Central Co-op – Boost Customer Engagement Using Gamification
Central Co-op implements a ”Swipe To Enrich” Quiz that engages their audience and helps them to collect zero- and first-party data.
Central Co-op aimed to introduce a gamified quiz experience into their marketing strategy as a way of engaging, educating, and entertaining their target audience. By launching a quiz, Central Co-op can implement an element of fun and interactivity into their website, enticing their target audience to participate and spend more time interacting with the brand. A gamified quiz experience can serve as a dynamic marketing tool for Central Co-op that captures the attention of and fosters a deeper connection with their target audience, whilst also being able to collect valuable insights into their target audience’s preferences.