How is Central England Co-Op collecting preference data?

Central England Co-Op uses an interactive “tinderesque” swipe survey to boost engagement and to collect customer preferences.

This swipe survey allows Central England Co-Op to build a direct relationship with their customers.

It helps them better personalise their marketing efforts, services, offers, and product recommendations.

As the results come directly from their customers, there are no intermediaries and no guesswork.

No spamming customers with ads for products they have already bought or do not intend to purchase.

The swipe survey running behind an email marketing campaign drove a 28% Click Through Rate with a 20% of surveyed customers sharing their preferences. The swipe survey is a great experience to boost engagement.

Customer preferences are then directly fired to their marketing automation platform. This enables the email marketing team to trigger personalised recommendations.

With the Odicci platform you can discover what customers intend to do or buy in the future. As the data collected is intentionally and proactively shared by customers.

Collecting customer motivations, intentions, interests and preferences at scale allows for a personalised customer experience.

To collect data required to improve personalisation, customers need to be entertained, engaged.

By leveraging the right mechanics customers will tell what products they desire, what they look for in a service, and what motivates them to purchase.

This type of data is zero party data. Zero party data is collected directly from customers. And not by using tracking pixels, cookies or cross-device identification.

As a result zero party data is accurate information, not inferred.

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10 interactive Back to School experiences

According to RetailNet Back to school is the third largest seasonal shopping event in the UK. Parents collectively parting with almost £1 billion, a new study suggests.

“Back to school is a major shopping event for the nation’s retailers, beaten only by Black Friday and Christmas,”

Spending on back to school is being driven by rising inflation, the increased cost of children’s wear and stationery and a boost to the back-to-school population.

10 interactive experiences that will boost engagement!

Scratch to Win

The experience ensures that the interaction is fun to keep them playing. That means keeping the sales messaging light or even non-existent. First, give them something they love. The trust and confidence in your brand will follow.

School Wheel of Fortune

Spinning the wheel is an exceptional way to grab your audience attention. The interactive experience is to assist you to grow your email list, lead to capture and improve conversations.

The School Quiz

You can make quizzes use them to educate people about your products. You might run a quiz that people answer questions to reveal which of your products is the best fit for them.

Peel to Reveal

The fun and experience enable you to interact with your audience in a fun and exciting manner. The experience allows you to stand out and drive more revenue.

Memory Sunshine Game

The memory game can help you provide tangible value that will draw in lead and prospects. The experience will entice them into forging a more meaningful connection with your brand.

Gift Finder (Find the Uniform)

These types of experiences allow you to understand your audience’s preference in your products. The experience generates a report card, participants can compare their results to their peers.

School Swipe to Reveal

the swipe experience enables you to format and ask the audience in your audience about experiences with their children. Participants have to “swipe” left or right to answer your questions.

Sunny Pinball

The interactive experience is pure fun for your audience as the points rack up making it easy to focus on the game and lose track of everything else. The pinball experience is an exciting manner to improve loyalty, and also retention for your brand.

School Selfie Experience

The fun and interactive experience enable visitors to utilise your product contest in which your visitors will share the photo of their makeup.

Encourage your audience to vote for the most stunning makeup and reward the winner. An original way to promote your products and boost your customer engagement.

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10 Interactive Halloween experiences

10 interactive Halloween experiences

The spookiest month of the year is upon us. Since you’ve landed here and you must have started planning your Halloween marketing campaigns already.

The prevalence of Halloween traditions such as wearing costumes, trick-or-treating, carving out pumpkins and have led to large amounts of consumer spending. This spending has been increasing annually and is forecasted to reach a total of 419 million British pounds in 2018.

Halloween means big business for retailers and estimate last consumers spent £421m on all aspects of the celebration. This year, growing consumer interest means that spend is likely to be £443m, a growth of around 5.2%. Brands that want to cash in will have to out-trick their rivals and treat their customers.

Here are 10 interactive experiences that will boost engagement and increase your conversation rates!

Tap The Ghost

The tap the ghost experience is an exciting manner to boost traffic to your website. The experience enables your audience to have fun and potentially get rewarded for participating in the activity.

Tap The Pumpkin

Games like spinning wheels are great at grabbing the user’s attention. The interactive experience will not only help you grow your email list, improve conversions and lead capture.

Halloween Quiz

The Halloween quiz is all about fun. It’s light-hearted from the start and the quiz questions are enjoyable. This fits with the general idea of the quiz, which is perfect, and led to a very strong conversion rate.

Halloween Profiler Game

odicci’s customer module will help you to understand the softer side of your customers highlighting who they are, what they look like, their interests and wants. This insight will help you to recognise your customer’s characteristics, behaviour and trait.

Smash the pumpkin

The shake experience allows you to interact with your audience in a fun and exciting manner. Capability to think outside of the box enables you to stand out and boosted revenue.

Memory Game

Brands use games as an extra tool to advertise and promote their products and service. By the end of the game, the participants will have been exposed to the products quite a few times. Brand awareness will be increased, and the audience will be able to differentiate your products from the competitors.

Gift Finder

Gamification can be a great way to attract new subscribers and keep them. With interactive elements helping to make emails more memorable and more engaging long after the initial sign-up.

Halloween Wheel of Fortune

The Wheel of Fortune experience provides the perfect platform for interacting with your audience. The experience enables your audience to start their journey your brand with fun engagements.

Halloween Pinball

The purpose can be pure fun and entertainment. Lights flash, and bumpers thump as the points rack up making it easy to focus on the game and lose track of everything else. Pinball experience is an exciting manner to improve loyalty, increase conversions and retention for your brand.

Halloween Selfie Experience

If you are a cosmetics brand, you can encourage your visitors to make a Halloween makeup. Create a photo contest in which your visitors will share the photo of their makeup with your products.

Encourage your community to vote for the most beautiful makeup and reward the winner. An original way to promote your products! 

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