How we achieved a 100 fold ROI with Greene King [CASE STUDY]

After the obligatory partying and drinking that comes hand-in-hand with December festivities, pubs can be neglected places in January. Seeking a way to combat the loss of business that so often befalls pubs at this time of year, Greene King – the UK’s largest pub retailer, partnered with ODICCI to create a campaign to re-engage and acquire customers.

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How we achieved an increase of 319% in survey responses with The Entertainer [CASE STUDY]

The Entertainer originates in Amersham, Buckinghamshire, and is the UK’s largest independent toy retailer. With 124 stores, many transactions happen every day, yet little data was being captured until the company partnered with ODICCI to create an engaging offline-online campaign.

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How we helped capture 10x more email addresses in 4 months for Scribbler [CASE STUDY]

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline – online campaign.

Previously, Scribbler used in-store sign ups/forms requesting email addresses and information, which they had to manually type up themselves. This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

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Webinar: How to plan your marketing strategy on Christmas

The Christmas season is fast approaching. Now is the time to plan your marketing strategy and engage with your customers for peak season.

This webinar will give you insights into how you can boost your email marketing database and advise on marketing strategy for Christmas. You will learn from this webinar:

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5 ways to improve your email marketing campaigns

Retailers are working to better their online strategies in order to create a better brand experience and build a relationship with customers through an ever more personalised experience.

Here are 5 ways to improve your engagement with your customers.

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The best email marketing subject lines for retail

Your subject line is the most important part of your email campaign; it is largely what determines whether your subscriber will open your campaign to reveal the wonders within.

Here are ten examples of some irresistible subject lines that could help improve your open rate.

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The importance of welcome emails

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After looking at a large number of e-commerce websites using Magento, we discovered that most of them are using this basic template for welcome emails, newsletter subscription confirmation and newsletter un-subscription confirmation.

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Magento – leverage transactional emails to generate additional revenue

Blog_Post_MagentoTransactional emails are typically sent automatically and are triggered by an event such as a product purchase, request for information, or a newsletter sign up. With overall open rates averaging greater than 70%, transactional email can be used to improve conversion rates to purchase, cross-sell, or up-sell products, increase web traffic, qualify leads, and provide marketing accountability.

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6 ways to increase your email database

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1. Make it easy to become a subscriber on your website. Try to avoid long webforms with multiple questions, make it simple and fast.

2. Engage with your customers offline and give them the opportunity to register easily to leave their details and register to your newsletter.

3. Arrange a competition with an incentive for participants to involve their friends. Use social sharing tactics to register additional customers to your database.

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