Leading ONLINE-ORDER RETAILER USES Profiler quiz
to supercharge engagement
Who are VoucherCodes?
VoucherCodes mission is simple: to connect millions of smart shoppers with more than 5,000 restaurant, retail, and leisure brands across the UK. Via their app, mobile web, and desktop site, VoucherCodes are able to create highly-tailored and innovative experiences to deliver on a range of business objectives. VoucherCodes started working with Odicci in 2024, and have seen major success from their quiz and Tap To Reveal experiences.
The Challenge?
VoucherCodes were looking to supercharge customer engagement and user traffic to their VIP loyalty scheme. Additionally, VoucherCodes wanted to boost engagement with emails for one of their vendors – Booking.com and elevate the revenue in that area. Gamification boosts customer engagement by creating interactive and rewarding experiences. This approach not only increases conversions but also strengthens brand loyalty by delivering personalised, memorable interactions.
The Strategy
VoucherCodes first launched a ‘Taylor Swift Eras’ profiler quiz to increase engagement with their VIP loyalty scheme on their website. Customers were able to find the quiz via email and through their website which would then lead them through a set of questions to find out their ‘Taylor Swift Era Match’ in which they would be matched with a Taylor Swift album which suits their personality the most. Vouchercodes additionally launched a ‘Peel-To-Reveal’ experience as a collaboration with their vendor Booking.com in which customers got a chance to win a £30 amazon voucher if they spent over £200.
What were the results?
From using Gamification, VoucherCodes were able to successfully engage and retain their target audience and VIP customers. The Taylor Swift Eras quiz achieved a whopping a 76% completion rate. Vouchercodes were able to enrich they data collection on their target audience in a fun way and were able to find out important info such as that 39% of their audience prefer Facebook and that 37% of their audience were born in the 60’s and 70’s. Their Booking.com experience achieved a 44% CTR, supercharging customer engagement. Gamification has enabled VoucherCodes to get customers excited about their product and keep them coming back.
VoucherCodes Taylor Swift ‘Which Era Are You?’ Profiler Quiz – Launched via their marketing emails and website.
Experience in Detail
Solution
To enhance customer engagement and bolster their VIP loyalty scheme, VoucherCodes implemented a ‘Taylor Swift Eras’ quiz and a ‘Peel-to-Reveal’ campaign in partnership with Booking.com. These interactive experiences were strategically deployed across multiple touchpoints, including email and the website, generating impressive results, such as a 76% completion rate for the quiz and significant user engagement in the peel-to-reveal promotion such as a 44% CTR rate.
Reward Customers Daily
Gamification has proven to be a powerful tool in encouraging customer loyalty by offering enticing rewards. Experiences like the Taylor Swift quiz and the Peel-to-Reveal game provided not only immediate gratification—such as the chance to win vouchers—but also a sense of personal connection and enjoyment. By aligning the rewards with customer interests and spending habits, VoucherCodes effectively incentivised users to engage more deeply with their VIP scheme and vendor promotions. These rewards build trust and appreciation, driving repeat interactions and fostering long-term loyalty. Additionally, the sense of accomplishment and fun in completing these activities creates a positive emotional association with the brand.
Gain A Competitive Edge
The innovative use of gamification gave VoucherCodes a distinct advantage in a competitive marketplace. The tailored and engaging experiences created memorable touchpoints for users, setting VoucherCodes apart from other loyalty schemes. Moreover, these initiatives enhanced the visibility of their vendor partnerships and boosted user traffic, reinforcing their value proposition to both shoppers and brands. By combining creativity with measurable outcomes, VoucherCodes demonstrated how interactive and rewarding customer experiences can drive engagement, loyalty, and revenue growth simultaneously.
Interactive quizzes and Peel-to-Reveal experiences both excel at engaging customers through their dynamic and participatory formats. Quizzes, like the Taylor Swift Eras experience, captivate users by offering personalised and entertaining results, creating a sense of curiosity and connection that keeps them engaged. They also generate valuable insights into customer preferences, enabling brands to tailor future marketing strategies more effectively. Similarly, Peel-to-Reveal experiences leverage the thrill of uncovering a reward to encourage user interaction. The simplicity and excitement of these experiences make them universally appealing, driving increased traffic and conversions. Both approaches extend dwell time on platforms, encourage repeat visits, and create shareable moments that amplify brand visibility. Together, they build a more interactive and rewarding customer journey, solidifying brand loyalty and boosting revenue.
VoucherCodes x Booking.com Peel To Reveal – Boosting Engagement With Rewards.
The Peel-to-Reveal and quiz experiences have been game-changers for VoucherCodes, delivering remarkable results that exceeded expectations. By combining entertainment with value, these initiatives not only engaged users but also enriched VoucherCodes’ zero- and first-party data collection. Through the quiz, for example, users willingly shared insights about their preferences, enabling the brand to build more comprehensive and actionable customer profiles. The Peel-to-Reveal experience, on the other hand, drove immediate participation while gathering essential transactional and behavioural data. This emphasis on data-driven engagement has allowed VoucherCodes to refine their campaigns and deliver more personalised experiences to their audience.
The success of these gamified strategies is reflected in the numbers. The Taylor Swift Eras quiz alone generated an impressive 76% completion rate—testament to the engaging and seamless design of the experience. Similarly, the Peel-to-Reveal campaign significantly supercharged traffic and conversions for Booking.com while enticing users to explore more of VoucherCodes’ offerings, achieving a 44% CTR. These experiences not only boosted short-term engagement but also supported long-term objectives, such as increasing opt-ins to their VIP programme and fostering loyalty among their customer base.
By integrating gamification into their marketing strategy, VoucherCodes demonstrated the power of interactive, rewarding experiences in driving tangible business outcomes. These initiatives have helped the brand solidify its position as an innovator in customer engagement, while the rich zero- and first-party data collected ensures they can continue to deliver highly tailored and effective campaigns. VoucherCodes’ success underscores the value of blending creativity with data to create impactful, customer-centric marketing strategies.
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