SEPHORA – Boost Customer Engagement & Acquisition Using The Interactive Marketing Hub
SEPHORA implemented interactive experiences into their email campaigns as a way of ‘welcoming’ their new customers to SEPHORA, using features from the Interactive Marketing Hub such as quizzes or games.
SEPHORA wanted to create a positive and memorable experience for their email subscribers from the very beginning of their journey with the brand. A positive first impression will leave customers feeling valued and excited about their decision to subscribe to SEPHORA. Additionally, SEPHORA wanted to build upon their customer loyalty and retention. By demonstrating genuine care for their customer’s needs and preferences, SEPHORA lays the foundation for a strong customer-brand relationship, paving the way for repeat business and long-term loyalty.