What is Zero-Party Data?
All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion. Types of data Personalisation strategies have traditionally looked at three types of data to…
Boost database and sales for Mi&Co
Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types of industries. Mi&Co wanted to connect and boost…
Does gamification really work?
Ever considered using gamification as a marketing tool? Are you looking to increase your sales and customer engagement? Drive sales from existing customers? If you feel like your current method…
10 interactive Back to School experiences
According to RetailNet Back to school is the third largest seasonal shopping event in the UK. Parents collectively parting with almost £1 billion, a new study suggests. “Back to school…
10 interactive Christmas experiences
Do you hear any jingle bells ringing yet? Christmas is almost here, and it’s time to start preparing for your Christmas marketing campaigns! Christmas is one of the highest consumption’s times…
