Case Study – Fragrance Direct

Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 14,000 products across 600 big-name brands, designer labels and high-street favourites. Launched in 1993, Fragrance Direct specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Fragrance Direct Incorporates Interactive experiences into their branding and marketing strategies using The Interactive Marketing Hub. These experiences result in increased engagement, increased retention and positive perceptions of Fragrance Direct amongst their target audience. Interactive experiences provide Fragrance Direct the opportunity to connect on a deeper level with both pre- existing and new customers, allowing them to form long-lasting relationships with the customer.