Christmas is in the air

As the great Billy Mack from Love Actually said it “Christmas is all around”. Every time you go out and breathe in the fresh, crisp air, the warmth and cheerful feeling of the most wonderful time of year takes over.

The festive feeling really begins when the city is lit up with Christmas lights, spreading so much cheer.  Angels, snowflakes, and Christmas trees scatter the joy in every street. As soon as decorations are in every window, you know Christmas is not far away. When the first snow starts to fall, everyone gathers around the fire and the smell of roasted chestnuts fills the air.

Finally, the first day of December is here and the wait is almost over. Nothing brings more cheer than a thoughtful Advent Calendar to count down the final days until Christmas. The joy continues with every day towards Christmas as there is a little surprise to look forward to every morning. From little presents to recipes and cheerful messages – this tradition has lived on for quite some time now.

Do you remember the joy you felt when you received your first Advent Calendar as a child? Do you remember the joy in your children’s eyes when they got a glimpse of their first Advent Calendar? Do you yourself still enjoy a little surprise every day for counting down the days until Christmas? I bet you do and I bet your customers do as well!

Especially in the digital age, it is hard to take in the holiday spirit and have some time to think about what Christmas stands for. With an online Advent Calendar, you can put a smile on every face of your customers and send some love and peace their way. Give your customers a treat for their loyalty or do something good with a charity campaign.  ODICCI helps you to create a personalised online Advent Calendar with all your desires and needs. Contact a member of our team to start creating it today.

Have yourself a merry little Christmas! Let your heart be light and your troubles will be out of sight! Spread love & peace and treat people with kindness!

Your ODICCI Team!

Be My Valentine…

As Valentine’s Day approaches, people are increasingly thinking of ways to woo their loved one

Whether the V-letter day makes you gag or swoon, there is always a good reason to make that person in your life feel special and loved. Here is one example of our Valentine’s campaigns, give it a try!

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Case Study: Les Menuires

Les Menuires is a French ski resort, situated in the Savoy region of the Three Valleys. Making use of its stunning surrounding mountains, lakes, and landscapes, the resort hosts many activities such as hiking, fly-fishing, and buggy outings.

The business wanted to capture more data about their customers, but their initial strategy of having staff situated in different parts of the resort asking for information was proving to be unsuccessful. The strategy was partly unsuccessful as there was no incentive and data was poorly captured (wrong email addresses).

We introduced various mechanisms to capture customer data offline and the team of Les Menuires was very keen to use our shake to reveal module combined with a card distributed at point of sale and other parts of the ski resort.

On the card customers would find a unique code that could be entered into an interactive microsite. Les Menuires offered customers a chance to win prizes by shaking their phone, providing that they registered their details together with the unique code to unlock the shake.

Together with the team at Les Menuires we designed the card and microsite. The combination of a unique code printed on cards and the interactive shake to reveal module created a highly engaging experience for the audience of Les Menuires. This interactive experience was available in English and in French with automatic language recognition based on browser language.

Prizes ranged from skis, helmets, ski passes and Roc’n Bob toboggan runs. To spread winning prizes various rules were setup in ODICCI.

Les Menuires during the season distributed 50,000 cards and managed to interact with 10,327 customers – a great result with more than 20% engagement.

 

 

Interested to know what ODICCI can do for you?

Digital Receipts vs Competitions at Christmas time

Christmas shopping can be the worst thing about the whole season – yes, even worse than the row over who gets control of the TV remote or what time presents should be opened. Would you like batteries? Gift wrapping? Would you like to buy a charity pen with that? ‘Do you have a loyalty card?’ Could I get your email address to send you your receipt? ‘Would you like to register for our newsletter? ‘ No, I want to buy the gift, and then I want to leave.

The process can be tedious enough on a normal day, never mind when there are a mob of frustrated Christmas shoppers going through it one by one. Christmas is the busiest time of the year for retailers, but often the data captured doesn’t match the amount of transactions, as stores are too busy to attempt it.

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Are you ready for GDPR?

With less than a year to go, on the 25th of May 2018, the General Data Protection Regulation (GDPR) will be enforced upon businesses collecting personal data. Failure to comply with the regulation could result in a huge fine of up to 20 million euros or 4% of annual turnover – whichever is highest. Ouch.

So, what exactly does GDPR mean?

GDPR means that businesses will have to integrate many changes. Some changes will be relatively small, like not using opt-out (pre-ticked) boxes to consent. Some changes will be larger, like giving the identity and contact details of the data controller, and in some cases, hiring a Data Protection Officer. Some of the more general requirements of GDPR are to outline the purpose of the data collection, the legal grounds on which it operates, and specification of how long data will be held. The data collector must outline to the individual their right to erase or rectify their personal data, and make clear to them their right to withdraw consent, and to make a complaint.

  • Data controller: Decides how data is processed.
  • Data processor: Maintains records of personal data and processing activities.

The introduction of GDPR means that the top priorities for marketers should be: conduct impact assessments; give individuals more control of their data; and revision of data policies.

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Maximise your email marketing this Christmas

Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: Christmas season is here!

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How your business can use social media on Black Friday

Social media is one of the most important aspects to consider on Black Friday. Every business have many deals for this day and your social media accounts like Facebook, Twitter or Instagram are the perfect way to promote those offers to your customers and drive more sale to your business. Here are 7 ideas to use on Black Friday.

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How technology is changing the retail world

New technology is revolutionising the traditional store concept. We have seen striking progress in technology over the last few years and it is affecting the way customers experience retail.

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Webinar: Maximise your revenue on Black Friday

Are you wondering how many people will be coming to your store this Black Friday? The digital commerce consultancy, Salmon, whose clients include Argos, Sainsbury’s or Selfridges, has predicted that Black Friday will surpass £1bn sales this year so that retailers need to take advantage this opportunity to data capture.

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5 reasons why capturing data at Point of Sale is not effective

Untitled design (2)Increasingly retailers try to capture data from customers at checkout, “can I have your email address please?” It seems an obvious thing to do however with data capture at Point of Sale there are numerous challenges. We have identified 5 main reasons why data capture at Point of Sale is not effective:

1) Intrusive: it can be an uncomfortable experience for customers to disclose personal information at checkout. Customers also often do not have the time.

2) Data quality: names, emails addresses when entered into the system are often misspelled. Wrongly entered email addresses will cause deliverability issues, wrongly entered first name or title will cause customer frustration and disappointment about your brand.

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