After the obligatory partying and drinking that comes hand-in-hand with December festivities, pubs can be neglected places in January. Seeking a way to combat the loss of business that so often befalls pubs at this time of year, Greene King – the UK’s largest pub retailer, partnered with ODICCI to create a campaign to re-engage and acquire customers.
The Entertainer originates in Amersham, Buckinghamshire, and is the UK’s largest independent toy retailer. With 124 stores, many transactions happen every day, yet little data was being captured until the company partnered with ODICCI to create an engaging offline-online campaign.
There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline – online campaign.
Previously, Scribbler used in-store sign ups/forms requesting email addresses and information, which they had to manually type up themselves. This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?
The Christmas season is fast approaching. Now is the time to plan your marketing strategy and engage with your customers for peak season.
This webinar will give you insights into how you can boost your email marketing database and advise on marketing strategy for Christmas. You will learn from this webinar:
Transactional emails are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, transactional email can be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability.
1. Make it easy to become a subscriber on your website. Try to avoid long webforms with multiple questions, make it simple and fast.
2. Engage with your customers offline and give them the opportunity to register easily to leave their details and register to your newsletter.
3. Arrange a competition with an incentive for participants to involve their friends. Use social sharing tactics to register additional customers to your database.