Data capture enhanced Scribbler’s engagement!

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by 10x.

It was 1981, Margaret Thatcher has been in power for two excruciatingly long years already, Charles and Diana have just announced their engagement, Bucks Fizz has won the Eurovision Song contest and Scribbler has just been born!

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline-online campaign.

Previously, Scribbler used in-store sign-ups/forms requesting email addresses and information, which they had to manually type up themselves.

This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

Scratch cards were distributed in-store along with receipts, if a participant scratched three pugs, they were a winner. To redeem their prize, winners went to the campaign micro-site and registered with their code from their card, and entered their email.

Scribbler is able to track all of the results from the campaign on the ODICCI dashboard in real-time and on a store-by-store basis.

Objectives:

  • Offline data capture
  • Increase registrations
  • Manual excel imports into CRM

Solutions:

  • Scratch card competition
  • Offline engagement > online registration
  • Direct integration into CRM
  • ESP integration

Results:

  • Customer engagement in 34 stores in the UK
  • +90.000 new email addresses in 6 months
  • One out of four customers participates
  • +93% of new email addresses
  • +70% of customers register outside of the store
  • 50% database increase in just 4 months

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Boost database and sales for Mi&Co

Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types of industries.

Mi&Co wanted to connect and boost engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.

Mi & Co worked with ODICCI to create a scratch card campaign with unique codes. The scratch the card and revealed whether the participant had won something but does not tell them what.

Using their unique code, the participant visits a landing page created in ODICCI, with the URL www.miandoco.es/win. The participant would enter their unique code and start capturing data using capture sequences.

To conclude an email is send to the client to allow them to claim their prize.

The data obtained is stored in our CRM platform. Mi & Co had access to the data obtained in the campaign at all times.

Problems:

  • Low number of records
  • Retention of data on paper
  • Manual data capture process
  • Limited customer profile (often just email)
  • Vendors require support for data retention
  • Customers not always willing to register

Solutions:

  • 5,000 cards for promotion
  • Campaign conducted in 3 stores in Barcelona
  • Email marketing campaign announcing the promotion
  • Campaign visibility on the Mi & Co website
  • Communication of the campaign on social media
  • Re-targeting Campaign – Google Adwords (SEM)

Results:

  • + 40% of customers participated in the promotion
  • + 35% of registered customers using the cards

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DATA CAPTURE BOOST CUSTOMER ENGAGEMENT BY 319%!
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Does gamification really work?

Ever considered using gamification as a marketing tool?

Are you looking to increase your sales and customer engagement? Drive sales from existing customers?

If you feel like your current method of interacting with customers and acquiring them isn’t engaging and not successful enough look no further!

In recent years gamification has been trending as a way of exceptional support for user engagement and a great enhancement for customer experience.

In this post, we provide you with a basic grasp on gamification and how you can harvest it’s potential to effortlessly augment your services.

This is mostly due to its intrinsically motivating nature, by giving a “gameful” experience, hence the name gamification. Its goal is to further desired behaviours by invoking a psychological experience, just like games do.

The future of customer engagement involving gamification?

The answer is simple yes, many believe this is the next generation method for marketing and customer engagement. In 2014 Hamari, Kivisto & Sarsa conducted a literature review into the effects of gamification and found 8000+ studies.

According to their results, it does have positive effects and benefits. They also found that removing gamification might have detrimental effects.

Furthermore, positive experiences from gamification on engagement and enjoyment were reported in all of the studies. The results hold important implications for crucial marketing metrics, that largely pertain to an increase in quality of the service and user activity.

Context matters, but don’t worry we can help!

Does it really work? the literature review suggests that, indeed, it does work. However, studies suggest that the context of the service might be an essential precedent for engaging gamification.

We provide you with an easy-to-use platform to create gamified experiences, that was created with the consumer needs and expectations in mind.

Implications for managers

What does it mean for your company? Don’t fall behind your competitors and provide an outstanding encounter for your buyers.

ODICCI can help you with adding a gamified layer to your core activity or assist you in customising your existing systems. Using our expert services you as well can create engaging and appealing content.

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10 interactive Summer experiences

Summer goes hand in hand with fun times for many reasons. This often the time people spend on holidays and online shopping tends to slow down in the summertime whilst people are travelling and enjoying outdoor fun.

According to Forbes most e-commerce stores, summertime means lower revenues, with gross sales dropping by 30% from top sales months like December. It is important to stay ahead of the competition to sustain business growth.

10 interactive experiences that will boost engagement

Smash the weather

The smash experience is popular for your audience. It allows your audience to get tips, or just see your products from a new perspective. Watching your products in action can help them make more educated decisions.

The Wheel of Fortune (Summer)

The Wheel of Fortune is an excellent way to grab your audience attention. The experience allows lead capture, improve conversations and create an emotional connection.

The sunshine Quiz

The quiz is a lovely way to build a relationship with your audience. The audience plays for points, and a leaderboard shows everyone who is in the lead. With fun elements attached to the experience, your brand stands out.

Summer Profiler

This experience provides valuable insights from your audience. It gives a deeper understanding of their preferences. This fits with the general idea of the profiler and led to a very strong conversion rate for your brand.

Peel to Reveal Summer

The experience allows you to interact with your audience in a fun and exciting manner. Thinking outside of the box makes you stand out and drive more revenue.

Gift Finder

The experience is an excellent way to draw new subscribers and turn them into consumers. The experience helps to make it more memorable and more engaging.

Summer swipe

The experience generates a demand for your products by adding gamification elements to your content and sweepstakes. Show off your latest products and discounts to keep your audience excited and informed.

Memory sunshine game

One of the best ways to reinforce new information is to give people the opportunity to use that information in some way. The audience will be able to differentiate your products from the competitors.

Sunny PinBall

The experience is pure fun for your audience. The lights flash, bells ding, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else.

Summer Selfie Experience

This experience allows you can encourage your visitors to utilise your product. Create a photo contest in which your visitors will share the photo of their makeup.

Related Blog Post:

10 interactive Christmas experiences
10 interactive Halloween experiences

How is Ryman boosting customer engagement?

Were you aware that odicci’s platform allowed Ryman to have their revenue doubled through customer engagement?

The user-friendly platform enabled the brand to benefit improved and insightful information from its customers. Ryman, Odicci, Ometria and Astound Commerce recently got together for a virtual fireside discussion.

we discovered that the brand is currently weathering the storm by focusing on creating great customer experiences. 

Webinar link: https://pages.ometria.com/webinar/ometria-odicci-ryman/

How did Ryman do customer marketing before Covid-19?

Phil Turner – Naylor, Head of Marketing (Ryman) told us about their robust email marketing programme focused on product and price. This was the main customer marketing strategy alongside acquisition campaigns to grow the customer database.   

The ‘Everyone’s a Winner’ acquisition campaign is an interactive experience that will typically see a higher opt-in rate when compared to traditional signup boxes.

Furthermore, an 80% participation rate was driven from offline sources.

Luam Mesfun, Customer Success Manager from Ometria explained that segmenting newly acquired customer data via the source of sign up. The brand was able to deliver truly personalised messaging with a positive response.

How the Covid-19 has impacted the brand’s marketing strategy

With all physical stores having to close, Phil explained that Ryman has had to adapt to a website only business. It was important to ensure the primary objective was to be useful and helpful to their customers.

This was achieved by delivering timely, relevant and inspired customer communications which provided added value. This change of approach has seen revenue attributed to email communications double and interestingly with no incentives provided.

Victoria Manning, Head of Customer Success at Odicci, shared the results from the Personality Profiler, enabled an interactive experience to encourage customer engagement.

Ryman’s future plans for customer engagement

Customer shopping habits will have changed, probably forever and will need to be nurtured, the brand strategy will be to continue keeping the customer at the heart of everything. Our aim is to be able to be helpful, inspired and personalised comms to drive customers back to Ryman and be their destination of choice’

Phil Turner Head of Marketing (Ryman)

Victoria outlined plans to drive more ‘always on’ experiences to further drive customer retention and the collection of rich customer data. This will continue to drive personalised communications database.

Luam shared the post-purchase campaign that is soon to be implemented that will be heavily segmented based upon purchase category with the focus to drive repeat purchase.

Final Thoughts

An interesting discussion from Ryman, a leading UK retailer which has recognised the need to adapt in these fast-moving times. A seamless customer experience with consistent brand messaging across all channels.  

Our thanks to Phil, Luam and Roxanne for taking part in this webinar.

Want to know more about odicci and how we can support your customer marketing strategies, get in touch at  [email protected]