Icon representing an advent calendar game with daily rewards and countdown promotions

Advent Calendar

Daily incentive, consistent return. Drive repeat visits and build anticipation with a 24-hour reward window.

Try Advent Calendar
Book a Demo

How Advent Calendar Works

Engineer a daily habit that keeps your brand top-of-mind. By unlocking a new branded tile each day, you create a powerful loop of anticipation and reward. This mechanic motivates users to return proactively to uncover the next offer, transforming one-off visitors into loyal, engaged followers throughout your campaign.

  • Drive consistent daily traffic spikes by incentivising users to return every 24 hours.
  • Build a powerful retention loop that turns one-off visitors into daily active users.
  • Create massive anticipation and FOMO with limited-time daily reveals and exclusive rewards.

Best-Fit Use Cases for Knowledge Quiz

Seasonal marketing calendar with a gift icon highlighting holiday campaigns like BFCM and Christmas.

Seasonal Landing Pages & Banners (BFCM, Christmas)

Email envelope icon surrounded by arrows representing re activation flows and automated welcome sequences.

Email Re-activation & Welcome Flows

Mobile phone with digital reward wheel illustrating in app login perks and engagement boosters.

In-App Login Perks & Session Boosters

How Others Use Advent Calendar to Drive Growth

"A professional customer success graphic for Sephora featuring two mobile phone mockups displaying a 24-day interactive festive calendar and a '20% OFF' reward pop-up. The background shows luxury beauty products and holiday ribbons under a dark blue overlay, with the Sephora logo centered in a white badge.

Sephora

272k Entries with a Festive Countdown

See how Sephora utilised digital calendar to foster daily engagement. By rewarding shoppers daily, they achieved 272k total entries and 11k average daily plays, supercharging festive traffic.

A professional B2B marketing graphic for Space NK showcasing an interactive 25-day advent calendar on two mobile screens, with one displaying a £50 e-gift card reward. The background features a high-end beauty retail interior under a dark blue overlay with the Space NK logo centered in a white badge.

Space NK

Achieving a 64% Opt-In Rate

See how luxury retailer Space NK dominated the holiday season with interactive calendar. They secured a 64% opt-in rate and 12,000 average daily entries, driving sustained repeat visits.

A digital case study graphic for OLAPLEX featuring mobile phone mockups of a '7 days of healthy hair' digital advent calendar. The background features professional hair care products on silk textures under a dark blue overlay, centered with the OLAPLEX logo in a white circular badge.

OLAPLEX

Achieving an 85% Uplift in Revenue

Discover how OLAPLEX used calendar to acquire 25,000 new customers and achieve a staggering 89% opt-in rate. By automating rewards through Klaviyo, they fostered sustained brand loyalty.

Not sure Advent Calendar is the one? Try these.

Icon representing a spin the wheel game for instant win prizes and discounts

Spin the Wheel

Spin a branded wheel to uncover instant prizes, discounts, or a reward message the moment it stops.

Icon representing a scratch to reveal game uncovering hidden offers or prizes

Scratch to Reveal

Scratch away the cover to reveal an instant prize, money-off discount, or surprise reward underneath.

Icon representing a jackpot game with random prize combinations and big rewards

Jackpot

Start the reels spinning and feel the suspense grow as symbols align and a sudden prize emerges.

Back to Odicci Game Library