Case Study: RED by Dufry

In this case study, you will discover how the points-based loyalty programme of the global travel retailer, Dufy Group used Odicci solutions in selected airports across the world to reward and value loyal customers with special benefits and discounts.

PROBLEM

The Loyalty team at Dufry was looking for a creative solution to increase their CRM database on a global scale. They also wanted to reward their current loyalty programme customers while driving engagement. Through the programme, Dufry hoped to gain new customer insights to be able to easily deploy future campaigns.