Case Study:

Blackwell’s Back to University 

In this case study, you will discover how British book retailer, Blackwell’s, used Odicci omni-channel solutions across all stores in the UK to reacquire customer data after GDPR was implemented. 


Following the implementation of GDPR, Blackwell’s lost a significant number of contacts in their CRM database. The book retailer was in search of an engaging and easy way to reacquire customer data that was in line with the new GDPR regulations.