16/12/2022 Claire Little

How can you upgrade your e-commerce using cookies?

Cookies, the secret to how search engines work. You have probably heard them be briefly mentioned in meetings at work or accepted the request on websites to take your cookies whilst ignoring the fact that you have no idea what they are. 

Cookies essentially hold fundamental customer data and are the key to good SEO, e-commerce and marketing. Most cookies are collected in a creepy way, mostly because as I said before, most people don’t know what is going on when they give them away. Odicci works with First – party and Zero- party data, allowing you to collect data for cookies in an ethical, non-creepy way. 

Keep reading to find out more about what cookies are and how Odicci can help. 

What are cookies?

Cookies are small pieces of data that are stored on a user’s computer by a web browser while the user is browsing a website. These cookies are used to store information about the user and the user’s preferences, such as language preferences or login information.

When a user visits a website, the website may send a cookie to the user’s computer. The user’s computer stores the cookie, and then sends the cookie back to the website each time the user visits the website again. This allows the website to remember the user’s preferences and track the user’s actions on the website.

Cookies are typically used to improve the user’s experience by remembering their preferences and saving them from having to enter the same information over and over again. However, they can also be used for tracking users’ activities on the internet and serving targeted advertisements. 

How are cookies used in e-Commerce?

Cookies are commonly used in e-commerce websites to track user’s actions and preferences. This can be helpful for the website in a number of ways, including the following:

  1. Personalisation: Cookies can be used to store information about the user’s preferences, such as their preferred language or location. This allows the website to tailor its content and offerings to the user’s individual preferences.

  2. Shopping cart: When a user adds items to their shopping cart on an e-commerce website, a cookie can be used to store the items in the cart so that they are still there when the user returns to the website later.

  3. Authentication: Cookies can be used to store login information so that the user does not have to enter their username and password every time they visit the website.

  4. Analytics: Cookies can be used to track user’s actions on the website, such as which pages they visit and which products they view. This information can be used to better understand customer behaviour and make data-driven decisions about the website’s design and offerings.

Overall, cookies play an important role in the functionality and usability of e-commerce websites. However, it is important for websites to be transparent about their use of cookies and to obtain user consent where necessary, in order to protect user privacy. This is where Odicci comes in. 

How can Odicci help me collect this data?

Odicci works with First and Zero party data. This type of data grabs permission straight from the source, granting you first-hand access to your customer’s data in an ethical and transparent way.

Request a demo and have a look through all our quizzes and games that have made successful e-campaigns for all of our clients. Our experiences are an amazing way to attract new customers, increase customer retention and upgrade your e-commerce game.