10 interactive Back to School experiences

According to RetailNet Back to school is the third largest seasonal shopping event in the UK. Parents collectively parting with almost £1 billion, a new study suggests.

“Back to school is a major shopping event for the nation’s retailers, beaten only by Black Friday and Christmas,”

Spending on back to school is being driven by rising inflation, the increased cost of children’s wear and stationery and a boost to the back-to-school population.

10 interactive experiences that will boost engagement!

Scratch to Win

The experience ensures that the interaction is fun to keep them playing. That means keeping the sales messaging light or even non-existent. First, give them something they love. The trust and confidence in your brand will follow.

School Wheel of Fortune

Spinning the wheel is an exceptional way to grab your audience attention. The interactive experience is to assist you to grow your email list, lead to capture and improve conversations.

The School Quiz

You can make quizzes use them to educate people about your products. You might run a quiz that people answer questions to reveal which of your products is the best fit for them.

Peel to Reveal

The fun and experience enable you to interact with your audience in a fun and exciting manner. The experience allows you to stand out and drive more revenue.

Memory Sunshine Game

The memory game can help you provide tangible value that will draw in lead and prospects. The experience will entice them into forging a more meaningful connection with your brand.

Gift Finder (Find the Uniform)

These types of experiences allow you to understand your audience’s preference in your products. The experience generates a report card, participants can compare their results to their peers.

School Swipe to Reveal

the swipe experience enables you to format and ask the audience in your audience about experiences with their children. Participants have to “swipe” left or right to answer your questions.

Sunny Pinball

The interactive experience is pure fun for your audience as the points rack up making it easy to focus on the game and lose track of everything else. The pinball experience is an exciting manner to improve loyalty, and also retention for your brand.

School Selfie Experience

The fun and interactive experience enable visitors to utilise your product contest in which your visitors will share the photo of their makeup.

Encourage your audience to vote for the most stunning makeup and reward the winner. An original way to promote your products and boost your customer engagement.

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10 Interactive Halloween experiences

10 interactive Black Friday experiences

You’ve probably heard some of the madness that surrounds Black Friday, well it’s about to get a little crazier!

Black Friday is the day after American Thanksgiving. This marks the start of the Christmas holiday shopping season for consumers.

This often means retailers often heavily promote their stores and markdown prices to entice shoppers to buy products both online.

Black Friday Biggest Shopping weekend

Black Friday is the start of the biggest shopping weekend of the entire year, it is full of amazing deals, cheap electronic items!

According to Statisica (2019), The United Kingdom takes Black Friday quite seriously. The total retail spending during Black Friday was forecast to reach £8.57 billion pounds. The highest among many other countries in Europe.

The figures suggest that reports of Black Friday fatigue among shoppers, deterred by bogus discounting, may have been wide of the mark. Black Friday retailers to keep Black Friday as a key retail event in the run-up to Christmas.

10 interactive experiences to improve your engagement with your audience!

Scratch the discount

 

The smash the discount is an effective interactive experience that will enable your audience to have a bit of fun. The interactive experience permits your audience to get inspiration, tips, or just see your products from a new perspective.

Spin the wheel (Black Friday)

Interactive games like spinning wheel is a great manner of grabbing the consumers attention. The experience will not only just boost your email list but also improve conversation rates.

Black Friday (Quiz)

Quizzes have the ability to drive massive chunks of traffic and that’s not the end of the story. For marketers like us, we need a purpose for driving traffic, eyeballs alone are not the goal.

To help connect the dots between quizzes and ROI, here is the complete guide to making and using quizzes.

 

Black Friday Profiler Game

odicci’s customer profile experience will help you to understand who your audience and their interests. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Black Friday Memory Game

The new memory game will help you to improve the general brand awareness of your company.

Your potential clients will be aware of your existence and the products and services that you offer. That can only mean that there is a big chance of converting them into your customers!

Peel the Friday discount

The peel experience enables you to interact with your audience in a fun, unique and exciting manner. The experience enables you to stand out and boost more revenue.

Black Friday Gift Finder

Gamification can be a great way to attract new subscribers and keep them. The interactive elements help to make emails more memorable and more engaging long after the initial sign-up.

Black Friday Wheel of Fortune

The Wheel of Fortune experience is a unique marketing tool that often is not classed as marketing. This is often seen as a fun and exciting experience. The interactive experience allows your audience helps generate good conversation rate.

Black Friday Pinball

The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Black Friday Selfie Experience

If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.

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10 Interactive Christmas experiences
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10 interactive Halloween experiences

The spookiest month of the year is upon us. Since you’ve landed here and you must have started planning your Halloween marketing campaigns already.

The prevalence of Halloween traditions such as wearing costumes, trick-or-treating, carving out pumpkins and have led to large amounts of consumer spending. This spending has been increasing annually and is forecasted to reach a total of 419 million British pounds in 2018.

Halloween means big business for retailers and estimate last consumers spent £421m on all aspects of the celebration. This year, growing consumer interest means that spend is likely to be £443m, a growth of around 5.2%. Brands that want to cash in will have to out-trick their rivals and treat their customers.

Here are 10 interactive experiences that will boost engagement and increase your conversation rates!

Tap The Ghost

The tap the ghost experience is an exciting manner to boost traffic to your website. The experience enables your audience to have fun and potentially get rewarded for participating in the activity.

Tap The Pumpkin

Games like spinning wheels are great at grabbing the user’s attention. The interactive experience will not only help you grow your email list, improve conversions and lead capture.

Halloween Quiz

The Halloween quiz is all about fun. It’s light-hearted from the start and the quiz questions are enjoyable. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Halloween Profiler Game

odicci’s customer module will help you to understand the softer side of your customers highlighting who they are, what they look like, their interests and wants. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Smash the pumpkin

The shake experience allows you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.

Memory Game

Brands use games as an extra tool to advertise and promote their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. Brand awareness will be increased, and the audience will be able to differentiate your products from the competitors.

Gift Finder

Gamification can be a great way to attract new subscribers and keep them. With interactive elements helping to make emails more memorable and more engaging long after the initial sign-up.

Halloween Wheel of Fortune

The Wheel of Fortune experience provides the perfect platform for interacting with your audience. The experience enables your audience to start their journey your brand with fun engagements.

Halloween Pinball

The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Halloween Selfie Experience

If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.

Encourage your community to vote for the most beautiful makeup and reward the winner. An original way to promote your products! 

Related Blog Post:

10 Interactive Christmas experiences
10 Interactive Black Friday experiences

Payday Emails to Boost Engagement

Payday is a joyous word, the occasion evokes emotions of joy, excitement and relief for many. How should you adapt your marketing strategies to suit the monthly financial refuel?

According to research, 33% of consumers spend more around their payday. This is an opportune moment to deliver personalised communications to your customers.

We can categorically say that if you are selling to consumers, then payday, or the run-up to it, should be your definite day.

That doesn’t mean other days in the month aren’t profitable too, but payday is one you cannot afford to miss!

Paperchase rewards their members with a payday perk over a four-month period. as a brand, they wanted to change things up. Paperchase used the odicci ‘spin the wheel’ experience to boost engagement.

To conclude this resulted in an increase of 109% CTR (Click-through rate)!

Sorcha Lynch who looks after the online marketing for Paperchase commented

“ We’ve been working with odicci for a number of years now and it was an obvious choice to use an odicci experience for our payday campaigns and we are pleased with the results we have seen”

Want to know more about odicci and how we can boost your marketing campaign, get in touch at  [email protected]

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Experience of the Month: Profiler

What is Customer profiling?

The customer profiler module will help you to understand the softer side of your customers, highlighting who they are, what they look like, and their interests and wants.

This insight will help you to recognise your customer’s characteristics, behaviour and traits. Having a better understanding of your customers enables you to communicate in a more effective and personalised way.

Paperchase launched their Colour Crush Profiler experience which achieved a 50% participation rate with a 21% opt in rate to receive future communications from the brand.

What is Zero Party Data collection?

The Zero party data describes any data that a customer proactively and deliberately shares with a brand

which differs from first-party data collection.

The zero data party provides organisations with explicit consumer preferences, rather than implied preferences. (that are typically generated from a brands interactions with a consumer).

The zero party data aligns with the customer’s desire for personalisation as it enables them to proactively state what they want from a brand in exchange for their information.

It gives organisations greater insights into the customer’s needs, interests and intent. Unlike first-party data which can only offer insight generated from purchase history basic facts like date of birth.

What is the commercial opportunity and how will it benefit me?

The odicci profiler is designed to collect enriched data in a fun and engaging way that can be used for future customer targeting. Furthermore coupled with a commercial proposition you can present tailored offers to your customers based upon their personas.

An example Benefit Cosmetics Profiler added the ‘shop now’ CTA at the end of the experience and achieved a 20% increase.

Contact us to find out how the Profiler can be your tool of choice for zero party data collection and to get personal with your customers… Reach out to [email protected] for more information.