Data capture boost customer engagement by 319%!


Data capture is a vital element for all businesses. Below we display how data capture boosted our client The Entertainers engagement by 319%.

The Entertainer originates in Amersham, Buckinghamshire, and is the UK’s largest independent toy retailer.

The popular brand has 124 stores and has loads of transactions happening every day. the company partnered with ODICCI to create an engaging offline-online campaign.

Want to know how we did it?

Customers scratched the card and revealed a unique code, which they then registered online with, along with their details to see if they had won. The second type of card had a unique number and no scratch. Again, customers registered online with their code to see if they had won.

The campaign was created with the incentive for the participation of a £250 gift card. Two types of cards were made and distributed in-store – the first type was a scratch card with a unique number.

We found that the cards containing a scratch had a significantly higher redemption rate than those without, and believe this is because of the increased engagement of reveal marketing. Email addresses are automatically verified and full opt-in.

At the end of this process, we added a second chance to win a £50 gift card by asking customers to give their feedback and enter their Net Promoter Score (NPS). This leads to an amazing 300% increase in customer feedback, allowing The Entertainer to better understand their customers.

Objectives

  • Million of transactions every year and no effective data capture process in place
  • Implement a fun and non-intrusive offline data capture concept
  • Easily add new stores to the data capture
  • Report and analyse results in real-time

Solutions:

  • Integration of transactional data
  • Profile capture and email verification
  • Scratch cards to reveal
  • In-store distribution tracking of cards using barcodes
  • Weekly reporting to stores

Results:

  • Feedback / surveys increased by 270% during trial and 319% during global implementation
  • Captured email address; receipt number and favourite store.
  • Excellent engagement from stores in the data capture process

Interested to know what ODICCI can do for you?

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Data Capture Boost MakePositive by 100+ entries!

Data capture is essential for businesses to grow and boost sales. Below we display how our interactive experience enhanced Makepostive’s database!

Makepositive is a consulting partner of Salesforce; they design, implement and maintain all Salesforce clouds.

The worldwide known brand also experts in Force.com, Heroku.com and Amazon Web Services.

The company wanted to capture more personal insights and re-engage their audience. The aim was to be in their customers faces more often and develop a campaign that would do exactly that!

Data capture flyer providing you with the unique used by Makepostitive.

We worked together launching a prize draw campaign to be implemented at Salesforce’s annual world tour.

We designed a flyer for to attendees of the event. The flyer gave the recipient a unique code and instructed them to visit the website and enter their code for a chance to win their own ‘Sidbot’ robot.

Using ODICCI live reporting throughout the event, we saw that there were only 52 registrations by 3 pm. We decided to reduce the number of data fields to six and found that by 3:55 pm, entries had doubled to 102.

We learned that businesses should not demand too much information during the data capture process as customers are less motivated by this and are less likely to engage.

Interested to know what ODICCI can do for you?

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How did Ryman boost customer engagement?

Were you aware that odicci’s platform allowed Ryman to have their revenue doubled through customer engagement?

The user-friendly platform enabled the brand to benefit improved and insightful information from its customers. Ryman, Odicci, Ometria and Astound Commerce recently got together for a virtual fireside discussion.

we discovered that the brand is currently weathering the storm by focusing on creating great customer experiences. 

Webinar link: https://pages.ometria.com/webinar/ometria-odicci-ryman/

How did Ryman do customer marketing before Covid-19?

Phil Turner – Naylor, Head of Marketing (Ryman) told us about their robust email marketing programme focused on product and price. This was the main customer marketing strategy alongside acquisition campaigns to grow the customer database.   

The ‘Everyone’s a Winner’ acquisition campaign is an interactive experience that will typically see a higher opt-in rate when compared to traditional signup boxes.

Furthermore, an 80% participation rate was driven from offline sources.

Luam Mesfun, Customer Success Manager from Ometria explained that segmenting newly acquired customer data via the source of sign up. The brand was able to deliver truly personalised messaging with a positive response.

How the Covid-19 has impacted the brand’s marketing strategy

With all physical stores having to close, Phil explained that Ryman has had to adapt to a website only business. It was important to ensure the primary objective was to be useful and helpful to their customers.

This was achieved by delivering timely, relevant and inspired customer communications which provided added value. This change of approach has seen revenue attributed to email communications double and interestingly with no incentives provided.

Victoria Manning, Head of Customer Success at Odicci, shared the results from the Personality Profiler, enabled an interactive experience to encourage customer engagement.

Ryman’s future plans for customer engagement

Customer shopping habits will have changed, probably forever and will need to be nurtured, the brand strategy will be to continue keeping the customer at the heart of everything. Our aim is to be able to be helpful, inspired and personalised comms to drive customers back to Ryman and be their destination of choice’

Phil Turner Head of Marketing (Ryman)

Victoria outlined plans to drive more ‘always on’ experiences to further drive customer retention and the collection of rich customer data. This will continue to drive personalised communications database.

Luam shared the post-purchase campaign that is soon to be implemented that will be heavily segmented based upon purchase category with the focus to drive repeat purchase.

Final Thoughts

An interesting discussion from Ryman, a leading UK retailer which has recognised the need to adapt in these fast-moving times. A seamless customer experience with consistent brand messaging across all channels.  

Our thanks to Phil, Luam and Roxanne for taking part in this webinar.

Want to know more about odicci and how we can support your customer marketing strategies, get in touch at  [email protected]

Valentines Day – The Perfect guide!

As Valentines Day approaches, people are increasingly thinking of ways to woo their loved one

Everyone wants to feel special on Valentine’s Day. Sending personalised content goes a long way in making people feel noticed.

Based on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love. Only 51% of people reported planning to celebrate the heart-filled holiday — the lowest reported percentage in 11 years.

But, looking at 2020 research, it seems consumers have caught the love bug once again.

Whether the V-letter day makes you gag or swoon, there is always a good reason to make that person in your life feel special and loved. Here is one example of our Valentine’s campaigns, give it a try!

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GDPR – Do you know how this will impact you?

With less than a year to go, on the 25th of May 2018, the General Data Protection Regulation (GDPR) will be enforced upon businesses collecting personal data. Failure to comply with the regulation could result in a huge fine of up to 20 million euros or 4% of annual turnover – whichever is highest. Ouch.

So, what exactly does GDPR mean?

GDPR means that businesses will have to integrate many changes. Some changes will be relatively small, like not using opt-out (pre-ticked) boxes to consent. Some changes will be larger, like giving the identity and contact details of the data controller, and in some cases, hiring a Data Protection Officer.

Some of the more general requirements of GDPR are to outline the purpose of the data collection, the legal grounds on which it operates, and specification of how long data will be held. The data collector must outline to the individual their right to erase or rectify their personal data and make clear to them their right to withdraw consent and to make a complaint.

  • Data controller: Decides how data is processed.
  • Data processor: Maintains records of personal data and processing activities.

The introduction of GDPR means that the top priorities for marketers should be: conduct impact assessments; give individuals more control of their data; and revision of data policies.

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