Icon representing a peel to reveal game where users remove a layer to see a reward

Peel to Reveal

Drive action with curiosity. Ideal for showing off codes, gifts, or unlocking premium, high-value content.

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How Peel to Reveal Works

Tap into the universal joy of unboxing. By inviting users to virtually lift a corner and peel back the top layer, you create a clean, satisfying reveal that mimics opening a gift or removing a sticker. This mechanic uses pure curiosity, compelling visitors to interact simply to satisfy the urge of seeing what is hidden underneath the wrapper.

  • Trigger immediate interaction by exploiting the psychological curiosity gap to see what’s underneath.
  • Tease new collections or mystery products with a sneak peek behind the layer.
  • Convert passive interest into action by compelling users to lift the virtual wrapper.

Best-Fit Use Cases for Peel to Reveal

Seasonal marketing calendar with a gift icon highlighting holiday campaigns like BFCM and Christmas.

Seasonal Landing Pages & Banners (BFCM, Christmas)

Email envelope icon surrounded by arrows representing re activation flows and automated welcome sequences.

Email Re-activation & Welcome Flows

Shopping cart with a question mark and curved arrow symbolizing cart rescue and checkout hesitation recovery.

Cart Rescue / Checkout Hesitation

How Others Use Peel to Reveal to Drive Growth

A digital case study graphic for ASDA showcasing a 'Peel to Reveal' gamified reward campaign on two mobile screens, with one screen displaying a £2 discount reward. The background features a festive supermarket aisle with a signature dark blue filter and the central ASDA logo.

ASDA

£3m in Incremental Revenue

Discover how ASDA used ‘Instant Win’ mechanics like ‘Open The Gift’ to supercharge seasonal sales. This playful strategy drove £3 million in incremental revenue.

A B2B marketing graphic for All Beauty featuring two mobile phone mockups displaying a gamified 'Peel to Reveal' reward experience with a 10% discount won. The background shows cosmetic products under a dark blue overlay, centered with the All Beauty logo.

All Beauty

353% CTR Uplift for Lapsed Customers

See how All Beauty used ‘Peel to Reveal’ email campaigns to re-engage inactive segments. By replacing static offers with interactive reveals, secured a remarkable 353% CTR boost and a 22% spike in AOV.

A digital case study graphic for FatFace showcasing their birthday gamification campaign on two mobile screens. One screen shows a 'Tap to Reveal' birthday gift, and the other shows a data capture form for email and date of birth. The background is a retail clothing store with a dark blue overlay and the central FatFace logo

Fatface

Achieving a 259% Uplift in Revenue

See how FatFace used an ‘always-on’ birthday reveal to supercharge loyalty. Capturing 245k birthdays and delivering personalised rewards. Secured 259% revenue boost and 855% CTR increase.

Not sure Peel to Reveal is the one? Try these.

Icon representing an advent calendar game with daily rewards and countdown promotions

Advent Calendar

Unlock today’s tile on schedule and find a code, a prize, or a small reward to come back for tomorrow.

Icon representing a spin the wheel game for instant win prizes and discounts

Spin the Wheel

Spin a branded wheel to uncover instant prizes, discounts, or a reward message the moment it stops.

Icon representing a jackpot game with random prize combinations and big rewards

Jackpot

Start the reels spinning and feel the suspense grow as symbols align and a sudden prize emerges.

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