All Beauty – Boost Customer Engagement Using Gamification
In a competitive market, brands need to stand out. Allbeauty wanted a gamified experience that would engage their customers around payday, improving customer engagement and purchase behaviour. By creating fun and engaging content around payday, Allbeauty wanted to increase sales and customer retention.
Allbeauty wanted to use Gamification to create more interactive and enjoyable experiences, which will capture the audience’s attention and keep them engaged for longer periods. Furthermore, Allbeauty plans to collect valuable zero-party data from this experience such as customer emails, an excellent way of accelerating their customer engagement on all marketing channels, as well as allowing them to improve their relationship with their target audience. This experience will be released on both their social media and email channels.