Experience of the Month: Profiler

What is Customer profiling?

The customer profiler module will help you to understand the softer side of your customers, highlighting who they are, what they look like, and their interests and wants.

This insight will help you to recognise your customer’s characteristics, behaviour and traits. Having a better understanding of your customers enables you to communicate in a more effective and personalised way.

Paperchase launched their Colour Crush Profiler experience which achieved a 50% participation rate with a 21% opt in rate to receive future communications from the brand.

What is Zero Party Data collection?

The Zero party data describes any data that a customer proactively and deliberately shares with a brand

which differs from first-party data collection.

The zero data party provides organisations with explicit consumer preferences, rather than implied preferences. (that are typically generated from a brands interactions with a consumer).

The zero party data aligns with the customer’s desire for personalisation as it enables them to proactively state what they want from a brand in exchange for their information.

It gives organisations greater insights into the customer’s needs, interests and intent. Unlike first-party data which can only offer insight generated from purchase history basic facts like date of birth.

What is the commercial opportunity and how will it benefit me?

The odicci profiler is designed to collect enriched data in a fun and engaging way that can be used for future customer targeting. Furthermore coupled with a commercial proposition you can present tailored offers to your customers based upon their personas.

An example Benefit Cosmetics Profiler added the ‘shop now’ CTA at the end of the experience and achieved a 20% increase.

Contact us to find out how the Profiler can be your tool of choice for zero party data collection and to get personal with your customers… Reach out to [email protected] for more information.