Does gamification really work?

Ever considered gamification as a marketing tool?

Are you looking to increase your sales and customer engagement? Drive sales from existing customers?

If you feel like your current method of interacting with customers and acquiring them isn’t engaging and not successful enough look no further!

In recent years gamification has been trending as a way of exceptional support for user engagement and a great enhancement for customer experience.

In this post, we provide you with a basic grasp on gamification and how you can harvest it’s potential to effortlessly augment your services.

This is mostly due to its intrinsically motivating nature, by giving a “gameful” experience, hence the name gamification. Its goal is to further desired behaviours by invoking a psychological experience, just like games do.

The future of customer engagement involving gamification?

The answer is simple yes, many believe this is the next generation method for marketing and customer engagement. In 2014 Hamari, Kivisto & Sarsa conducted a literature review into the effects of gamification and found 8000+ studies.

According to their results, it does have positive effects and benefits. They also found that removing gamification might have detrimental effects.

Furthermore, positive experiences from gamification on engagement and enjoyment were reported in all of the studies. The results hold important implications for crucial marketing metrics, that largely pertain to an increase in quality of the service and user activity.

Context matters, but don’t worry we can help!

Does it really work? the literature review suggests that, indeed, it does work. However, studies suggest that the context of the service might be an essential precedent for engaging gamification.

We provide you with an easy-to-use platform to create gamified experiences, that was created with the consumer needs and expectations in mind.

Implications for managers

What does it mean for your company? Don’t fall behind your competitors and provide an outstanding encounter for your buyers.

ODICCI can help you with adding a gamified layer to your core activity or assist you in customising your existing systems. Using our expert services you as well can create engaging and appealing content.

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10 interactive Back to School experiences

According RetailNet to Back to school is the third largest seasonal shopping event in the UK. Parents collectively parting with almost £1 billion, a new study suggests.

“Back to school is a major shopping event for the nation’s retailers, beaten only by Black Friday and Christmas,”

Spending on back to school is being driven by rising inflation, the increased cost of children’s wear and stationery and a boost to the back-to-school population.

10 interactive experiences that will boost engagement!

Scratch to Win

The experience ensures that the interaction is fun to keep them playing. That means keeping the sales messaging light or even non-existent. First, give them something they love. The trust and confidence in your brand will follow.

School Wheel of Fortune

Spinning the wheel is an exceptional way to grab your audience attention. The interactive experience is to assist you to grow your email list, lead to capture and improve conversations.

The School Quiz

You can make quizzes use them to educate people about your products. You might run a quiz that people answer questions to reveal which of your products is the best fit for them.

Peel to Reveal

The fun and experience enable you to interact with your audience in a fun and exciting manner. The experience allows you to stand out and drive more revenue.

Memory Sunshine Game

The memory game can help you provide tangible value that will draw in lead and prospects. The experience will entice them into forging a more meaningful connection with your brand.

Gift Finder (Find the Uniform)

These types of experiences allow you to understand your audience’s preference in your products. The experience generates a report card, participants can compare their results to their peers.

School Swipe to Reveal

the swipe experience enables you to format and ask the audience in your audience about experiences with their children. Participants have to “swipe” left or right to answer your questions.

Sunny Pinball

The interactive experience is pure fun for your audience as the points rack up making it easy to focus on the game and lose track of everything else. The pinball experience is an exciting manner to improve loyalty, and also retention for your brand.

School Selfie Experience

The fun and interactive experience enable visitors to utilise your product contest in which your visitors will share the photo of their makeup.

Encourage your audience to vote for the most stunning makeup and reward the winner. An original way to promote your products and boost your customer engagement.

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10 Interactive Christmas experiences
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10 interactive Christmas experiences

Do you hear any jingle bells ringing yet? Christmas is almost here, and it’s time to start preparing for your Christmas marketing campaigns! 

Christmas is one of the highest consumption’s times of the year, making it one of the busiest times of the year for marketers.  

Being such a celebrated time of year, 1 in 10 Brits begin their Christmas shopping as early as July. We did some research to find out how much Brits are spending on gifts over this holiday season (2019).

According to Finder, an average British adult will fork out £512.85 on gifts over the Christmas period. This means that overall the UK is planning to spend £26.9 billion on festive gifts this year. 

10 interactive experiences to boost engagement and increase your conversion rates!

Tap the Christmas Tree

Interactive fun games like spinning wheels are great at grabbing the consumers attention. The experience does not only help you grow your email list, improve conversions, lead capture, and reduce abandoned carts. 

Advent Calendar

The Advent Calendar is an online calendar with 24 doors, and behind each door, a prize awaits your audience. It can be a discount to your product, giveaways or use of your product. You can even include quizzes and other fun interactive experiences to gain more personalized information.

It helps to boost engagement on social media (you can share updates every day about what is hidden behind each door), it helps generate new leads and grow your email list, promotes your product and boost sales and easily captures key marketing insights.

Swipe The Snow Globe

The swipe experience permits you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.

Gift finder

Who doesn’t struggle to find a gift for their mom, dad, sister, brother, or mother-in-law! There is always that one person you just can’t find a gift for. The product recommended is the virtue of a shopping assistant and could come in handy for your audience this Christmas.

The way it works is the customers is asked questions, such as who you are buying a gift for.

Let’s say you said ‘your mom’ the next question could be ‘Does she like to spend her time cooking, doing sports, or building things?’ with a couple of more follow-up questions, the client is led to some product suggestions that fit the answers.

What Christmas character are you? (Profiler)

Personality tests are really good to boost your social media engagement. People love to share their results. You could go for a classic one, asking ‘What Christmas Type are You?’ asking fun questions about how people behave or feel about Christmas.

The personalities given in the end could be adored Christmas characters: The Grinch, Rudolph The Red-Nosed Reindeer, and Jack Frost. Alternatively, you can create a Christmas themed personality test about something related to your branding or product.

Christmas Quiz

including a question about the company and a chance to win a prize. If you have more time, you can create a quiz with more questions with a Christmas theme. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Christmas Pinball

The purpose of the pinball is to introduce your audience interactive experience that will bring excitement to your audience. The game consists of Lights flash, bells ding, and bumpers thump as the points rack up—making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Shake the Christmas Tree

The shake experience provides the perfect platform for interacting with your audience. The unique experience enables your audience to start their journey by associating your brand with fun engagements and this results in lifetime value customers.

Christmas Memory Game

Brands use games memory game feature as an extra tool to advertise their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. The brand awareness of your company will be increased, and the audience will be able to differentiate your products from the competitors.

Christmas Wheel of Fortune

The Wheel of fortune experience allows you to interact with your audience in a fun and exciting manner. The experience will help you grow your email list, improve conversions, lead capture, and reduce abandoned carts.

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10 interactive Halloween experiences

The spookiest month of the year is upon us. Since you’ve landed here and you must have started planning your Halloween marketing campaigns already.

The prevalence of Halloween traditions such as wearing costumes, trick-or-treating, carving out pumpkins and have led to large amounts of consumer spending. This spending has been increasing annually and is forecasted to reach a total of 419 million British pounds in 2018.

Halloween means big business for retailers and estimate last consumers spent £421m on all aspects of the celebration. This year, growing consumer interest means that spend is likely to be £443m, a growth of around 5.2%. Brands that want to cash in will have to out-trick their rivals and treat their customers.

Here are 10 interactive experiences that will boost engagement and increase your conversation rates!

Tap The Ghost

The tap the ghost experience is an exciting manner to boost traffic to your website. The experience enables your audience to have fun and potentially get rewarded for participating in the activity.

Tap The Pumpkin

Games like spinning wheels are great at grabbing the user’s attention. The interactive experience will not only help you grow your email list, improve conversions and lead capture.

Halloween Quiz

The Halloween quiz is all about fun. It’s light-hearted from the start and the quiz questions are enjoyable. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Halloween Profiler Game

odicci’s customer module will help you to understand the softer side of your customers highlighting who they are, what they look like, their interests and wants. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Smash the pumpkin

The shake experience allows you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.

Memory Game

Brands use games as an extra tool to advertise and promote their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. Brand awareness will be increased, and the audience will be able to differentiate your products from the competitors.

Gift Finder

Gamification can be a great way to attract new subscribers and keep them. With interactive elements helping to make emails more memorable and more engaging long after the initial sign-up.

Halloween Wheel of Fortune

The Wheel of Fortune experience provides the perfect platform for interacting with your audience. The experience enables your audience to start their journey your brand with fun engagements.

Halloween Pinball

The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Halloween Selfie Experience

If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.

Encourage your community to vote for the most beautiful makeup and reward the winner. An original way to promote your products! 

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Payday Emails to Boost Engagement

Find out how you maximise your payday emails with interactive experiences.

Payday is a joyous word, the occasion evokes emotions of joy, excitement and relief for many. How should you adapt your marketing strategies to suit the monthly financial refuel?

According to research, 33% of consumers spend more around their payday. This is an opportune moment to deliver personalised communications to your customers.

We can categorically say that if you are selling to consumers, then payday, or the run-up to it, should be your definite day.

That doesn’t mean other days in the month aren’t profitable too, but payday is one you cannot afford to miss!

Paperchase rewards their members with a payday perk over a four-month period. as a brand, they wanted to change things up. Paperchase used the odicci ‘spin the wheel’ experience to boost engagement.

To conclude this resulted in an increase of 109% CTR (Click-through rate)!

Sorcha Lynch who looks after the online marketing for Paperchase commented

“ We’ve been working with odicci for a number of years now and it was an obvious choice to use an odicci experience for our payday campaigns and we are pleased with the results we have seen”

Want to know more about odicci and how we can boost your marketing campaign, get in touch at  [email protected]

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