Makepositive is a consulting partner of Salesforce; they design, implement and maintain all Salesforce clouds. Makepositive are also experts in Force.com, Heroku and Amazon Web Services. The company wanted to capture more data and re-engage their audience. Working together, we launched a prize draw campaign to be implemented at Salesforce’s annual world tour.
Using ODICCI, we designed a flyer to be given to attendees of the event. The flyer gave the recipient a unique code, and instructed them to visit the Makepositive website and enter their code for a chance to win their own ‘Sidbot’ robot. The winner would be revealed at the event at 4pm. The initial information entry process required eight fields to be filled in.
Using ODICCI live reporting throughout the event, we saw that there were only 52 registrations by 3pm. We decided to reduce the amount of data fields to six, and found that by 3:55pm, entries had doubled to 102. From this process, we learned that businesses should not demand too much information during the data capture process as customers are less motivated by this and are less likely to engage.
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