Egg-sellent News for Retailers this Easter

Easter eggs cute bunnies. Funny holidays decoration

As a major event in the UK retail calendar, Easter is a key opportunity for retailers to encourage purchases and run price promotions. Given that it is the longest bank holiday of the year, with most people having Friday and Monday off from work, Easter has quickly become a huge spending event for UK customers, with the largest being Christmas.  

Bristish retailers and businesses can expect spending in a variety of verticals, not just confectionery items and gifts. In 2018, high-end luxury and apparel/accessories together drove 64% of sales during the Easter season, according to research from Rakuten Marketing. Consumers are using this extra time off to both browse around for deals on holiday items and gear up for the warmer weather ahead. 

Implementing a seasonal campaign with reveal marketing experiences is a great way for retailers to generate more leads, expand their email list, drive more traffic to sites and stores and increases conversions. On odicci’s content platform, users can create, test and measure engaging interactive experiences with no development skills required and can be published within hours instead of weeks. Easter has increasingly becoming a peak time for generating sales, therefore, retailers should focus on pushing out fun and engaging experiences with offers that entice consumers to purchase during this key period. 

Christmas is in the air

As the great Billy Mack from Love Actually said it “Christmas is all around”. Every time you go out and breathe in the fresh, crisp air, the warmth and cheerful feeling of the most wonderful time of year takes over.

The festive feeling really begins when the city is lit up with Christmas lights, spreading so much cheer.  Angels, snowflakes, and Christmas trees scatter the joy in every street. As soon as decorations are in every window, you know Christmas is not far away. When the first snow starts to fall, everyone gathers around the fire and the smell of roasted chestnuts fills the air.

Finally, the first day of December is here and the wait is almost over. Nothing brings more cheer than a thoughtful Advent Calendar to count down the final days until Christmas. The joy continues with every day towards Christmas as there is a little surprise to look forward to every morning. From little presents to recipes and cheerful messages – this tradition has lived on for quite some time now.

Do you remember the joy you felt when you received your first Advent Calendar as a child? Do you remember the joy in your children’s eyes when they got a glimpse of their first Advent Calendar? Do you yourself still enjoy a little surprise every day for counting down the days until Christmas? I bet you do and I bet your customers do as well!

Especially in the digital age, it is hard to take in the holiday spirit and have some time to think about what Christmas stands for. With an online Advent Calendar, you can put a smile on every face of your customers and send some love and peace their way. Give your customers a treat for their loyalty or do something good with a charity campaign.  ODICCI helps you to create a personalised online Advent Calendar with all your desires and needs. Contact a member of our team to start creating it today.

Have yourself a merry little Christmas! Let your heart be light and your troubles will be out of sight! Spread love & peace and treat people with kindness!

Your ODICCI Team!

Be My Valentine…

As Valentine’s Day approaches, people are increasingly thinking of ways to woo their loved one

Whether the V-letter day makes you gag or swoon, there is always a good reason to make that person in your life feel special and loved. Here is one example of our Valentine’s campaigns, give it a try!

Read more

CONTACT US