Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types of industries.
Mi&Co wanted to connect and boost engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.
Mi & Co worked with ODICCI to create a scratch card campaign with unique codes. The scratch the card and revealed whether the participant had won something but does not tell them what.
Using their unique code, the participant visits a landing page created in ODICCI, with the URL www.miandoco.es/win. The participant would enter their unique code and start capturing data using capture sequences.
To conclude an email is send to the client to allow them to claim their prize.
The data obtained is stored in our CRM platform. Mi & Co had access to the data obtained in the campaign at all times.
Problems:
- Low number of records
- Retention of data on paper
- Manual data capture process
- Limited customer profile (often just email)
- Vendors require support for data retention
- Customers not always willing to register
Solutions:
- 5,000 cards for promotion
- Campaign conducted in 3 stores in Barcelona
- Email marketing campaign announcing the promotion
- Campaign visibility on the Mi & Co website
- Communication of the campaign on social media
- Re-targeting Campaign – Google Adwords (SEM)
- + 40% of customers participated in the promotion
- + 35% of registered customers using the cards
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DATA CAPTURE BOOST CUSTOMER ENGAGEMENT BY 319%!
DATA CAPTURE ENHANCED SCRIBBLER’S ENGAGEMENT!