Case Study – FatFace

FatFace implemented a gamified ‘Drop Game’ experience as part of a collaboration with the Marine Conservation Society that boosted awareness around their core ESG values and encouraged customers to donate to their cause.

Releasing a gamified experience using the Interactive Marketing Hub was a huge success for Fatface. The game had nearly 17K entries, 68% of customers who saw the experience decided to play and 56% of users opted in for their data to be shared with FatFace. 17% of users played the game more than once, claiming that it was a fun play.