratch to Reveal' partnership campaign with Booking.com that achieved a 44% CTR. The background shows travel-themed imagery under a dark blue overlay with the VoucherCodes logo.

VoucherCodes

Achieve a 44% Uplift in CTR

See how VoucherCodes supercharged engagement for their partner. Using an interactive experience, they secured a 44% CTR while capturing essential data to power future personalisation.

A professional customer success graphic for Fragrance Direct featuring two mobile phone mockups displaying a gamified 'Scratch to Reveal' campaign that achieved a 694% email CTR uplift. The background features premium fragrance textures under a dark blue overlay with the Fragrance Direct logo centered in a white badge

Fragrance Direct

Achieving a 694% Uplift in Email CTR

See how Fragrance Direct successfully re-engaged lapsed customers using interactive experiences. By incentivising reactivation, secured a staggering 694% CTR boost and a 23.3% increase in AOV.

Not sure Scratch to Reveal is the one? Try these.

Icon representing an advent calendar game with daily rewards and countdown promotions

Advent Calendar

Unlock today’s tile on schedule and find a code, a prize, or a small reward to come back for tomorrow.

Icon representing a spin the wheel game for instant win prizes and discounts

Spin the Wheel

Spin a branded wheel to uncover instant prizes, discounts, or a reward message the moment it stops.

Icon representing a jackpot game with random prize combinations and big rewards

Jackpot

Start the reels spinning and feel the suspense grow as symbols align and a sudden prize emerges.

Back to Odicci Game Library