Case Study: MenKind Scratch & Win 

This case study explores how gadget and gift shop, MenKind, used Odicci’s in-store scratch cards across 77 UK store locations to drive online engagement while capturing customer demographics and buying preferences. 

CHALLENGE

MenKind came to Odicci with the desire to boost sales in physical locations and drive customers to the online store, all while increasing their CRM data.