Data capture enhanced Scribbler’s engagement!

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by 10x.

It was 1981, Margaret Thatcher has been in power for two excruciatingly long years already, Charles and Diana have just announced their engagement, Bucks Fizz has won the Eurovision Song contest and Scribbler has just been born!

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline-online campaign.

Previously, Scribbler used in-store sign-ups/forms requesting email addresses and information, which they had to manually type up themselves.

This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

Scratch cards were distributed in-store along with receipts, if a participant scratched three pugs, they were a winner. To redeem their prize, winners went to the campaign micro-site and registered with their code from their card, and entered their email.

Scribbler is able to track all of the results from the campaign on the ODICCI dashboard in real-time and on a store-by-store basis.

Objectives:

  • Offline data capture
  • Increase registrations
  • Manual excel imports into CRM

Solutions:

  • Scratch card competition
  • Offline engagement > online registration
  • Direct integration into CRM
  • ESP integration

Results:

  • Customer engagement in 34 stores in the UK
  • +90.000 new email addresses in 6 months
  • One out of four customers participates
  • +93% of new email addresses
  • +70% of customers register outside of the store
  • 50% database increase in just 4 months

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Data Capture Boost MakePositive by 100+ entries!

Data capture is essential for businesses to grow and boost sales. Below we display how our interactive experience enhanced Makepostive’s database!

Makepositive is a consulting partner of Salesforce; they design, implement and maintain all Salesforce clouds.

The worldwide known brand also experts in Force.com, Heroku.com and Amazon Web Services.

The company wanted to capture more personal insights and re-engage their audience. The aim was to be in their customers faces more often and develop a campaign that would do exactly that!

Data capture flyer providing you with the unique used by Makepostitive.

We worked together launching a prize draw campaign to be implemented at Salesforce’s annual world tour.

We designed a flyer for to attendees of the event. The flyer gave the recipient a unique code and instructed them to visit the website and enter their code for a chance to win their own ‘Sidbot’ robot.

Using ODICCI live reporting throughout the event, we saw that there were only 52 registrations by 3 pm. We decided to reduce the number of data fields to six and found that by 3:55 pm, entries had doubled to 102.

We learned that businesses should not demand too much information during the data capture process as customers are less motivated by this and are less likely to engage.

Interested to know what ODICCI can do for you?

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