Mi&Co wanted to connect with and engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.
Mi & Co worked with ODICCI to create a scratch card campaign with unique codes, that were given to customers at the point of purchase. The scratch the card and revealed whether the participant had won something, but does not tell them what.
Using their unique code, the participant visits a landing page created in ODICCI, with the URL www.miandoco.es/win. The participant would enter their unique code and start capturing data using capture sequences. Once the client leaves their data, they reach the final sequence where they are told what their prize is. An email is sent to the client which allows them to claim their prize. The data obtained is stored in our CRM platform. Mi & Co had access to the data obtained in the campaign at all times.
- Low number of records
- Retention of data on paper
- Manual data capture process
- Limited customer profile (often just email)
- Vendors require support for data retention
- Customers not always willing to register
- 5,000 cards for promotion
- Campaign conducted in 3 stores in Barcelona
- Email marketing campaign announcing the promotion
- Campaign visibility on the Mi & Co website
- Communication of the campaign on social media
- Re-targeting Campaign – Google Adwords (SEM)
- + 40% of customers participated in the promotion
- + 35% of registered customers using the cards
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