As a major event in the UK retail calendar, Easter is a key opportunity for retailers to encourage purchases and run price promotions. Given that it is the longest bank holiday of the year, with most people having Friday and Monday off from work, Easter has quickly become a huge spending event for UK customers, with the largest being Christmas.
Bristish retailers and businesses can expect spending in a variety of verticals, not just confectionery items and gifts. In 2018, high-end luxury and apparel/accessories together drove 64% of sales during the Easter season, according to research from Rakuten Marketing. Consumers are using this extra time off to both browse around for deals on holiday items and gear up for the warmer weather ahead.
Implementing a seasonal campaign with reveal marketing experiences is a great way for retailers to generate more leads, expand their email list, drive more traffic to sites and stores and increases conversions. On odicci’s content platform, users can create, test and measure engaging interactive experiences with no development skills required and can be published within hours instead of weeks. Easter has increasingly becoming a peak time for generating sales, therefore, retailers should focus on pushing out fun and engaging experiences with offers that entice consumers to purchase during this key period.