Data capture enhanced Scribbler’s engagement!

Data capture is very vital for all types of businesses. let’s find out how Scribbler boosted their database and email list by 10x.

It was 1981, Margaret Thatcher has been in power for two excruciatingly long years already, Charles and Diana have just announced their engagement, Bucks Fizz has won the Eurovision Song contest and Scribbler has just been born!

There are 32 Scribbler stores across the UK that see thousands of customers every day, yet little customer information was gathered until the company partnered with ODICCI to create an offline-online campaign.

Previously, Scribbler used in-store sign-ups/forms requesting email addresses and information, which they had to manually type up themselves.

This was very time consuming and unengaging. So, how did Scribbler capture 10x more email addresses and increase their database by 50% in 4 months using ODICCI?

Scratch cards were distributed in-store along with receipts, if a participant scratched three pugs, they were a winner. To redeem their prize, winners went to the campaign micro-site and registered with their code from their card, and entered their email.

Scribbler is able to track all of the results from the campaign on the ODICCI dashboard in real-time and on a store-by-store basis.

Objectives:

  • Offline data capture
  • Increase registrations
  • Manual excel imports into CRM

Solutions:

  • Scratch card competition
  • Offline engagement > online registration
  • Direct integration into CRM
  • ESP integration

Results:

  • Customer engagement in 34 stores in the UK
  • +90.000 new email addresses in 6 months
  • One out of four customers participates
  • +93% of new email addresses
  • +70% of customers register outside of the store
  • 50% database increase in just 4 months

Related Blogs:
DATA CAPTURE BOOST CUSTOMER ENGAGEMENT BY 319%!
DATA CAPTURE BOOST MAKEPOSITIVE BY 100+ ENTRIES!

Interactive experience = BA gaining £16,256,000!

Interactive marketing is vital for all types of businesses. Below will display how our interactive experience boosted our client British Airways in today’s case study!

British Airways (BA) is the largest airline in the United Kingdom. Earlier this year, BA partnered with Comic Relief to create their ‘Flying Start’ campaign. British Airways want to help give children in the communities which they fly to have a brighter future.

British Airways needed an interactive platform where customers could engage with their campaign and decide how their £200,000 bursary should be distributed across the UK and international charities.

The four categories were: Domestic and gender-based violence; Homelessness and street children; Employability and education using sport; and HIV and AIDS.

Participants watched a video for each category, detailing its importance to help them make their decision. After this, they chose the category they thought most needed BA’s help.

The final screen thanked participants for voting and gave them the opportunity to donate to Flying Start. So far, British Airways have raised £16,256,000.

Objectives:
Customer insight and engagement
Increase donations

Solutions:
Interactive survey
Triggered email notifications

Results:
Customer insight
Positive brand image
£16,256,000 in donations

Interested to know what ODICCI can do for you?

Related Blogs:
DATA CAPTURE BOOST MAKEPOSITIVE BY 100+ ENTRIES!
DATA CAPTURE ENHANCED SCRIBBLER’S ENGAGEMENT!

The Perfect Christmas Gift Profiler

Need help finding the perfect gift? We’re here to help.

The holiday season is quickly approaching, which means it’s time to start thinking about gifts for your loved ones. But, finding the perfect gift can be challenging. So many options and you want to make sure you buy them a Christmas gift that is going to put a big smile on their face. This should be an easy task, but often brings on unwanted stress.

Here’s where interactive marketing comes into play. Interactive experiences like Odicci’s Profiler can help your customers easily find the perfect gift they’re looking for, just by answering some questions on their style, likes, favourite items (the opportunities are endless and completely up to you!).

Then, they receive a custom profile based on their responses. Interactive marketing techniques are an increasingly effective way to engage customers and prospects with your brand and capture data.

People’s shopping habits have changed and the number of online shopping purchase in on the rise, especially during the holiday shopping months of November and December.

In fact, 25% of all holiday shopping occurs online and 40% of all Christmas sales occur within 15 December and 24 December, with the busiest shopping day being the Saturday before Christmas.

Now that you know where your customer’s will be shopping during that time period, you have a great opportunity to be able to connect with them and enrich your customer database.  

The new Profiler module (just launched!) incorporates both data capture and enrichment. Customers are asked a few questions and then a profile is created based on the customer’s responses.

The Profiler is a simple and fun way to engage customers and prospects, convert them into leads by providing suggestions, and profiling their interests for future marketing campaigns. The best part is, your customers don’t feel like they’re handing over data, but participating in an enjoyable experience that is giving them actionable results.

How does it work?

  1. Introduction frame to grab attention
  2. Data capture frame – name, email, etc.
  3. Questions to help profile the respondent
  4. Results frame with your profile

The Profiler module isn’t just for Christmas! It can also be used as an evergreen campaign to help you profile your customers all year long. Create the questions and profiles once, and its completely scalable to withstand the test of time.

Interested in learning more about the Profiler? Reach out to [email protected] for more information.