Profiling

05 May 2020
Sticky Post By Posted in Boost Engagement Permalink

Experience of the Month: Profiler

Sticky Post By On 05/05/2020

What is Customer profiling?

The customer profiler module will help you to understand the softer side of your customers, highlighting who they are, what they look like, and their interests and wants.

This insight will help you to recognise your customer’s characteristics, behaviour and traits. Having a better understanding of your customers enables you to communicate in a more effective and personalised way.

Paperchase launched their Colour Crush Profiler experience which achieved a 50% participation rate with a 21% opt in rate to receive future communications from the brand.

What is Zero Party Data collection?

The Zero party data describes any data that a customer proactively and deliberately shares with a brand

which differs from first-party data collection.

The zero data party provides organisations with explicit consumer preferences, rather than implied preferences. (that are typically generated from a brands interactions with a consumer).

The zero party data aligns with the customer’s desire for personalisation as it enables them to proactively state what they want from a brand in exchange for their information.

It gives organisations greater insights into the customer’s needs, interests and intent. Unlike first-party data which can only offer insight generated from purchase history basic facts like date of birth.

What is the commercial opportunity and how will it benefit me?

The odicci profiler is designed to collect enriched data in a fun and engaging way that can be used for future customer targeting. Furthermore coupled with a commercial proposition you can present tailored offers to your customers based upon their personas.

An example Benefit Cosmetics Profiler added the ‘shop now’ CTA at the end of the experience and achieved a 20% increase.

Contact us to find out how the Profiler can be your tool of choice for zero party data collection and to get personal with your customers… Reach out to [email protected] for more information.

20 Aug 2019
Sticky Post By Posted in Seasonal Permalink

The Perfect Christmas Gift Profiler

Sticky Post By On 20/08/2019

Need help finding the perfect gift? We’re here to help.

The holiday season is quickly approaching, which means it’s time to start thinking about gifts for your loved ones. But, finding the perfect gift can be challenging. So many options and you want to make sure you buy them a Christmas gift that is going to put a big smile on their face. This should be an easy task, but often brings on unwanted stress.

Here’s where interactive marketing comes into play. Interactive experiences like Odicci’s Profiler can help your customers easily find the perfect gift they’re looking for, just by answering some questions on their style, likes, favourite items (the opportunities are endless and completely up to you!).

Then, they receive a custom profile based on their responses. Interactive marketing techniques are an increasingly effective way to engage customers and prospects with your brand and capture data.

People’s shopping habits have changed and the number of online shopping purchase in on the rise, especially during the holiday shopping months of November and December.

In fact, 25% of all holiday shopping occurs online and 40% of all Christmas sales occur within 15 December and 24 December, with the busiest shopping day being the Saturday before Christmas.

Now that you know where your customer’s will be shopping during that time period, you have a great opportunity to be able to connect with them and enrich your customer database.  

The new Profiler module (just launched!) incorporates both data capture and enrichment. Customers are asked a few questions and then a profile is created based on the customer’s responses.

The Profiler is a simple and fun way to engage customers and prospects, convert them into leads by providing suggestions, and profiling their interests for future marketing campaigns. The best part is, your customers don’t feel like they’re handing over data, but participating in an enjoyable experience that is giving them actionable results.

How does it work?

  1. Introduction frame to grab attention
  2. Data capture frame – name, email, etc.
  3. Questions to help profile the respondent
  4. Results frame with your profile

The Profiler module isn’t just for Christmas! It can also be used as an evergreen campaign to help you profile your customers all year long. Create the questions and profiles once, and its completely scalable to withstand the test of time.

Interested in learning more about the Profiler? Reach out to [email protected] for more information.