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Read more about the article What is Zero-Party Data?

What is Zero-Party Data?

  • Post author:editorial team
  • Post published:24/02/2022
  • Post category:Customer Data/Privacy & Legislation

All successful marketing begins with good data — because data drives personalisation, and personalisation drives conversion.  Types of data Personalisation strategies have traditionally looked at three types of data to…

Continue ReadingWhat is Zero-Party Data?
Read more about the article Data capture enhanced Scribbler’s engagement!

Data capture enhanced Scribbler’s engagement!

  • Post author:editorial team
  • Post published:28/07/2020
  • Post category:Boost Engagement/Customer Data

Data capture is very vital for all types of businesses. let's find out how Scribbler boosted their database and email list by 10x. It was 1981, Margaret Thatcher has been…

Continue ReadingData capture enhanced Scribbler’s engagement!
Read more about the article 10 interactive Black Friday experiences

10 interactive Black Friday experiences

  • Post author:editorial team
  • Post published:29/06/2020
  • Post category:Seasonal

You’ve probably heard some of the madness that surrounds Black Friday, well it’s about to get a little crazier! Black Friday is the day after American Thanksgiving. This marks the start…

Continue Reading10 interactive Black Friday experiences
Read more about the article 10 interactive Christmas experiences

10 interactive Christmas experiences

  • Post author:editorial team
  • Post published:29/06/2020
  • Post category:Seasonal

Do you hear any jingle bells ringing yet? Christmas is almost here, and it’s time to start preparing for your Christmas marketing campaigns!  Christmas is one of the highest consumption’s times…

Continue Reading10 interactive Christmas experiences
Read more about the article 10 interactive Halloween experiences

10 interactive Halloween experiences

  • Post author:editorial team
  • Post published:26/06/2020
  • Post category:Seasonal

The spookiest month of the year is upon us. Since you've landed here and you must have started planning your Halloween marketing campaigns already. The prevalence of Halloween traditions such…

Continue Reading10 interactive Halloween experiences
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