A Christmas campaign is one of those essential elements of your E-Commerce strategy that shouldn’t be left until the last minute. It’s time to prepare, especially given that eight out of ten Christmas shoppers look for gifts and ideas online before making a purchase, creating a significant opportunity for retailers.
Here are some e-commerce tips that will help you to maximise basket success rate, optimise your visibility and increase your sales for this season.
1) Mobile Friendly
With over 75% of UK sales being made via mobile devices, adapting your site should be a top priority. Your site should be fun, festive and facilitate the buying process. This means that from product to purchase, there should be a minimum number of clicks.
2) Search Engine Optimisation
Plan your Christmas SEO strategy now to get number 1 rankings for gift keywords in time for December. With 3 of 10 online shoppers buying their Christmas gifts abroad last year, this is the way to get global reach with minimal effort.
3) Catchy Adverts
During the festive season, everyone is on the lookout for the best presents and they are unlikely to stop at the first item they find. For this reason, the best advertising campaign to invest in this season is re-targeting to remind browsers that you’re there and to get them back to your site.
Great deals encourage regular web traffic. Offering limited time vouchers is a good way to get customer and prospect information for future email marketing campaigns. Use social media to host games, competitions and giveaways to attract potential customers.
5) Multiple Collection Point Options
Unfortunately, most offices don’t close until Christmas Eve, leaving little or no time for the purchaser to be in-office for deliveries. By offering delivery solutions, such as Click and Collect or Doddle, and the ability to track orders, you are making it easy for your customers to shop with you.
6) Free Delivery
Increase sales with a 12% improvement on basket abandonment rates and up to 8% more items added in the first place. Offer free delivery for a limited time at the beginning of December to create a sense of urgency. Alternatively, offer free delivery to customers who spend a certain amount.
7) Free Returns in-store
Customers know that buying online means beating parking nightmares, glacial temperatures and mammoth queues, giving them the ability to shop from the comfort of their home. However, the compromise they have to accept is not being able to try items on or see them in the flesh before making the decision to buy. Therefore, why not offer them the best of both worlds this Christmas? Nothing will boost sales like the promise of free returns.
Use these tips and your e-commerce will produce more conversion, visibility and sales this Christmas.
Interested to know what ODICCI can do for you?