Data capture

28 Jul 2020
Sticky Post By Posted in Boost Engagement, Customer Data Permalink

Data capture enhanced Scribbler’s engagement!

Sticky Post By On 28/07/2020

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by 10x.

It was 1981, Margaret Thatcher has been in power for two excruciatingly long years already, Charles and Diana have just announced their engagement, Bucks Fizz has won the Eurovision Song contest and Scribbler has just been born!

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline-online campaign.

Previously, Scribbler used in-store sign-ups/forms requesting email addresses and information, which they had to manually type up themselves.

This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

Scratch cards were distributed in-store along with receipts, if a participant scratched three pugs, they were a winner. To redeem their prize, winners went to the campaign micro-site and registered with their code from their card, and entered their email.

Scribbler is able to track all of the results from the campaign on the ODICCI dashboard in real-time and on a store-by-store basis.

Objectives:

  • Offline data capture
  • Increase registrations
  • Manual excel imports into CRM

Solutions:

  • Scratch card competition
  • Offline engagement > online registration
  • Direct integration into CRM
  • ESP integration

Results:

  • Customer engagement in 34 stores in the UK
  • +90.000 new email addresses in 6 months
  • One out of four customers participates
  • +93% of new email addresses
  • +70% of customers register outside of the store
  • 50% database increase in just 4 months

Related Blogs:
DATA CAPTURE BOOST CUSTOMER ENGAGEMENT BY 319%!
DATA CAPTURE BOOST MAKEPOSITIVE BY 100+ ENTRIES!

27 Jul 2020
Sticky Post By Posted in Boost Engagement Permalink

Boost database and sales for Mi&Co

Sticky Post By On 27/07/2020

Businesses aim for the same results which are to boost database and sales! this is very common for businesses in all types of industries.

Mi&Co wanted to connect and boost engage their customers with an interactive promotion during the busy summer months to increase their database and their sales.

Mi & Co worked with ODICCI to create a scratch card campaign with unique codes. The scratch the card and revealed whether the participant had won something but does not tell them what.

Using their unique code, the participant visits a landing page created in ODICCI, with the URL www.miandoco.es/win. The participant would enter their unique code and start capturing data using capture sequences.

To conclude an email is send to the client to allow them to claim their prize.

The data obtained is stored in our CRM platform. Mi & Co had access to the data obtained in the campaign at all times.

Problems:

  • Low number of records
  • Retention of data on paper
  • Manual data capture process
  • Limited customer profile (often just email)
  • Vendors require support for data retention
  • Customers not always willing to register

Solutions:

  • 5,000 cards for promotion
  • Campaign conducted in 3 stores in Barcelona
  • Email marketing campaign announcing the promotion
  • Campaign visibility on the Mi & Co website
  • Communication of the campaign on social media
  • Re-targeting Campaign – Google Adwords (SEM)

Results:

  • + 40% of customers participated in the promotion
  • + 35% of registered customers using the cards

Related Blogs:
DATA CAPTURE BOOST CUSTOMER ENGAGEMENT BY 319%!
DATA CAPTURE ENHANCED SCRIBBLER’S ENGAGEMENT!

22 Jul 2020
Sticky Post By Posted in Customer Stories Permalink

How is Central England Co-Op collecting preference data?

Sticky Post By On 22/07/2020

Central England Co-Op uses an interactive “tinderesque” swipe survey to boost engagement and to collect customer preferences.

This swipe survey allows Central England Co-Op to build a direct relationship with their customers.

It helps them better personalise their marketing efforts, services, offers, and product recommendations.

As the results come directly from their customers, there are no intermediaries and no guesswork.

No spamming customers with ads for products they have already bought or do not intend to purchase.

The swipe survey running behind an email marketing campaign drove a 28% Click Through Rate with a 20% of surveyed customers sharing their preferences. The swipe survey is a great experience to boost engagement.

Customer preferences are then directly fired to their marketing automation platform. This enables the email marketing team to trigger personalised recommendations.

With the Odicci platform you can discover what customers intend to do or buy in the future. As the data collected is intentionally and proactively shared by customers.

Collecting customer motivations, intentions, interests and preferences at scale allows for a personalised customer experience.

To collect data required to improve personalisation, customers need to be entertained, engaged.

By leveraging the right mechanics customers will tell what products they desire, what they look for in a service, and what motivates them to purchase.

This type of data is zero party data. Zero party data is collected directly from customers. And not by using tracking pixels, cookies or cross-device identification.

As a result zero party data is accurate information, not inferred.

Related Blog Posts:
Interactive Customer Profiler
DATA CAPTURE ENHANCED SCRIBBLER’S ENGAGEMENT!