What is Zero-Party Data?
All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion. Types of data Personalisation strategies have traditionally looked at three types of data to…
3 ways to enhance personalisation with Zero-Party Data
by Camilla Bass, Content Marketing Manager at First-party data - such as actions a customer takes across your website - is the backbone of any good personalisation…
10 interactive Summer experiences
Summer goes hand in hand with fun times for many reasons. This often the time people spend on holidays and online shopping tends to slow down in the summertime whilst…
Payday Emails to Boost Engagement
Payday is a joyous word, the occasion evokes emotions of joy, excitement and relief for many. How should you adapt your marketing strategies to suit the monthly financial refuel? According…
odicci expands on ISO27001 certification
Odicci is the first ZERO-Party Data platform to achieve ISO27001 certification. It reinforces the commitment to the highest standards of information security and data protection. Odicci, a leader in interactive…
